Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
Hug Your Customer - Episode 215
24:09In today’s podcast, we are talking with Rich Zeldes about the different ways brands can advertise, create a following in the digital space and increase conversion. How much should you focus on the tried and true channels? Should you, for example, use SMS, TikTok, Connected TV and podcasts to advertise? What are some of the challenges of these? Make sure you tune in to find out! Rich Zeldes is the Founder and CEO of Zeldes Media Advisors and has over 25 years of marketing and media services experience. He is focused on driving profitable growth for emerging health, beauty, food, fashion and cannabis brands across the DTC, Amazon and Retail distribution landscape. He is obsessed with helping to navigate today's evolving media ecosystem by offering executive-level strategy, insights and attention to brand founders and their leadership.
Amazon FBA Aggregators: Should Retail Brands Be Concerned? - Episode 214
32:04In today’s podcast, we talk with Russ Dieringer about Amazon FBA aggregators. We discuss their business model, hiring practices, as well as advantages and disadvantages compared to incumbent brands in the digital space as well as brick and mortar stores. We share our opinions about the future of aggregators and accelerators, as well as some predictions about their future. Make sure you tune in to find out more! Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Each week, Russ creates impactful, practical, and easy to digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.
Will Shippageddon End in a Giant Sale? - Episode 213
11:48This week on the eCommerce Braintrust podcast, Kiri recaps a video she shared on LinkedIn and reads some comments she has received since. She talks about the supply chain disruptions and how they will affect the timing of sales events in the future, two themes conflated from two of her favorite podcasts (linked below). Ports, warehouses and trucking lines are all backed up with inventory, and there may actually be an excess of inventory in the system due to retailers increasing their orders in a bid to get ahead. Eventually, the logjam will be resolved, but what will happen to the excess inventory? Make sure you tune in to find out more!
Ecommerce Personalization With Meyar Sheik
30:59Should you invest your time and capital in Ecommerce Personalization? Find out today on the show - we're chatting with Meyar Sheik, the President and Chief Commerce Officer at Kibo.
Incumbents Versus Challengers: Ecommerce Platforms - Episode 211
19:28This week on the eCommerce Braintrust podcast, we’re talking about the incumbent and the challengers in ecommerce marketplaces and platforms. Kiri Masters gives a brief history of the changing relationships between Amazon, Walmart, Shopify and others, as well as their changing statuses in the marketplace. She tells the story of CartHook to illustrate her point about challengers, rebels, incumbents and disintermediation. Then, she gives advice on how to find your place in ecommerce and introduces the Bobsled research report entitled How Big Should Your Amazon Channel be? Make sure you tune in to find out more!
Protecting Your Brand on Amazon: What Happens When Black Hats Attack? - Episode 210
27:53Today we are talking with Chris McCabe about what is new and trending in black hat tactics and different ways that inventive sellers use to take each other down. Because there is a lot of money to be made in ecommerce, it attracts the best and worst operators. There are many types of nefarious tactics that are used and this is something that affects all levels of sellers and brands. Make sure you tune in to find out more! Chris worked for Amazon evaluating seller account performance and enforcing Amazon’s policies. Now he runs ecommerceChris.com where he teaches sellers how to think like Amazon, protect their accounts and appeal listing restrictions and suspensions. He provides expert advice that helps to inform and clarify important decisions around Amazon investments by the sellers and any interested parties.
Lessons from Scrappy Challenger Brands - Episode 209
20:19In today’s podcast, Kiri gives her take on Jungle Scout’s 2021 State of Amazon Seller report along with her insights into the workings of the small, scrappy brands, and the lessons that can be learned from them. The scrappy challenger brands are generally at the forefront of the tactics and ideas. Those are worth looking into especially if they are used competitively, if they could be legitimate growth opportunities for larger brands and if they can give some insight into what the future might look like. Make sure to tune in to find out more!
7 Critical Challenges for Omnichannel Brands in 2022 - Webinar
1:57“7 Critical Challenges for Omnichannel Brands” will be held on October 19, 2021. During the session, Kiri will give an overview of the economic headwinds, supply-chain trends and trends regarding likely issues in 2022. To sign up go to bobsledmarketing.com/webinars Make sure to tune in to find out more!
Macroeconomic Headwinds Affecting Ecommerce - Episode 208
22:49In today’s podcast, our guest is a Co-Founder and Managing Director of BWG Connect, Aaron Conant. We talked about the macroeconomic and supply-chain headwinds in terms of the US economy and retail spending, as well as new marketplaces and retail media platforms. Make sure to tune in to find out more! Aaron is a Co-Founder and Managing Director of BWG Connect, a networking and knowledge-sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Aaron talks to 1,200 brands a year and hosts 250 in-person and virtual events with industry professionals. Prior to this Aaron was Head of eCommerce Sales at Perrigo, where he helped launch their Amazon business as well as D2C and B2B websites. Aaron began his career doing synthetic organic chemistry at Pfizer.
The State of Retail Conferences & Staying Current in Ecommerce - Episode 207
15:44In today’s podcast, our guest is a Co-Founder and Managing Director of BWG Connect, Aaron Conant. We talked about the ways of connecting in-person and online, as well as the value of conferences and smaller-scale gatherings especially in lieu of Covid restrictions. Make sure to tune in to find out more! Aaron is a Co-Founder and Managing Director of BWG Connect, a networking and knowledge-sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Aaron talks to 1,200 brands a year and hosts 250 in-person and virtual events with industry professionals. Prior to this Aaron was Head of eCommerce Sales at Perrigo, where he helped launch their Amazon business as well as D2C and B2B websites. Aaron began his career doing synthetic organic chemistry at Pfizer. MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Aaron Conant Learn more about BWG Connect on LinkedIn