Greg Lav

If you're trying to build something meaningful whether that's a business, a career, or simply becoming a better version of yourself I hope this video gives you a head start.Uploaded 26-06-26Over the last decade, my wife Mari and I have built Bloom from a bootstrapped startup into one of the fastest-growing wellness brands in America. Along the way, I've learned that entrepreneurship isn't just about making money. It's about becoming the kind of person capable of building something great.While traveling through Greece, I sat down to answer some of the biggest questions I receive from entrepreneurs and ambitious people around the world. We dive into discipline, consistency, motivation, mental toughness, fear, self-belief, business strategy, wealth, relationships, leadership, fatherhood, and the lessons I wish I understood much earlier in my journey.If you're building a business, growing a personal brand, chasing financial freedom, or simply trying to become the person your future requires, I hope these lessons help you think differently and keep moving forward.My passion has never been chasing money. It's building products that improve people's lives and passing down everything I've learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn't get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam's Club + more).Still learning. Still building. Not even close to being done.Subscribe if you're building something bigger than yourself. Follow along on IG: https://www.instagram.com/greglav/#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #FinancialFreedom 00:00 Introduction00:54 Discipline: Showing Up When You Don't Feel Like It08:55 The Inner Game of Entrepreneurship18:43 How Great Businesses Are Actually Built21:10 The People Around You Matter More Than You Think27:50 Fatherhood, Legacy and Building Your Future29:00 Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I wanted to bring you behind the scenes of what my life actually looks like while building Bloom.Uploaded 31-05-26From Vegas strategy meetings , filming lessons videos, working with my personal brand team, sitting down with other founders like Alex Hormozi owner of Acquisitions.com, Alex Costa owner of Forte, and others brand owners like Tozi, reviewing new Bloom products, prepping for one of the biggest Target meetings of my career, breaking down TikTok Shop strategy, and sharing everything I’m learning along the way.Building a billion-dollar company has taught me that success isn’t just about tactics. Anyone can learn how to build a Shopify store, launch a product, or run ads. The real difference is your mindset, your discipline, the people around you, and how you make decisions when things get hard.In this video I take you inside:- Building and scaling Bloom Nutrition- How we think about product launches- TikTok Shop and influencer marketing strategies- Building a personal brand in 2026- Creating a winning company culture- Finding opportunities before everyone else sees them- The lessons I wish I knew earlier as an entrepreneur- The goal of these videos is simple: share the playbook, the mistakes, and the lessons I’ve learned so the next generation of entrepreneurs can move faster.Appreciate you guys following along. More coming soon. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people don’t have an ambition problem. They have a focus problem.Uploaded 05-09-26They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.Follow along here:https://www.instagram.com/greglav/This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.Subscribe if you’re on your own generational run.00:00 — Why your “moonshot” matters02:56 — Learn to say no05:53 — Learn from example08:44 — Don’t LARP someone’s life today. Study what got them there.10:00 — Do what you say you’re going to do11:35 — Consistency is key12:45 — You are the result of your routines16:39 — Chase real dopamine18:44 — Stop starting new things21:36 — Hard work still wins Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you become successful in your 20s and more importantly, how do you become the person capable of staying there?Uploaded 18-08-26Most people are taught to look at success like a finish line. Make the money. Build the business. Get in shape. Buy the house. Hit the goal.I think that’s completely backwards.A goal is not a level you achieve. It’s a level you learn to live at. In this video, I break down what I’ve learned about ambition, discipline, entrepreneurship, self-development, and building a life capable of handling bigger and bigger goals.Because hitting the goal is only the beginning.I’ve been in the best shape of my life and lost it. I’ve been a great leader for 29 days and let one bad night damage the other 29. And when Bloom had its first million-dollar day, I had the opportunity to celebrate the win or reinvest it and use that milestone as a stepping stone toward something much bigger.Those experiences taught me that **success only compounds when you stop sabotaging it.This video is about building discipline that lasts, eliminating self-sabotage, creating accountability, developing routines that support your goals, and becoming the person capable of sustaining the success you're chasing.There is no single day where you finally “arrive.”You are constantly becoming the person capable of qualifying for the next level.And eventually, if you keep stacking the right decisions long enough, you realize the finish line was never the money, the body, the title, or even the business.The real finish line is becoming a permanent player in a game most people never realize they were allowed to play.If you’re ambitious, building a business, chasing financial freedom, trying to become more disciplined, or figuring out what you should be doing with your 20s, this video is for you.Follow the Generational Run:https://www.instagram.com/greglav/00:00 You’ve Been Lied to About Success01:42 Can You Actually Handle Your Goals?03:40 Why Achieving the Goal Changes Nothing05:20 One Bad Day Can Ruin Everything06:00 The Difference Between Good and Great08:06 Your Reputation Is Built on Your Worst Moments09:21 The 5 Things I Change Every Year11:51 The Accountability Hack That Changed Me13:58 Why You Need a Ritual Routine15:57 The Real Finish Line of Successsuccess in your 20s, how to be successful in your 20s, self discipline, how to become disciplined, how to stop self sabotage, achieving goals, entrepreneurship in your 20s, success mindset, personal development, daily routine for success, accountability, financial freedom, young entrepreneur advice#GregLav #Entrepreneurship #Success #SelfDiscipline #PersonalDevelopment Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Most of us were handed a playbook for a world that no longer exists.Uploaded 03-10-26Get good grades. Go to college. Find a safe job. Stay there for decades. Buy the house. Avoid risk. Wait your turn.That path made sense for the generation that came before us. But the arena has changed.The internet changed who can build. Entrepreneurship changed who gets to play. Social media changed who has influence. Technology changed how quickly someone can learn, create, build wealth, and completely change the trajectory of their life.In this video, I break down the generational traps I believe are keeping people stuck — from fake wealth and fake authority to comfort, friendships, circumstances, your 20s, and the belief that your academic performance determines what you're capable of.The previous generation wasn't lying to us. They were giving us directions to a destination that no longer exists.The game changed.It's time to change how you play it.Follow along: https://www.instagram.com/greglav/00:00 The Playbook Doesn't Work Anymore01:59 Trap #1: The Old Life Playbook04:33 Trap #2: Your Circumstances Define You06:36 Trap #3: Fake Authority07:56 Trap #4: Fake Wealth10:48 Trap #5: Your Friends Are Neutral11:26 Trap #6: The Comfort Zone12:40 Trap #7: Selfless Before Selfish13:37 Trap #8: Comfort Is the Goal15:49 Trap #9: Your 20s Are for “Experience”16:50 Trap #10: Academic Performance18:00 You Have Permission to Go After Your Moonshot Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it actually take to become disciplined?In this video, I break down some of the most important lessons I've learned in my 20s about discipline, self-control, success, entrepreneurship, confidence, freedom, and building a meaningful life.Uploaded 22-05-26My name is Greg LaVecchia, CEO and Co-Founder of Bloom nutrition. These are lessons I've learned while building businesses, navigating success, and trying to create a life worth looking back on.We live in a world that constantly tells us to chase comfort, convenience, and instant gratification. But the people who build great businesses, great relationships, and great lives learn how to control themselves before they try to control anything else.Follow along - https://www.instagram.com/greglav/I share lessons on:- Why discipline creates freedom- How learning to say no changes your future- Building self-control around your vices- Developing confidence when you have no track record- Why waking up early can accelerate your growth- How pressure, stress, and adversity build character- Choosing freedom over money- The importance of staying ready for opportunity- Why success reveals character, not creates itWhether you're trying to become more disciplined, build a business, improve your mindset, stop procrastinating, develop better habits, or simply create a better life in your 20s, I hope these lessons help you avoid mistakes and move forward faster.If you're interested in entrepreneurship, self-improvement, personal growth, business, discipline, productivity, leadership, confidence, motivation, and building a life on your own terms, you're in the right place.#Discipline #SelfDiscipline #PersonalDevelopment #Entrepreneurship #SuccessMindset #Productivity #SelfImprovement #Business #Motivation #LifeLessonsThis version is optimized less for old-school SEO and more for the exact concepts AI search engines and recommendation systems associate with "how to become disciplined" and "success in your 20s."00:00 Why Discipline Matters00:28 Lesson: Discipline Is Freedom02:33 Lesson: Learn to say No04:22 Lesson: Substances and Absolutism06:42 Lesson: Embrace Being Different08:42 Lesson: Wake Up Early10:02 Lesson: Blessed to Be Stressed11:04 Lesson: Freedom Over Money12:51 Lesson: Never Accept No14:03 Lesson: People are always watching15:13 Lesson: Mystery Is Power17:45 Most Important Part Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people aren't afraid of failing. They're afraid of what other people will think when they do.As we approach 600 million cans sold at Bloom, someone recently asked me what would happen if our growth slowed down and everyone could see it.Uploaded 24-10-26My answer? We'd have more work to do.The fear of being judged, embarrassed, or told "no" is stopping an entire generation from going after what they actually want in life.In this video, Leo and I break down how we've learned to embrace rejection, why fear can actually be a sign of progress, and why the cost of regret will always be greater than the cost of failure.We've launched hundreds of products, heard thousands of no's, and made plenty of mistakes along the way. None of those things stopped us from building Bloom.Whether you're starting a business, building your personal brand, or trying to change your life, the answer is the same.Take action. Get uncomfortable. Stop letting people who aren't living the life you want dictate yours.2027 is coming. Don't bring the same fears with you.Follow along IG @GregLavSubscribe for more conversations on entrepreneurship, building Bloom, and going after your moonshots.Chapters:00:00 — the fear of being judged01:21 — the true cost of regret02:01 — why we never gave up on bloom02:46 — turning fear into progress03:40 — learning to embrace rejection05:00 — why successful people thrive in the no's06:30 — overcoming the fear of posting content07:46 — getting comfortable being uncomfortable08:30 — turning pressure into a superpower09:11 — fear or opportunity: one has to go11:10 — why most of your fears are irrational12:38 — surrounding yourself with the right people13:18 — why we left our hometown15:27 — becoming mentally unstoppable16:29 — the power of being an anonymous beast17:33 — stop giving fear your time19:57 — the challenge before 2027get after it. Learn more about your ad choices. Visit megaphone.fm/adchoices

I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.Uploaded 06-03-26From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're in your 20s, the biggest thing you're building isn't your bank account... it's yourself.Uploaded 18-07-26Money can disappear.Businesses can fail.Opportunities come and go.But the person you become while pursuing something meaningful can never be taken away.In this video, I share the lessons I wish someone had taught me much earlier: how your self-talk shapes your future, why your biggest limitations are often internal, how to think from first principles, why saying no creates bigger opportunities, the discipline to delegate, choosing logic over emotion, building teams, killing old identities, and becoming the kind of person capable of building something that lasts.Entrepreneurship isn't valuable because of the money it creates.It's valuable because of the man or woman it forges you into through adversity, risk, failure, and rebuilding.If you're trying to build a business, create financial freedom, become a better leader, or simply become someone your future self would be proud of, I hope these lessons save you years of unnecessary mistakes.The greatest investment you'll ever make isn't in a company.It's in the person you're becoming.My passion has never been chasing money. It's building products that improve people's lives and passing down everything I've learned to the next generation of entrepreneurs.My Mission: Give people access to rooms they normally wouldn't get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam's Club + more).Still learning. Still building. Not even close to being done.IG: https://www.instagram.com/greglav/?hl=en Subscribe if you're building something bigger than yourself.Follow along on IG: instagram.com/greglav#Entrepreneurship #Business #Mindset #Leadership #PersonalGrowth #Discipline 00:00 Why Success Changes Who You Are02:38 The Voice That Shapes Your Future06:20 Your Biggest Limitation Is You09:24 Logic Over Emotion13:47 Why Revenge Is Weak Fuel16:24 Choose Your Hard18:52 The Discipline to Delegate22:06 Think From First Principles24:26 The Power of Saying No26:15 People Bet on People, Not Ideas28:45 Kill Your Old Identity31:12 Become the Person Worth Becoming Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices