Account-Based Marketing & B2B Strategy Discussion

Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize the way businesses attract and engage with potential customers. From increasing efficiency and precision in targeting to reshaping budget allocations and enhancing overall marketing strategies, this episode covers the pivotal role AI plays in modern lead generation. Whether you’re a marketing professional looking to upgrade your toolkit or a business leader eager to stay ahead of the curve, this discussion offers valuable insights and practical advice on integrating AI into your operations. Tune in to learn how AI is not just changing the game—it's making new rules

Today's podcast guest is Connor Dube, a well-known marketing and sales strategist with a focus on content and lead recapture tools.  Connor and I have a compelling discussion on intent marketing, website visitor ID, and driving more ROI from your website. Connor “The Content King” Dube is an Advisor, Host of the B2B Mentors Podcast and multi-time Entrepreneur behind brands like ProvenContent.com and ConvertAVisit. From his first oddball business at seven, Connor has gone on to generate over 8-figures in sales by his early 20s and coached hundreds of high-level marketers on Content Marketing, ROI Recapture, & Social Selling strategies. He's been featured on leading marketing podcasts, platforms, stages, and contributed course work to help colleges modernize their curriculum in B2B Sales & Marketing. I am Paul Mosenson, Founder of NuSpark, a lead generation and media buying firm.

A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities.   See the webinar here  

A talk with Dan Lievens of Share.one, a robust video testimonial firm.  We talk about the power of video testimonials that drive more leads and sales.  There's a right way to do video testimonials, so a compelling listen.  Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn State University, Dan went on to leverage his expertise in technology, business, and marketing while building Philadelphia's first co-working space. There, startups have achieved next-level success through tailored solutions based on distinct market drivers. His focus now is on helping purpose-driven entities make the world a better place. And I am Paul Mosenson, a Fractional CMO and Media Director for NuSpark

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.  

Account-based marketing has been with us a few years, but it does have many definitions and processes.  What is it? How it's done? What the strategy and tactics are?  Is it a marketing or sales tactic? Or both.  My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small 7-person boutique agency into an organization approaching almost 50 people and a European network of freelancers though both organic growth and acquisition. Take a listen!

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues

Today a multi-faceted podcast with various topics.  My guest is Tom Burton, currently a co-founder at LeadSmart Technologies.   LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies.   He also recently released a new book called The Revenue Zone:  The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too! And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.

Conversion Rate Optimization.  Understand it.  The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities.  Close more deals.  And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates.  Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important. I'm Paul Mosenson, Your Lead Generation CMO and founder of NuSpark Consulting.  Need more leads? Better Call Paul.