EP329: From Local Hero to Industry Icon: The Power of Local Salon Awards with Kate Jeffery

Are you a hairstylist looking to elevate your career and get your salon on the map? Then today's episode of the How To Cut It podcast is exactly what you need to tune into. Put on your headphones, turn up the volume, and stay locked in as we dive deep into the world of industry awards with a special focus on local recognition and why it matters more than you might think. We're joined by none other than Kate Jeffery, the visionary founder of Salon Awards. Kate sheds light on how these awards aren't just about accolades; they're a transformational platform for smaller salons struggling to make their mark. "It's not just about winning; it's about improving your business practices and gaining the recognition you truly deserve," she tells us. This episode isn't just insightful—it's packed with the inspiration and information you need to turbocharge your hairdressing or barbering career. Kate breaks down the concept of the Salon Awards, from the various categories and the entry process at salonawards.co.uk to how these accolades are designed to be accessible to all. "We're here to celebrate your passion, your story, and your craft," she emphasizes. I get to the heart of the ethical side of awards, challenging Kate on criticisms that such events are merely money-making ventures. Her response? "We invest heavily in technology and administration to ensure a fair, transparent, and authentic experience." "The big takeaway?" Kate shares powerful stories of past winners whose careers have skyrocketed, thanks to leveraging their awards for marketing and community building. This week's episode is a must-listen for every hairstyling professional out there. From the power of local recognition to the nuts and bolts of creating a winning entry, we cover it all. Kate's commitment to genuine recognition and her dedication to supporting the hairdressing community is truly inspiring. Don't miss out on this invaluable conversation—especially with the upcoming deadlines for Salon Awards' nights in London and Manchester. This could be your year, so stay tuned all the way to the end to find out how to make the most of this opportunity