Fresh Business Thinking with The Brand Guys podcast

Life in the Brand Lane - Show 7 (UK)

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33:46
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Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres: The Waterboys - Fisherman's Blues ZZ Top - Chevrolet Michael Jackson - Black or White Metallica - Enter Sandman Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/) We use copyrighted music on the Life in the Brand Lane (UK) shows. To satisfy the local legislation and make sure the artists and publishers get paid correctly we hold a Limited Online Music Licence from PRS(LE-0022496). Listeners from outwith the UK are kindly requested to listen to the https://player.captivate.fm/episode/8d65b853-01ef-4f7a-adde-52eec60c8288 (talk )version of Life in the Brand Lane

Altri episodi di "Fresh Business Thinking with The Brand Guys"

  • Fresh Business Thinking with The Brand Guys podcast

    Frejz Thinking - The Future of News

    26:31

    Finlay is joined by Sanket Mali, founder and CEO of https://www.theviewpod.com/ (Viewpod), Adam Morris, Director of https://www.shorthandpr.co.uk/ (Shorthand PR) and Shane Herath, founder and CEO of https://londoninc.co/ (LondonInc) to discuss the future of news. Sanket's app Viewpod lets users listen to news and share their comments and opinions vocally. Our panel discuss the advantages of this method over the traditional written word; where news distribution could be heading in the future; and the development of sustainable technology. Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website https://my.captivate.fm/www.frejz.biz (www.frejz.biz) Intro/outro: Keep 'em dry - Royalty-Free Music by audiohub.com License: CC BY (https://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/))
  • Fresh Business Thinking with The Brand Guys podcast

    Life in the Brand Lane - Show 9 (UK)

    1:04:02

    In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown. Ewan is also a big music fan and musician himself so does a fantastic job in connecting 3 tracks that really get to the heart of his brand. Tracks played: Living Colour – Cult of Personality Gil Scott Heron & Brian Jackson – Winter in America Blue Nile – Tinseltown in the Rain Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/)
  • Fresh Business Thinking with The Brand Guys podcast

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  • Fresh Business Thinking with The Brand Guys podcast

    Life in the Brand Lane - Show 9 (non UK)

    47:17

    In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown. Ewan is also a big music fan and musician himself so does a fantastic job in connecting 3 tracks that really get to the heart of his brand. We are very sorry but for rights reasons we cannot play the tracks to a non-UK audience, but the tracks discussed are: Living Colour – Cult of Personality Gil Scott Heron & Brian Jackson – Winter in America Blue Nile – Tinseltown in the Rain Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/)
  • Fresh Business Thinking with The Brand Guys podcast

    Life in the Brand Lane - Show 8 - The Festive Edition (non UK)

    36:02

    What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we asked brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz. They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers of a Joe Walsh track to the many layers of branding. If you'd like to appear on the podcast to discuss your brand and the tracks that represent it please get in touch at www.frejz.biz - we'd love to hear from you. We are very sorry but for rights reasons we cannot play the tracks to a non-UK audience but if you would like to listen on Spotify we have set up a playlist here: https://open.spotify.com/playlist/74SjDOnjjSDQGszgBQVD9T Tracks Played: Eruption - Van Halen Bad Company - Bad Company Life’s Been Good - Joe Walsh She’s a Woman - Jeff Beck Watermelon Sugar - Harry Styles Over the Hills and Far Away - Led Zeppelin Never Say Die - Black Sabbath Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/)
  • Fresh Business Thinking with The Brand Guys podcast

    Life in the Brand Lane - Show 8 - The Festive Edition (UK)

    1:01:50

    What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz. They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers of a Joe Walsh track to the many layers of branding. If you'd like to appear on the podcast to discuss your brand and the tracks that represent it please get in touch at www.frejz.biz - we'd love to hear from you. Tracks Played: Eruption - Van Halen Bad Company - Bad Company Life’s Been Good - Joe Walsh She’s a Woman - Jeff Beck Watermelon Sugar - Harry Styles Over the Hills and Far Away - Led Zeppelin Never Say Die - Black Sabbath Spotify playlist: https://open.spotify.com/playlist/74SjDOnjjSDQGszgBQVD9T Intro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/)
  • Fresh Business Thinking with The Brand Guys podcast

    Frejz Thinking - Michael Frackowiak, Bespoke Shirt Club (non-UK)

    41:17

    A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail. The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin. You can contact Michael at https://michaelfrackowiak.com/ (https://michaelfrackowiak.com) and https://bespokeshirt.club/ (https://bespokeshirt.club) Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website https://my.captivate.fm/www.frejz.biz (www.frejz.biz) Intro/outro: Keep 'em dry - Royalty-Free Music by audiohub.com License: CC BY (https://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/))
  • Fresh Business Thinking with The Brand Guys podcast

    Frejz Thinking - Michael Frackowiak, Bespoke Shirt Club (UK)

    46:11

    A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail. The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin. You can contact Michael at https://michaelfrackowiak.com/ (https://michaelfrackowiak.com) and https://bespokeshirt.club/ (https://bespokeshirt.club) Music Smooth Criminal by Michael Jackson Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website https://my.captivate.fm/www.frejz.biz (www.frejz.biz) Intro/outro: Keep 'em dry - Royalty-Free Music by audiohub.com License: CC BY (https://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/)) We use copyrighted music on some of our (UK) shows. To satisfy the local legislation and make sure the artists and publishers get paid correctly we hold a Limited Online Music Licence from PRS(LE-0022496). Listeners from outwith the UK are kindly requested to listen to the non-UK version.
  • Fresh Business Thinking with The Brand Guys podcast

    Iconic Scottish Brands - Johnnie Walker & the Scottish Football team

    18:23

    Each week we discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? In this episode Ron and Fin look at the storytelling used in Johnnie Walker branding and discuss how the "Keep Walking" tagline of constant progress and overcoming adversity could also apply to the Scottish Football team (who at the time of recording had just qualified for their first major tournament in over 20 years). Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website https://gate.sc/?url=http%3A%2F%2Fwww.frejz.biz&token=6ad0b9-1-1598449176595 (www.frejz.biz) Intro/Outro: Bright And Beautiful - Royalty-Free Music by https://gate.sc/?url=https%3A%2F%2Faudiohub.com&token=8411ff-1-1598449176595 (audiohub.com) License: CC BY (https://gate.sc/?url=https%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby%2F4.0%2F&token=c8cd1d-1-1598449176595 (creativecommons.org/licenses/by/4.0/))
  • Fresh Business Thinking with The Brand Guys podcast

    Life in the Brand Lane - Show 7 (non UK)

    16:36

    Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres: The Waterboys - Fisherman's Blues ZZ Top - Chevrolet Michael Jackson - Black or White Metallica - Enter Sandman (For rights reasons we cannot play the tracks for non-UK listeners) Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/)
  • Fresh Business Thinking with The Brand Guys podcast

    Life in the Brand Lane - Show 7 (UK)

    33:46

    Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres: The Waterboys - Fisherman's Blues ZZ Top - Chevrolet Michael Jackson - Black or White Metallica - Enter Sandman Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/) We use copyrighted music on the Life in the Brand Lane (UK) shows. To satisfy the local legislation and make sure the artists and publishers get paid correctly we hold a Limited Online Music Licence from PRS(LE-0022496). Listeners from outwith the UK are kindly requested to listen to the https://player.captivate.fm/episode/8d65b853-01ef-4f7a-adde-52eec60c8288 (talk )version of Life in the Brand Lane

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