B2B Q&A | Your B2B content questions, answered podcast

B2B Q&A | Your B2B content questions, answered

Radix Communications

It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.

24 episodi

B2BQ&A 113: What’s the best B2B content EVER?
28/7/2023
You nominated. The judges shortlisted. And you voted. Now, it's time to review 19 great examples of B2B content... and find out what you've chosen as the greatest of all time. The post B2BQ&A 113: What’s the best B2B content EVER? appeared first on Radix.
B2BQ&A 112: How can B2B content stay consistent when everything changes?
28/6/2023
We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes. The post B2BQ&A 112: How can B2B content stay consistent when everything changes? appeared first on Radix.
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B2BQ&A 111: How can ABM content balance relevance and brand voice?
28/4/2023
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read. The post B2BQ&A 111: How can ABM content balance relevance and brand voice? appeared first on Radix.
B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
8/3/2023
In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market. The post B2BQ&A 110: How can you find the right SEO keywords for niche B2B content? appeared first on Radix.
B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
8/11/2022
In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content. The post B2BQ&A 109.5: Copywriters share their top tips for writing B2B content appeared first on Radix.
B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
2/8/2022
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans. The post B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter? appeared first on Radix.
B2BQ&A 108: How much B2B content actually gets read?
13/7/2022
How can you tell tumbleweed content from a B2B sensation? We ask Basware's Katie Colbourne and Matt Laybourn of Rockee. The post B2BQ&A 108: How much B2B content actually gets read? appeared first on Radix.
B2BQ&A 107: Which kinds of content work for which B2B audiences?
1/6/2022
Claire Drumond of Atlassian and B2B Unleashed's Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit. The post B2BQ&A 107: Which kinds of content work for which B2B audiences? appeared first on Radix.
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
29/4/2022
We return to Dave Briggs' question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie. The post B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2) appeared first on Radix.
B2BQ&A 106: How can I make boring B2B subjects more interesting?
31/3/2022
What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey's Katherine Wildman and Robyn Collinge of WeTransfer. The post B2BQ&A 106: How can I make boring B2B subjects more interesting? appeared first on Radix.

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