GA4 for Tour Operators: Unlock Your Potential with Simplified Actions and Insights

How can tour and activity operators use Google Things to Do (GTTD) to drive more direct bookings and increase visibility? In this episode of Growth Powered by FareHarbor, FareHarbor Community Manager Rebekah Costley dives into how operators can leverage Google Things to Do to capture more organic traffic, optimize their listings, and reduce reliance on OTAs. Tune in to learn: ✔ What Google Things to Do is and how it works for tour and activity businesses ✔ How to optimize your listings to appear in Google search results ✔ Strategies for increasing direct bookings using GTTD ✔ Common mistakes operators make with GTTD listings and how to avoid them This is a great episode for anyone looking to improve their Google presence, attract more customers, and stay ahead of industry trends. Listen now wherever you get your podcasts! #FareHarborPodcast #GoogleThingsToDo #TourismMarketing #TourOperators #DirectBookings #ScalingYourBusiness #TravelIndustry

Join host Rebekah Costley for a special International Women’s Day edition of Growth Powered by FareHarbor, where we celebrate the resilience, innovation, and success of women entrepreneurs in the tourism industry. In this episode, five inspiring women share their entrepreneurial journeys, challenges they've overcome, and strategies for success—from running food tours in Puerto Rico to leading adventure tourism businesses in Australia and Canada. In This Episode, You’ll Learn: How these women built thriving tourism businesses The biggest challenges they’ve faced—and how they overcame them Strategies for scaling, adapting, and staying competitive in tourism What it means to balance business, family, and personal growth The future of women-led tourism and leadership Featured Guests: Paulina Salach (Spoon Experience, Puerto Rico) – Culinary tourism & food-focused experiences Kaija Pack (Break Life, Houston) – Innovating with alternative therapy businesses Margit & Amy (Walk and Eat Spain, Madrid) – Expanding food tourism globally Tanya McCready (Winterdance Dogsled Tours, Canada) – Growing a seasonal adventure business Kate Forrester (Gold Coast Watersports, Australia) – Transitioning into adventure tourism Watch the extended version of this episode on YouTube! https://www.youtube.com/@FareHarborOfficial Connect with FareHarbor: https://fareharbor.com/blog/category/podcast/ | Join the Conversation at https://www.facebook.com/groups/fareharbor |  [Follow FareHarbor on LinkedIn https://www.linkedin.com/company/fareharbor/posts/] 👉 Don’t forget to subscribe, leave a review, and share this episode with fellow tourism entrepreneurs!

This episode is #incredible. Rebekah chats with co-founder Lia Garcia of Louisville Food Tours, about her journey from travel blogging to running a successful food tour business. Leah shares how she used SEO, influencer marketing, and affiliate programs to increase visibility and drive sales. Leah also discusses in detail the power of authentic storytelling and using it to build meaningful partnerships with local businesses to grow her revenue. If you’re a tour operator looking to enhance your marketing strategy and boost bookings via social media marketing and blogging, this episode has some valuable insights on how to leverage creativity as well as FareHarbor’s tools to achieve success!

We’re bringing you authentic stories from Spark 2024 in New Orleans in this episode! Join clients from diverse industries like Best Cabo Yachts, Cajun Food Tours, Navajo Tours Direct (and more!) as they share how FareHarbor has helped streamline their operations and boost bookings. From enhancing the customer experience to utilizing powerful features like FareHarbor Dock and our affiliate tools, these tour operators reveal how they’re using our platform to grow their businesses. Listen now for key insights on how FareHarbor empowers operators to succeed in an ever-competitive industry!

Rebekah sits down with FareHarbor’s CEO, Andrea, to discuss the future of the company and the recent changes that have sparked conversation across the industry. Andrea shares his vision for FareHarbor, insights into new product releases, and the “why” behind recent updates like the API and direct booking fees. Tune in for a transparent conversation on how FareHarbor aims to support clients' growth and keep pace with the evolving tourism landscape.

This episode of Growth Powered by FareHarbor is recorded at the historical Molly Brown House! Rebekah visits the home of the “unsinkable” Molly Brown to chat with the team behind the Molly Brown House, Historic Denver. They share how they’ve leveraged FareHarbor tools like FareHarbor Dock to streamline operations and boost walk-up sales. Plus, they dive into what it takes to stay relevant in the tourism industry while preserving Denver’s rich history.   

In this episode of Growth: Powered by FareHarbor, Rebekah sits down with FareHarbor’s GA4 experts, Elle and Adam, to give a high-level understanding of everything you need to know about Google Analytics 4. They discuss the key differences between UA and GA4, how tour operators can leverage GA4’s event tracking features, and what you are (probably) missing in your tracking. This episode will give you the tools to make data-driven decisions and elevate your online booking strategy. Let us know what you think!

In this episode of Growth: Powered by FareHarbor, Rebekah talks with marketing company Clear Sky Tourism to discuss how they help tour operators boost bookings and grow their businesses with smart marketing strategies. Listen in to learn the basics of leveraging SEO, paid ads, and find out if AI can actually help drive more traffic and increase conversions. This episode offers valuable strategies you can implement right away to drive results and gives you an idea of what to look for when hunting for a quality marketing company. Tune in now and start taking your marketing to the next level! Access $250 off SEO services with Clear Sky Tourism here: https://clearskytourism.com/fareharbor-podcast/ Learn about GA4 and FareHarbor Reporting here: https://help.fareharbor.com/website/integrations/getting-started-with-integrations/ga4/ https://help.fareharbor.com/reporting/getting-started/types-overview/  

In this episode, Rebekah speaks with Cyrus Aldeman, owner of Anchorage Trolley Tours, about his top strategies for driving bookings year-round in a highly seasonal destination. Cyrus shares his methods for managing inventory and leveraging local partnerships, along with a look at his fine-tuned FareHarbor setup that streamlines operations and captures both online and walk-up sales. If you're looking to keep your business thriving through seasonal shifts, this episode is a must-listen! For more tips on managing seasonality, visit our help pages: https://compass.fareharbor.com/guides/articles/extend-your-seasonal-operation-into-a-lucrative-business-all-year-long/ https://help.fareharbor.com/dashboard/availabilities/updating/availability-updater/  

Join Rebekah and FareHarbor’s Channel Specialist Cameron Heth as they chat with Danny Pegg, owner of Vagabond Cruises and founder of the successful reseller Let’s Book It. In this episode, Danny shares his secrets to successfully reselling other operators' tours through multiple websites across the U.S.. He offers real-world strategies for operators looking to grow their business and revenue through affiliate marketing. Plus! Discover how he optimized partnerships on the FareHarbor Distribution Network to boost sales and expand into new cities — and learn how you can do the same. Learn more about reselling in our help pages: https://compass.fareharbor.com/partners/fareharbor-distribution-network/