A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities.
Altri episodi di "Fix the Convince- Marketing Optimization"
The Power of Social Proof: How Video Testimonials Can Boost Your Sales
29:14A talk with Dan Lievens of Share.one, a robust video testimonial firm. We talk about the power of video testimonials that drive more leads and sales. There's a right way to do video testimonials, so a compelling listen. Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn State University, Dan went on to leverage his expertise in technology, business, and marketing while building Philadelphia's first co-working space. There, startups have achieved next-level success through tailored solutions based on distinct market drivers. His focus now is on helping purpose-driven entities make the world a better place. And I am Paul Mosenson, a Fractional CMO and Media Director for NuSpark
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Compelling, shocking, video creation that works
31:15Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.
Account-Based Marketing & B2B Strategy Discussion
33:49Account-based marketing has been with us a few years, but it does have many definitions and processes. What is it? How it's done? What the strategy and tactics are? Is it a marketing or sales tactic? Or both. My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small 7-person boutique agency into an organization approaching almost 50 people and a European network of freelancers though both organic growth and acquisition. Take a listen!
A Recap of the new book: The Revenue Zone, with Tom Burton
41:35Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too! And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.
Conversion Rate Optimization. The Strategy. The Keys.
40:13Conversion Rate Optimization. Understand it. The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities. Close more deals. And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates. Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important. I'm Paul Mosenson, Your Lead Generation CMO and founder of NuSpark Consulting. Need more leads? Better Call Paul.
Optimizing Your Message; Generate More Leads
46:00Get your message clear. Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening. Getting your message strategy right is not easy! Of course think of your audience. Their needs. You sell solutions! Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales. Have a cup of coffee, and engage wth us.
The strategic and technical side of cold email deployment for outbound marketing
37:13Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly! My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint. That means new domain setup, host DNS record setup, list verification, spam management and more. I am Paul Mosenson, Lead Generator and Fractional CMO, founder of NuSpark Consulting. I manage email campaigns as part of my role, so this topic is critically important to understand email deliverability! Listen!