Everyday MBA podcast

Lies, Damned Lies, and Marketing

27/11/2021
0:00
21:57
Manda indietro di 15 secondi
Manda avanti di 15 secondi

Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.

Host, Kevin Craine

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