Down To Chat

Cody Plofker and Eli Weiss

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space. As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands. This is that.

36 episodi

S3 E12: How to Build a Customer-Centric Organization with Jess Cervellon
2/10/2023
49:30
In the twelth and final episode of Season Three, Eli chatted with Jess Cervellon, a CX leader and VP of CX at Feastables. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Jess: Twitter - ⁠@justjessssss Website: jesscervellon.com
S3 E11: "You’re Likely Leaving Money on the Table" with Adam Robinson
3/8/2023
46:50
In the eleventh episode of Season Three, Cody chatted with Adam Robinson, CEO of Retention.com. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Adam: Twitter - ⁠@retentionadam, Website: Retention.com
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S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
19/7/2023
46:22
In the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices" Alex is also the writer behind "No Best Practices," a phenomenal resource for marketers that will be linked below. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Alex: Twitter - @heyitsalexp, Newsletter - nobestpractices.co/newsletter/
S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus
9/7/2023
52:19
In the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel. Zach shares his insights on how to approach incrementality testing, which involves determining the true impact of marketing campaigns on customer behavior. They explore various methodologies and tools used in these processes and highlight the importance of accurate measurement for optimizing marketing strategies. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Zach: Linkedin - https://www.linkedin.com/in/zach-epstein-b7b10525/, Website - https://www.haus.io/
S3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene Aubert
9/6/2023
33:18
In the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Cherene: Twitter - @ChereneAubert
S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau
24/5/2023
50:28
In the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Ben: Twitter - @BenjLerer, Website - Lererhippeau.com
S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
15/5/2023
49:28
In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: ⁠postscript.io⁠. And with this link, you can get two months free with Tapcart: ⁠tapcart.com/downtochat⁠. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Ben: Twitter - @ben__kruger, Website- https://ben-kruger.com/
S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
26/4/2023
38:50
In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention. During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI. On the other hand, Eli shares his learnings from the fine dining industry to highlight the importance of creating positive experiences and retaining customers. This episode is filled with valuable lessons and techniques applicable to businesses of all sizes and industries. Whether you're a seasoned marketer or a business owner looking to improve your customer retention strategies, you won't want to miss this episode. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
S3 E4: Paid Ads MasterClass and Retention Team Building
18/4/2023
56:02
In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation. During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns for maximum ROI. Meanwhile, Eli shares his knowledge on developing and implementing effective CX/Retention strategies, including identifying key metrics, bringing on your first CX hire, and creating positive experiences to drive customer loyalty. Whether you're a marketing novice or a seasoned pro, this episode offers valuable tips and techniques to help you succeed in ad management and customer retention. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
S3 E3: How to Fix Your Retention with Val Geisler
11/4/2023
42:59
In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last ten years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Val: Twitter - @lovevalgeisler

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Un'azienda di

Down To Chat

Cody Plofker and Eli Weiss

36 episodi

S3 E12: How to Build a Customer-Centric Organization with Jess Cervellon

S3 E11: "You’re Likely Leaving Money on the Table" with Adam Robinson

S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

S3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene Aubert

S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau

S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining

S3 E4: Paid Ads MasterClass and Retention Team Building

S3 E3: How to Fix Your Retention with Val Geisler