Behind The Click Podcast | E-commerce and Leadership

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.What does it take to get your products onto the shelves of major retailers? And more importantly, what does it take to stay there?In this episode, host Janine Vanessa Heinrich sits down with Vera Doppler, Co-CEO, A.N.D. beauty - a beauty brand that expanded into more than 6,000 stores in under two years - to explore the realities of building a brand, competing with industry giants, and the personal cost of rapid growth.Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.How do you convince someone to buy a product they don’t understand, or someone who isn’t even interested in learning about it? And how do you get a loyal customer to change a habit that already works for them?In this episode, host Janine Vanessa Heinrich sits down with Mia-Malaika Lange, Head of Marketing at BARFER'S, to explore how to simplify complex products, why deeper content can drive better results, and how to build a team that embraces experimentation and honest feedback.Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.What happens when shopping stops being just a transaction and starts becoming a community? Live commerce is growing fast, and it's moving far beyond collectibles. So what can retailers actually learn from the communities forming around the people selling?In this episode, host Janine Vanessa Heinrich sits down with Isabell Weiser, General Manager Germany at Whatnot, the fastest-growing live shopping marketplace, to explore why live commerce is taking off in categories like fashion, beauty, and jewelry, and how Whatnot builds trust, community, and loyalty at scale.Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.A 100-year-old company, a global corporation, and a small startup. On the outside, they look completely different, but behind the scenes they're often struggling with exactly the same things. So why do the same operational problems keep showing up everywhere, and can AI finally help us solve them?In this episode, host Janine Vanessa Heinrich sits down with Dr. Oliver Dlugosch, Chief Commercial Officer & Co-Founder of GeneralMind, which helps Germany's largest companies automate their supply chains with AI. He is also the former COO and Co-Founder of Razor Group, where he helped bring more than 300 e-commerce businesses under one roof.Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Before eBay and live streams, there were auction houses - an object, a story, a crowd, and someone deciding they wanted it more than anyone else. Live commerce is bringing that energy back into e-commerce, and it's growing faster than most people realize.In this episode, host Janine Vanessa Heinrich sits down with Dr. Lara Day, Head of eBay Live Germany, who spent years working in the art and luxury collectibles industry before bringing one of the oldest forms of selling into the digital age.Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Most people spend their careers building one company from scratch. Today's guest has done it again and again - but this episode isn't about launching something new. It's about something harder: taking a company with 20+ years of history and helping it move at the speed of a startup.In this episode, host Janine Vanessa Heinrich sits down with Alexander Holzknecht, Managing Director of Caseking, to talk about scaling businesses, why great marketing can never fix a bad assortment, and why the most human parts of business are the ones worth protecting as everyone races to automate.Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.AI agents are no longer just helping people shop, they're starting to shop for them. And that changes everything for merchants, platforms, and consumers alike. So what does it actually take to stay trusted, relevant, and ahead of the curve in this new era of commerce?In this episode, host Janine Vanessa Heinrich sits down with Jovan Protić, Co-CEO of idealo Internet GmbH, one of Europe's top price comparison platforms and a former AI fellow who spent 9 months immersed in Silicon Valley's AI ecosystem, to explore why trust is becoming the new currency of commerce and how idealo is positioning itself at the center of it.From his early days being "massaged" into a chief digital officer role during the digital transformation era, to proactively betting on AI today, Jovan explains why European companies are still experimenting while Silicon Valley is already scaling, why agentic commerce is far more complex than it sounds, and why trusted intermediaries like idealo may become more necessary, not obsolete in an AI-driven world.They explore what idealo's ChatGPT app integration is really about, how fraudulent shops are making data quality a matter of consumer safety, why brand power will matter more than ever when AI agents are doing the buying, and what it actually means to build a culture where employees proudly say "I used AI to deliver this."🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Retailers manage millions of products - yet most decisions about what to stock and what to charge are still made with outdated tools and incomplete data. So what does it actually take to fix that?In this episode, host Janine Vanessa Heinrich sits down with Arber Sejdiji, CEO & Co-founder of Zenline AI and Forbes 30 Under 30 honoree, who is building the AI-native layer for retail assortments, helping category teams answer the two questions that drive everything: what should I offer, and what will my customers actually pay for it?https://www.linkedin.com/in/janine-vanessa-heinrich/https://www.linkedin.com/in/arbersejdiji/From Excel-based category reviews to fully agentic AI systems, Arber explains why most retailers are still operating with the mindset of two years ago, why European retailers risk falling dangerously behind Amazon, Temu, and Shein, and why waiting for perfect data is the biggest mistake a retailer can make.They explore what it really means to automate a category manager's job, how a single wrong data definition can make an AI agent completely useless, and why the companies that win will be the ones that increase the velocity of their decisions, not just the quality of their tools.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Data is the foundation of every smart business decision in e-commerce. But most companies are sitting on a mountain of it without knowing how to turn it into action or profit.In this episode, host Janine Vanessa Heinrich sits down with Andreas Fischer, CEO of minubo, winner of the Jury Grand Choice Award at the E-commerce Germany Awards, to unpack why most e-commerce brands are still struggling to make data work for them, and what it actually takes to fix that.From data silos and broken BI pipelines to AI-ready data models and semantic layers, Andreas explains why two-thirds of AI projects fail before they even start, and why the problem is almost never the technology.They explore what it really means to be data-driven versus just data-rich, how a single bad data point can cost a retailer thousands, and why building the right data foundation is the most important thing an e-commerce brand can do before touching AI.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.What does it really take for a small brand to compete with global industry giants?In this special Behind the Click episode, recorded live at the E-commerce Berlin Expo, host Janine Vanessa Heinrich sits down with Larissa Schmid, Co-Founder & CEO of saint sass, to unpack how a Berlin-based startup built a globally recognized brand - worn by icons like Madonna, Cynthia Erivo, and more.From launching statement tights that went viral to scaling internationally with a lean testing approach, this episode dives into what it actually takes to win as a challenger brand in a crowded market.Lissa also shares how Saint Sass approached international expansion, why emotion-based ads outperform feature-based ones, and what founders should not focus on in the early days.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠