Episode 513: Emily Hickey: Scaling Brands, Marketing That Converts, and Building What Lasts

What actually makes a brand break through and stay relevant long after the hype fades? I wanted to explore that question with someone who sees behind the scenes of real growth, not just what looks good online. In this episode, I sit down with Emily Hickey to talk about what performance marketing really means, why specificity matters more than volume, and how the smartest brands focus on what is already working instead of chasing every new idea. We get into product positioning, influencer strategy, why hero products matter, and how marketing decisions connect directly to identity and behavior. We also talk about fitness, discipline, GLP-1 medications, and why building a business often forces you to build yourself at the same time. Emily Hickey is the co-founder and CEO of Chief Detective, a performance marketing agency working with leading consumer brands across Meta, Google, and social platforms. She also advises companies like Goop and Weight Watchers, helping leadership teams think clearly about growth, positioning, and longevity. What We Discuss: (00:00) Why Most Brands Stall Even With Great Marketing (07:18) What It Actually Means To Be A Top Meta Agency (14:42) Why Product Strategy Matters More Than Ads (22:05) The Biggest Mistake Early Brands Make Online (30:11) How Influencer Marketing Really Drives Sales (38:47) Why Winners Win And How To Spot Them Early (47:26) How Fitness Builds Confidence Beyond The Gym (56:02) The Real Link Between Personal Growth And Business Success Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen    Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Emily Hickey: Website: www.chiefdetective.com Instagram: @emilyhickey_official YouTube: Emily Hickey: Growth Series

How do you rebuild your life when everyone thinks they already know your story? How do you stay sharp and influential when every move you make is judged and dissected? In this episode of Habits & Hustle, I sit down with Jordan Belfort, the real-life inspiration behind Martin Scorsese’s acclaimed film The Wolf of Wall Street based on his bestselling autobiography. We get into the mindset behind high-stakes decisions, the psychology of influence, and how he built a system that turns underdogs into top performers. Jordan talks about rebuilding credibility, the habits that keep him steady now, and what extreme pressure taught him about discipline. He breaks down what persuasive leaders actually do differently and why charisma alone never gets you there. If you want a sharper understanding of communication, conviction, and reinvention, this one will land. Jordan Belfort is an entrepreneur, bestselling author, global sales trainer, and creator of the Straight Line System. After rising fast, falling hard, and rebuilding his life from the ground up, he has become one of the most recognizable thinkers in sales psychology, persuasion, and personal reinvention today. What We Discuss: (00:28) Why influence is something you can actually learn (05:12) The mindset Jordan used to handle high-stakes decisions (13:40) How the Straight Line System brings clarity to any conversation (18:55) What rebuilding credibility really looked like after his public fall (26:14) The habits that keep him steady and focused now (34:02) What extreme pressure taught him about discipline (41:33) The mechanics of persuasion and why charisma alone never works (55:10) What separates average closers from top performers (01:12:20) How he coaches leaders to communicate under pressure (01:28:46) The psychology behind reinvention and starting fresh Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: www.jennifercohen.com Instagram: @therealjencohen Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Jordan Belfort: Website: www.jordanbelfort.com Youtube: @wolfofwallst Instagram: @wolfofwallst X: @wolfofwallst TikTok: @wolfofwallstreet Facebook: @jordanbelfort

What if the confusion around fasting and hormones isn’t because the science is complicated, but because most people are using the wrong tools for the wrong goals? In this episode, I sit down with Dr. Mindy Pelz to get clear about what fasting actually does, when it helps, and when it backfires. This is a conversation about taking ownership of your metabolism instead of chasing trends that don’t match your life. We talk about the viral moment from her Stephen Bartlett interview, how misinformation spreads, and what she learned from being at the center of it. Mindy breaks down her six core fasts, why women need a different strategy, and how to adjust your approach if you train hard. We get into cycle-based fasting, fertility, menopause, HRT, toxic load, peptides, creatine, apple cider vinegar, and the rise of GLP-1 drugs. If you’ve ever wondered how to use fasting without wrecking your energy or performance, this episode will give you a clearer path forward. Dr. Mindy Pelz is a bestselling author, educator, and functional health expert known as the fasting guru. Her books Fast Like a Girl and Age Like a Girl have helped millions of women rethink metabolic health, hormones, and aging, and she has led hundreds of thousands of people through community fasts that focus on real-world results, not quick fixes. What We Discuss: (00:00) How a Misquote Went Viral and Changed Mindy’s Career (04:12) What the Internet Got Wrong About Testosterone and Fasting (11:19) The Biggest Fasting Mistakes Most People Still Make (17:05) The Six Core Types of Fasting and When to Use Each (23:28) Fasting for Gut Repair, Weight Loss, and Dopamine Reset (28:54) How Athletes and Active Women Should Adapt Their Fasts (34:04) Cycle-Based Fasting and Hormonal Timing for Women (43:00) Supplement Cycling, Autophagy, and Metabolic Flexibility (55:19) GLP-1 Drugs, Gut Health, and the Real Drivers of Hunger (59:31) The Long-Term Risks of Quick-Fix Weight Loss Trends (01:05:40) Fertility, Progesterone Needs, and Rethinking HRT (01:16:14) Menopause, Brain Rewiring, and Building Cognitive Strength (01:28:48) Peptides, ACV, and Final Insights Before Wrap-Up Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Dr. Mindy Pelz: Website: www.drmindypelz.com Instagram: @dr.mindypelz TikTok: @drmindypelz YouTube: @drmindypelz

Ever wondered which diet actually works? Or if artificial sweeteners are as dangerous as the internet makes them sound? In this Fitness Friday episode, I sat down with nutrition expert Dr. Layne Norton to cut through the diet noise. We break down why personalization beats every trend, what the research really says about diet soda and sweeteners, and why the “best diet” looks different for every person. If you want straight answers, not fear-based headlines, this conversation will challenge a lot of what you think you know. Dr. Layne Norton is the founder of BioLayne, a company built on science-driven coaching and real-world experience. He has coached more than 70 athletes to pro status and helped thousands rethink nutrition with evidence instead of hype. Layne holds a BS in Biochemistry and a PhD in Nutritional Sciences, where he trained under one of the leading researchers in protein metabolism. What We Discuss: (00:00) The truth about the best diet for weight loss (00:38) Why adherence drives long-term results (03:29) How to find the diet style you can actually sustain (06:56) Diet soda and real weight-loss evidence (08:25) Artificial sweeteners and gut health research (10:41) What aspartame really breaks down into Thank you to our sponsors:   Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Layne Norton, PhD:  Website: www.biolayne.com Instagram: @biolayne

How do you build real longevity without getting trapped in extreme protocols or daily routines that drain you instead of helping you? In this episode of Habits & Hustle, I sit down with a dietitian with a Master’s in Longevity Nutrition to talk about what actually supports aging well. We look at simple, practical strategies that make your body stronger instead of pushing it into burnout. We get into why fast-mimicking works so well, how it triggers real cellular repair, and why short, focused cycles beat everyday restriction. We also talk about muscle protection, what women in midlife need to pay attention to, and the metabolic shifts that happen when you stress the body the right way. Renee Fitton is a longevity dietitian with a Master’s in Longevity Nutrition and VP of Growth at ProLon. She brings a decade of experience in evidence-based nutrition and real-world strategies that help people build a healthier, stronger future. Tune in. What We Discuss: (06:06) What longevity means and why the focus needs to stay on healthspan (09:42) The habits that drive people into decline earlier than they expect (13:29) How environment, access and daily choices shape long-term health (18:09) What happens in the body during a fast and why repair matters with age (20:01) Why multi-day fasts create deeper benefits than everyday restriction (26:32) How fast-mimicking supports fasting benefits while keeping muscle intact (38:26) The changes people notice after five days, from skin to metabolism (44:40) Why finishing a reset often leads to stronger energy and consistency Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit ⁠https://prolonlife.com/JENNIFERCOHEN⁠ and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to ⁠therasage.com⁠ and use code Be Bold for 15% off  Air Doctor: Go to⁠ airdoctorpro.com⁠ and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to ⁠www⁠.⁠magicmind.com⁠/jen and use code Jen at checkout. Momentous: ⁠Shop this link⁠ and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. ⁠Check it out at joinamp.com/jen ⁠ Find more from Jen:  Website: ⁠www.jennifercohen.com⁠ Instagram: ⁠@therealjencohen  ⁠ Books: ⁠www.jennifercohen.com/books⁠ Speaking: ⁠www.jennifercohen.com/speaking-engagement⁠ Find more from Renee Fitton: Website: ⁠www.fittonnutrition.com⁠ Instagram: ⁠@fittonnutrition

How do you build real longevity without getting trapped in extreme protocols or daily routines that drain you instead of helping you? In this episode of Habits & Hustle, I sit down with a dietitian with a Master’s in Longevity Nutrition to talk about what actually supports aging well. We look at simple, practical strategies that make your body stronger instead of pushing it into burnout. We get into why fast-mimicking works so well, how it triggers real cellular repair, and why short, focused cycles beat everyday restriction. We also talk about muscle protection, what women in midlife need to pay attention to, and the metabolic shifts that happen when you stress the body the right way. Renee Fitton is a longevity dietitian with a Master’s in Longevity Nutrition and VP of Growth at ProLon. She brings a decade of experience in evidence-based nutrition and real-world strategies that help people build a healthier, stronger future. Tune in. What We Discuss: (06:06) What longevity means and why the focus needs to stay on healthspan (09:42) The habits that drive people into decline earlier than they expect (13:29) How environment, access and daily choices shape long-term health (18:09) What happens in the body during a fast and why repair matters with age (20:01) Why multi-day fasts create deeper benefits than everyday restriction (26:32) How fast-mimicking supports fasting benefits while keeping muscle intact (38:26) The changes people notice after five days, from skin to metabolism (44:40) Why finishing a reset often leads to stronger energy and consistency Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Renee Fitton: Website: www.fittonnutrition.com Instagram: @fittonnutrition

Are viral fitness trends actually helping you get fitter, or are they just a distraction from what really works? In this Fitness Friday episode, I am joined again by my friend, Liron, to dig into the latest social media workout crazes and why so many people overlook the basics that truly get results. We’re covering everything from how to avoid common plateaus to the actual workouts that build lasting strength and why heavy weights and structured cardio can’t be ignored. Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years. What we discuss: Are Viral Fitness Hacks Worth Your Time? We Fall for Crazy Fitness Trends The Only Fitness Advice You’ll Ever Need Is Food Obsession Hurting Your Fitness Goals? Why You Can’t Out-Exercise a Bad Diet Thank you to our sponsor: Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagements Find more about Liron Kayvan:  Website: www.beyondfitnessla.com  Instagram: @beyondfitnessla

How do you stay focused and steady when your work revolves around pressure, fast decisions, and a schedule that never slows down? In this episode of Habits & Hustle, I sit down with Robert Herjavec, entrepreneur, Emmy Award winner, and lead Shark on Shark Tank, to explore the mindset and habits that keep him clear and effective when the stakes get high. He shares the discipline that keeps him steady under pressure, the lessons that reshaped his definition of success, and how he protects his energy in a world that rewards noise. We also talk about the routines that anchor him, how he filters opportunities, the role curiosity plays in high performance, and what staying grounded looks like when visibility comes with real cost. Robert Herjavec is a Croatian-Canadian entrepreneur, investor, and television personality. He founded BRAK Systems, one of Canada’s leading internet security companies, and sold it to AT&T Canada for $30.2 million. He is an Emmy Award winner, the lead Shark on Shark Tank, a cybersecurity expert, keynote speaker, author, and lifelong car enthusiast known for his approach to steady, forward action. What We Discuss: (18:45) Choosing discomfort as a real growth strategy (20:01) How confidence grows when you say yes, fail, and improve 1 percent daily (21:16) Why self-control is the performance skill most people ignore (11:22) The real difference between millionaires and billionaires and why it matters (25:47) The psychology of great sales and how curiosity becomes your edge (31:05) How to parent with privilege and still raise kids with grit (40:50) How he actually ended up on Shark Tank (52:01) Why small interactions can change someone’s life (59:17) The fitness fundamentals that matter after 60 (1:02:10) How he rebuilt his body in his 60s through routine and discipline Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen    Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Robert Herjavec: Instagram: @robertherjavec X: @robertherjavec TikTok: @realrobertherjavec Youtube: @robert-herjavec

Have you ever wondered why some people shoot ahead while others, equally talented and equally driven, keep hitting invisible walls? It is almost never about capability. It is about how they show up, how they are perceived, and how they make people feel in the first five seconds of entering a room. In this Fitness Friday episode, I break down why likability is one of the most underrated success advantages and how small habits like a real smile, remembering someone’s name, or actually listening can change the way people respond to you instantly. I also talk about the mindset traps that keep high performers stuck: over-talking, people-pleasing, and trying to impress instead of connect. If you know you are capable of more but feel like something small keeps blocking your momentum, this conversation is going to click everything into place. Tune in and take notes. This one is simple, actionable and a total game changer. What we discuss: (01:51) Why likability gets you ahead (03:29) How smiling and body language change everything (04:11) Why remembering someone’s name is a power move (05:11) The 70/30 rule and the power of asking questions (06:09) How to give genuine compliments (07:16) Why listening is a secret weapon Thank you to our sponsor: Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements

How is it possible to be confident in every other area of your life, but lose your footing the second a conversation gets difficult? In this episode of Habits & Hustle, I sit down with Jefferson Fisher, a former trial lawyer, bestselling author, and one of the most respected communication voices online, to talk about how to argue less and actually connect more. We talk about what intentional communication actually looks like in real life and why so many people slip into defensiveness instead of clarity. Jefferson breaks down the small but powerful adjustments that change everything in a hard conversation, from slowing your tone to asking questions that defuse tension instead of escalating it. He also explains why trying to “win” is the quickest way to damage trust, and how a calm, grounded “no” can communicate confidence without conflict. If you often leave conversations feeling misunderstood or emotionally drained, this episode will feel like a reset. We go deeper into how to structure a discussion so no one spirals, how to navigate people with low emotional awareness, and how to keep your composure even when your instinct is to react fast. Jefferson Fisher has helped millions of people communicate with more clarity and less conflict through his signature approach to calm, intentional dialogue. His first book, The Next Conversation, became a New York Times bestseller, and his content has reshaped how people navigate arguments, boundaries, and connection in everyday life. What We Discuss: (06:09) When what you said does not match what they heard (09:17) Slowing your tone to calm the conversation (13:58) “Nice” vs. “Kind” and why the difference matters (21:14) How to say “no” without guilt or excuses (27:26) Using frames to start hard conversations (36:41) Handling people with low emotional intelligence (51:57) Cutting weak language to sound more confident Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen    Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Jefferson Fisher: Instagram: @jefferson_fisher TikTok: @justaskjefferson Youtube: @jeffersonfisher Facebook: @justaskjefferson X: @jefferson_fishr