232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
In business, we often feel that we might have to compromise on our values to see our brands grow. But on the Food Biz Wiz podcast, we want to highlight how you can still grow your brand AND center your values. That’s why in today’s Original Recipe episode, we are excitedly revisiting our episode with Ibraheem Basir, the CEO and founder of A Dozen Cousins. A Dozen Cousins produces delicious packaged beans, rices, and sauces inspired by Black and Latino recipes from throughout the Americas.
Ibraheem shares how he continues to emphasize being a values-centered company AND growing A Dozen Cousins into a national, retail-first brand. Tune in to hear him and Alli discuss…
- Why retail was where he focused first, instead of D2C
- What values A Dozen Cousins stands for and how they weave them into their work
- Their process for hiring diverse, values-aligned team members and building team culture
As Alli has mentioned, we want to connect further with you, our Food Biz Wiz listeners! We want to know: which piece of Ibraheem’s experience or wisdom inspired you the most for your brand? DM us on Instagram or on LinkedIn, which you can find linked in our full show notes. You’ll also find more information on Ibraheem, A Dozen Cousins, and all the resources mentioned linked there as well.
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