Franchise Fame is a multi-award winning global franchise marketing agency. Over the years they have been nominated and have won various awards such as the Best PR & Marketing Firm by the Global Franchise for 2022, Franchise Excellence Award and European Search Awards. They work with global franchise brands some of which count more than 3000 locations worldwide. They connect aspiring entrepreneurs with already successful brands and in this way create more decent work, economic growth and equal opportunities for everybody. Dani Peleva, the founder and CEO of Franchise Fame, joins us today.
Dani led the marketing and branding teams of a global franchisor and later on became a franchisee herself, before founding her award-winning franchise marketing agency. Gaining invaluable experience and extensive knowledge of franchise marketing, both client and agency-side, Dani has worked with franchises from the UK, USA, Australia, Europe and South America, some of which have a presence in more than 2,600 locations worldwide. As a key person of influence in the sector, Dani has been featured in multiple media outlets and is often invited to talk about franchising and franchise marketing at conferences, events and podcasts.
[2:44] - Dani shares her background and how her passion for marketing led her to her current endeavors.
[4:08] - Initially, Dani invested in a franchise that allowed her to pay off student loan debt and put herself in the shoes of a franchisee.
[6:03] - Marketing is very unique to every location and it's important for franchisees to understand their local market.
[7:59] - Dani describes how Franchise Fame is approached by franchisors and franchisees alike.
[9:42] - Franchisors are very busy and juggle a lot at once. Franchise Fame helps them market for franchise recruitment.
[11:19] - Positive reviews are so important for any business, but especially a franchise.
[13:30] - It is all about showing that you care.
[14:48] - There are many business owners that do not have a strategy to protect their reputation.
[16:57] - Dani shares that Franchise Fame is candid and honest with their clients, especially when it comes to their online reputation.
[19:27] - Dani is the author of the book also called Franchise Fame.
[21:16] - When you know your ideal client or customer, you will learn how to market to them.
[24:40] - Personal branding and business branding are merging into one.
Mentioned in This Episode:
Altri episodi di "Franchise Euphoria"
From Music to Window Cleaning with Chris Stoness
un giorno fa
38:10Chris Stoness, CEO of Elite Window Cleaning and Sparkle Squad, shares his journey from the music industry to the window cleaning business. He discusses the challenges he faced in the music industry and how he found a new passion in window cleaning. Chris explains the innovations in window cleaning technology and how his company has revolutionized the industry. He also talks about the importance of franchisee-franchisor relationships and unit economics in successful franchising. Chris shares his marketing strategies and the growth opportunities in the window cleaning market.
Biggby Coffee Franchise Growth & Expansion with Tony DiPietro
28:09In this episode, Josh Brown interviews Tony DiPietro, who oversees the emerging markets for Big B Coffee, a growing franchise in the coffee industry. They discuss the evolution of Big B Coffee, its growth and expansion, and the development of new markets. They also explore the importance of customer service and building relationships, as well as the impact of consumer trends and drive-thrus. Tony shares insights on franchisee promotion and staff development, and highlights Big B's focus on product innovation and ongoing value. The episode concludes with contact information for those interested in franchising with Big B Coffee.Takeaways Big B Coffee has experienced significant growth and expansion, with over 500 stores across 13 states and a goal of reaching 1,000 units by 2028. The development of new markets involves strategic decision-making and a focus on building relationships with franchisees and the local community. Customer service and building relationships are key to the success of Big B Coffee, with a focus on providing a personalized and positive experience for customers. Product innovation and ongoing value are important for franchise systems to stay competitive and meet the changing needs and preferences of consumers.
Heiress to Miller Coors Company discusses franchising
24:45Darden Coors, heiress ofthe Miller Coors Company and CEO of Salad Collective, discusses the rise of healthy eating options and the growth of Salad Collective's brands. She explains the franchisee selection process and the importance of maintaining both corporate and franchise locations. Coors emphasizes the value of franchisee input and the benefits of franchising as a local business. Key Takeaways Franchising can be a successful model for expanding restaurant brands. The rise of healthy eating options has led to an increase in salad concepts. Franchisees play a crucial role in bringing new ideas and menu options to the table. Franchises can be seen as local businesses that contribute to the community.
The Melting Pot with Collin Benyo
25:59Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida. Today’s guest is Franchise Growth Strategist, Collin Benyo. He assists potential franchisees in their journey to ownership. Having worked for Melting Pot for almost 15 years, he knows the ins and outs of the day-to-day process and strives to convey the success and wins he obtained to a new chapter of entrepreneurs and business leaders. Key Takeaways: [2:10] - Collin shares the story of Melting Pot’s beginning. [3:32] - Starting out as a dishwasher for Melting Pot is the current CEO of the company. [4:45] - At the height, Melting Pot had roughly 130 locations. But their growth retracted a bit for a time. [6:39] - Currently, Melting Pot has 4 corporate locations. [8:30] - Josh shares his impression of Melting Pot from many years ago. [10:27] - Melting Pot’s previous reputation was as a fancy dining experience that customers only went to once or twice a year. Their look and feel is different now. [13:50] - Collin completed his Master’s degree internship at Melting Pot and loved the experience. [16:09] - What sets Melting Pot apart from other hospitality franchises? [18:59] - The focus for growth is primarily in the Southeast United States, but franchisees can come from anywhere and usually come as a Melting Pot fan. [21:54] - The selling point for franchisees is Discovery Day. [23:09] - An goal for Melting Pot is to partner with hotels and be present as hotel restaurants. Mentioned in This Episode: Melting Pot Website Melting Pot Franchise Site
Pivotal Growth Partners with Casey Cooley
25:06Pivotal Growth Partners is known for their ability to identify, prepare, and develop emerging brands into best in class growth concepts. Pivotal is deeply engaged in fostering the growth of any brand they engage with, actively contributing insights, systems and processes, expertise, and resources (both human and financial). They bring 40 years of experience in franchise strategy, growth implementation, real estate site selection/acquisition, design/construction management, and best in class market launch and new store opening (NSOs) strategies and techniques to any emerging brand they work with. Today, Casey Cooley, the President of Pivotal Growth Partners joins me to talk about their expertise in franchise growth and expansion. Key Takeaways: [1:48] - Casey shares the start of Pivotal Growth Partners and what the mission has been since its inception. [3:12] - Emerging brands are franchises with 0-20 locations. They have some systems that have been tested and vetted and have some experience under their belt. [4:53] - Many business owners are looking to franchise, but growth can be a huge challenge. [7:08] - One thing that Pivotal Growth Partners guides clients through is the journey of growing pains in building a franchise brand. [9:42] - A common challenge is founders needing to give up a little bit of control to allow the brand to grow. [11:59] - Pivotal helps brands with both human and financial resources. [14:17] - Covid certainly changed the approach in brand growth, but Pivotal came out of it with new strategies to handle unusual variables. [17:04] - Replicable concepts are the key and are attractive to franchisees and brand growth. [18:56] - The brands that stick around are the ones with a system that allows an average person to become a franchisee and experience success. [20:37] - Casey shares some of the upcoming goals for Pivotal Growth Partners as well as some of the emerging brands that he’s excited about. Mentioned in This Episode: Pivotal Growth Partners Website
Ask April Porter and The Infinite Franchisee
32:14April Porter is a former award-winning, multi-unit franchisee, attorney, and creator of the Infinite FranchiseeSM mentorship program, which teaches franchisees the business intelligence, strategic thinking, leadership skills, and entrepreneur mindset to apply to the franchise model in order to reach a life of SWAG™ - Sanity, Wealth, and Gratitude™. April has been named to the Ten Women of Distinction in Franchising and a Top Influencer in the Global Franchising Industry, hosts the #1 Franchisee Podcast on Apple - The Infinite Franchisee Show - and received the Chairman's Award for Distinguished Service to the Franchising Industry from the AAFD. Key Takeaways: [2:08] - April shares her law background as a criminal prosecutor before she made a shift into franchising. [4:30] - Her entrepreneurial spirit drove her to open a franchise location of something she loved. She wanted more time freedom and control over her income. [6:50] - April was able to identify the “franchise gap.” [8:36] - A lot of people franchise in an area they already know how to do, but they don’t know how to run a business. [10:31] - Just because you like the product or service, doesn’t mean you will like the business. [13:45] - Business owners who choose to franchise their business model must also know how to train and educate franchisees. [16:37] - April shares more about her cloning system. [19:08] - Franchisees need to have a business owner mindset. The franchisor can support but isn’t going to be able to do everything. [21:41] - A major pitfall for franchisees is knowing the difference between business and personal finances. [24:41] - Sanity, wealth, and gratitude are the elements that franchisees are in search of. [26:30] - A common problem is a franchisee’s management of time. [28:15] - Josh’s number one piece of advice for prospective franchisees is for them to talk to current franchisees and franchisors already in the business. [30:12] - What about multiple locations? Mentioned in This Episode: Infinite Franchisee Website The Infinite Franchisee Show on Apple Ask April Porter Website
The Dog Stop with Jesse Coslov and Brett Reynolds
35:41The Dog Stop is a dynamic company that is committed to progress. What sets them apart is that they are constantly evolving and improving their standards of quality care. They have assembled an all-star team of experts with over 100 years of collective experience in the pet care industry. The Dog Stop is the first company in the pet care industry to partner with Fear Free, an organization whose mission is to prevent and alleviate fear, anxiety, and stress in pets by educating and inspiring those who care for them. Jesse founded The Dog Stop in 2009 because he wanted to create a better version of dog care for his community. The business has evolved and changed tremendously, but the core principles remain unchanged: 100% transparency, the best customer service and all services under one roof providing a clean, fun, and safe environment for all dogs. Brett Reynolds is the Director and Dog Care and Training at The Dog Stop. He has been working full-time in the pet care industry since 2004 as a professional dog trainer and business manager. After 15 years of managing and owning dog training businesses, he moved into his current role of training and supporting franchisees and their teams on all things pertaining to dog behavior and care. Key Takeaways: [2:05] - Jesse shares his background and what led him to found The Dog Stop. [5:08] - The Dog Stop is the only full service franchise of its kind. It prevents consumers from going to multiple places to meet their needs. [7:32] - Jesse describes what makes up the services that bring in different percentages of sales. [9:26] - Brett shares his path onto finding his passion in dog training. [11:01] - In the beginning, Brett and Jesse piloted various dog training services at The Dog Stop, including a program included with boarding. [13:55] - The chance of franchisees coming in with training and certifications on providing the services The Dog Stop offers is low. Prospective franchisees go through a process. [15:50] - The right candidate is open to learning new things and flexible. In this industry, it’s important to be able to shift to Plan B quickly. [18:34] - Through franchising, they have shifted from owner operator models to more of a semi-absentee owner model. [21:41] - The Dog Stop has partnered with Fear Free, an organization whose mission is to prevent and alleviate fear and anxiety in pets. [25:27] - Every franchise has its struggles when launching. Jesse talks about slow and controlled growth and the benefits of having a mentor. [28:12] - Real estate is important for this business as well and Jesse explains that they have a team of agents that help franchisees find the best place in their community. [30:40] - From a business administration perspective, The Dog Stop is currently working on implementing more technology to improve the customer experience. [33:40] - Not all dogs are suitable for a traditional doggy daycare. The Dog Stop has a menu of services and experiences for all personalities. Mentioned in This Episode: The Dog Stop Website The Dog Stop Franchising Site
Seven Brothers Burgers with Seek Hannemann
17:26Joining today is Seek Hannemann, CEO of Seven Brothers Burgers. At Seven Brothers, they believe that the food industry is growing and pushing to faster, quicker, more convenient ways of how customers experience dining out. The human connection that restaurant food once had is getting buried and looked over by this constant race. They are in an effort to build and focus, more than ever, on that connection to bring back that feeling. Seven Brothers is a family focused business and says, "We're not in the burger business. We're in the business of changing lives." When customers come in, they want to make sure they feel wanted, needed, and appreciated. Key Takeaways: [1:52] - Seven Brothers Burgers started as a family business at one location in Hawaii and eventually opened a second location before moving stateside. [3:04] - Initially, they weren’t sure about franchising out of fear of losing the integrity of the family business. They sought guidance before diving in. [4:35] - As a family-focused business, one priority for Seven Brothers is to bring franchisees on board that share the same values. [5:54] - They began with social media marketing, but the majority of franchisees have come from word of mouth in current locations. [8:40] - Seek shares a little of the menu items that set them apart. [10:56] - One motto of Seven Brothers is, “If it’s not perfect, it’s not worth it.” [12:15] - There really are seven brothers in the family and all of them are heavily involved in the business. [14:26] - What are the goals and mission for Seven Brothers Burgers moving forward? [15:17] - Seek shares his favorite menu item. Mentioned in This Episode: Seven Brothers Burgers Website Seven Brothers Burgers Franchise Site
Incite Tax with Founder and CEO John Briggs
37:50Founder of Incite Tax and the author of Profit First For Microgyms, John Briggs has a theme: "The IRS Sucks". Business owners should keep more of their money to build long-term wealth. John joins the podcast today to share how he has built an amazing team of nontraditional accountants to help combat IRS bullying. John is a man on a mission to give entrepreneurs an actual work-life balance so they don’t get burned out. He helps them increase their cash immediately so they can have confidence in their choices and become financially resilient. Key Takeaways: [2:19] - John shares his background and why he founded Incite Tax. [3:40] - He is passionate about helping entrepreneurs stay in business. [4:41] - Not enough capital and mismanaging capital are the number one pain points for franchisees. [5:33] - The demand for something expands to match its supply. [7:23] - John shares a way to manage money through multiple types of accounts. [8:53] - The first step of the Profit First method is to do a cash flow analysis. [12:03] - It is never too late to start thinking about a cash flow system. Start now. [14:06] - John explains why gyms and fitness businesses are a niche for Incite Tax. [17:23] - Because they are so experienced with the business model, Incite Tax can see the challenges before they do. [20:18] - You can negotiate lease agreements. [22:45] - John explains the systems he has built that help people avoid burnout. [26:37] - When is it time to think about adding another location to a business? [30:16] - Think about how to maximize the space you are in. [35:02] - It’s not always the best idea to open a second location. Mentioned in This Episode: Profit First For Microgyms by John Briggs Incite Tax Home Page Incite Tax on Facebook Incite Tax on Instagram
Happinest Brands with Eric Martin
33:39Happinest Brands has created a multi-brand platform with a focus on service concepts. Leveraging a strong leadership team, centralized systems, and over 55 years of franchising experience, they have a proven track record for lifting, growing, and developing franchises across the US and Canada. Happinest has a focus on mobile, low infrastructure, recurring revenue, high retention rate/membership-based models. Their brands are simple, straightforward, and scalable, focused on developing relationships with consumers who outsource home services. Happinest is building a portfolio of brands that cater to homeowners who don’t have the time or interest to do complete needed tasks around the home. They utilize centralized corporate marketing programs to drive interest and leads for franchise owners, along with a centralized in-house sales and conversion center to provide customers sales support for franchisees. There is a massive opportunity to capitalize on the home services market that is made up of mostly moms and pops, many of which struggle to provide on demand response, and service fulfillment, coupled with an excellent customer service experience. Eric Martin oversees the franchise development efforts for multi-brand home services franchisor Happinest Brands. He and his team are responsible for helping prospective franchise candidates determine if franchise ownership is the right path for them. The Happinest Brands development team, with its nearly 100 years of collective franchise sales experience, has helped Happinest and its franchises grow to over 850 nationwide franchise locations. Key Takeaways: [2:10] - Happinest all started with Lawn Doctor and now with multiple brands is pushing 1000 locations. [3:41] - Although covering several brands, Happinest provides a lot of centralized systems for franchisees. [4:42] - Eric shares his background in franchising. [6:37] - The main reason people decide to step into franchising is because they are dissatisfied or unfulfilled in their current career. [8:22] - The home services industry is valued at over $600 billion dollars. There are a lot of opportunities to create wealth. [11:40] - When thinking about a franchise, most people think of the food service industry first. Many don’t think about home services as an opportunity. [12:38] - At this time, franchise owners do not own multiple locations within Happinest. [16:56] - Eric explains the difference between a franchisee and an entrepreneur. [18:56] - The first couple of years for a franchisee are the most important for them to get things off the ground with the support of a franchisor. [20:48] - The service space gives franchisees an advantage. [22:14] - Costs are driven down with centralized systems. [24:28] - The initial investment for Happinest brands is low compared to other franchise brands. [28:07] - Eric lists some of the ways people have created quick capital to start a franchise. [30:34] - Undercapitalization is a challenge and Happinest Brands works hard on eliminating the problem up front. Mentioned in This Episode: Happinest on LinkedIn Happinest Home Page Lawn Doctor Franchise Site Mosquito Hunters Franchise Site Ecomaids Franchise Site Elite Window Cleaning Franchise Site