Ecommerce: Listeners Questions March 2025

Continuing our exploration of the 5 types of ecommerce businesses.   This week, we dive into type 4, the 'Needs Driven Supplier'.   Watch this if your business is reliant on google ads and sells a product that people only want when they need it.   It's a good one with a lot of good case studies, so I hope you enjoy it. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

You’ve got sales. You’ve got a brand. But your bank account says otherwise. In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing: 🧠 Profit Velocity. Inside: •The real reason brands get stuck at $3M–$5M •Why revenue growth means nothing if you’re not making cash •The exact model behind Bedding Envy, ProCook, Brook Taverner, and Cox & Cox •How to break through to $10M+ with margin, bundling, stock control, and scale jumps •How to spot when it’s time to go all-in — or risk stagnating forever P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules. In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy. Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:, •Why your ads aren’t converting (and why ROAS looks broken), •How to fix your lead capture, upsells, and cashflow timing, •What the 3 success levers are that actually move the needle, •How to avoid death-by-yoyo-spending when the market shifts, •Why agencies often destroy this model by treating it like a volume retailer,  If you’ve ever thought “Why isn’t this working?” — this episode will give you the diagnosis and strategy reset you need. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting. In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics. 🔍 What you’ll learn: The 5 ecommerce archetypes—then a deep dive on the Compounder Why Compounders outscale others: repeat velocity + LTV flywheel The only two numbers that matter: Recruitment ROAS and Second-Sale Speed Real playbooks behind brands compounding to $10M, $20M, and $60M+   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

We are back! New podcast episode. Here's what we covered: Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of: Wasting time on “growth hacks” that don’t grow anything Being busy but not profitable Copying strategies that work for others but fail for you …this episode will help you stop guessing and start scaling   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn: How to know if it’s your ads or your website blocking scale, Why ROAS can be misleading (and dangerous), How agencies accidentally sabotage your growth, The right revenue per visitor benchmarks, How to fix campaign structure, frequency, and creative flow, •Includes proven scaling tactics from $10M+ ecommerce brands. •Watch before you increase your ad spend again. Plus, join our free workshop tomorrow for a deeper dive and live Q&A: https://book.hammersleybrothers.com/hb-what-to-fix/   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth. If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you. 📈 Key topics covered: •Why high conversion rates can signal stagnation, •The truth about blended ROAS and SEO dominance, •Facebook Ads’ 1-day view trap, •How bad bounce rate data can fool you, •Why chasing high ROAS can hurt your bottom line   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Most ecommerce brands fail because the product was never right to begin with. In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product: What’s the best way to validate a new product idea? How do you know if it has the potential to scale — before going all-in? You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?   In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:   What advantage do we have as small business owners to compete with big-budget brands on ads? What’s the biggest trap when taking on wholesale as a channel? How do you maximise overall profit across the business?   If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.   🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:   Should you build a brand you're passionate about — or go where the gap is? What should you do if you're bleeding money every day? What are the biggest mistakes founders make when trying to scale?   This one’s about cutting through the noise. No theory — just honest answers from the trenches. 📉 If you’re stuck in the early grind... 🧠 Or unsure what to fix next... This might be the turning point. 🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786