Get More Students

The Get More Students podcast is celebrating its 64th episode, marking the end of a fantastic two-and-a-half-year journey. We've grown, learned from our wonderful guests, and explored the world of marketing for language education and tutoring. Join us as we take a trip down memory lane, starting in April 2021 during global lockdowns. Plus, we're thrilled to announce Alex Asher's Language Leaders new podcast and share what's next for Herbert.

Do you want to sell more language courses to businesses? Marketing and selling B2B is so different from selling direct to consumer, so you won’t want to miss this episode. In this episode, Alex and Herbert provide practical tips and strategies for successfully marketing your corporate language training courses to companies. Listen in, and don’t forget to hit that subscribe button now to stay up-to-date with the latest episodes.

Are you curious about how AI is changing the language education marketing business?  In this session,  part of the Education Marketing Collective webinar,  we navigate the evolving landscape of language education marketing through the lens of AI technology.  Our host, Alex Asher, will be joined by marketing expert Korinne Algie to discuss how AI can improve marketing strategies and enhance student engagement, resulting in greater success. Tune in to discover how innovative approaches can revolutionize the promotion and experience of your language education business. 

How did a startup grow from zero to a global virtual school with 23 staff in just 18 months? In this episode, Herbert and Alex talk with  edupreneur, Syd Femtinos about UK Virtual School Syd has been tutoring mathematics and science for 12 years. At the start of 2020, when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school focused on supporting homeschooling families wanting to follow the British curriculum. The business has gone from strength to strength, and Syd’s clever, clear, effective branding has been a strong contributor to that success. Listen in to this episode of the ‘Get More Students’ podcast and learn how to build a name, a brand and a legacy.  

Discover the revolutionary possibilities of AI image generation for your language business in this enlightening episode. Join us as we unravel the mysteries of AI with expert Rob O’Shaughnessy. Known for his innovative work with AI tools like Midjourney, Rob will guide us through creating vivid, realistic visuals that captivate your audience without straining your finances. Together, we’ll delve into practical strategies and easy-to-apply techniques, turning this advanced technology into a user-friendly tool for your marketing needs. Imagine developing captivating language learning materials or crafting a consistent, appealing brand identity across all your campaigns. Join Alex and Rob as they demystify AI and turn it into a powerful yet simple tool to enhance your marketing efforts.

Summer can bring both opportunities and challenges for your business's growth. In this episode, Herbert and Alex share insights on why offering a summer program could be beneficial for your tutoring business and provide tips on how to market it effectively. Listening to this episode can help you attract more students and maintain customer loyalty throughout the summer. Tune in now to learn how to maximize your business's potential during this season.

If your language business has grown, your marketing strategies need to grow with it. In this episode, we tackle the big question: What are the best ways to market a larger language business? Join Alex (CEO of LearnCube), Herbert (Founder of LURN Media) and our special guest, Korinne Algie (content marketing expert), to discover smart tactics, fresh ideas, and top tips for growing language enterprises. Don’t miss out on this unique episode, and remember to hit that subscribe button so you never miss a beat.

In the race to attract more students, are language and education companies falling into the trap of hype over substance when it comes to technology? It’s a delicate balance: exciting tech advancements must also solve real problems, enhancing the learning experience or offering more innovative, faster educational outcomes. In our upcoming episode, Alex Asher, co-host of Get More Students and co-author of the LangTech book, provides invaluable insights into this conundrum. He introduces a transformative product development framework called the PP-PS Framework, designed to bring pedagogical excellence and profitability to the forefront. Joining Alex is our panel of seasoned experts: Herbert Gerzer of LURN Media, Korinne Algie of korinnealgie.com, Rob Szabó, VP of Learning Sciences at Learnship, Brian Kantt, Co-founder of Iboux and co-author of the LangTech book, and Miriam Plieninger, an experienced Edtech consultant formerly with Babbel. This in-depth discussion will guide you in implementing technology effectively, turning it into a true advantage in marketing your language education services. Don’t miss out on this enlightening episode. Hit that subscribe button, and let’s journey together on the path to tech-infused success.

Are you finding it hard to attract new corporate clients for your language school or language services? You’re not alone. Reaching out to corporate clients can be a challenging process, but it’s not nearly as hard as you might think. Are you seeking practical methods to acquire new corporate clients for your language business? You’re in the right place. In this episode, we sit down with Nicola Lutz, founder of No Fluff and a seasoned pro in growing sales for language businesses. Nicola will share her top five strategies for finding new clients, strategies she’s tested and honed over her 30-year career: Engaging Previous Clients Using Client Referrals Networking Locally Making the Most of LinkedIn Attending Conferences & Tradeshows So, whether you’re just starting out or looking to scale your language business, this episode is your treasure map to new corporate language clients. Play it now and hit that subscribe button to ensure you don’t miss out on future business-expanding episodes.

Discover the secrets of starting your own thriving online tutoring business in this engaging episode. Explore the following essential elements to make informed choices: Strategy development, encompassing vision, mission, and core values. Enhancing delivery methods and ensuring an outstanding customer experience. Crafting an effective pricing strategy. Establishing a strong market position and defining your unique selling proposition (USP). Leveraging technology to drive success and uncover additional insights. Don't miss out! Subscribe now to gain access to valuable knowledge that will attract a larger student base to your organization.