Design and Shine will bring you conversations about the creative design process, being a successful creative entrepreneur, stepping into the mindset of a successful designer and all things pattern design. Hosted by Rachelle Holowko who is a surface pattern designer, artist, educator and leader of a beautiful global community of designers and creatives.
Creating work life balance for surface pattern designers
8:28In this episode of Design and Shine, we are going to talk about something a little different and that is trying to create work-life balance. Something I get asked a lot is how I manage to juggle work with family life and everything else in between so I'm going to give you a few tips that help me stay balanced and on track.
Setting Goals for Surface Pattern Designers
11:37In this episode of Design and Shine, we talk about setting goals because it’s a really great way of keeping you on track and moving forwards so you achieve the results you want. We'll look at setting goals in 2 major areas so you can take the right steps towards your success.
Working as a surface pattern designer
27:26In this episode of the Design and Shine podcast, I talk to Australian textile designer and Illustrator Brook Gossen. And she creates really beautiful and colourful artwork and has a really fun and gorgeous brand. Brook didn't start her career as an artist but after working in a different area and having her family she felt was missing and that something was a creative outlet. She won a course where she learnt about colour and started her creative journey. It wasn't until she participated in a 100-day challenge where she aimed to create a new piece of art every day that her gorgeous style began to evolve. Brook and I dive into: how she developed her signature style her beautiful studio space how she stays motivated her experience in licensing her designs tips for those that are starting out and wanting to sell their work some exciting upcoming projects Plus much more! Here's where you can find out more about Brook https://brookgossen.com/ https://www.instagram.com/brookgossen/
Social Media Strategies
20:32In this episode of the Design and Shine podcast, I talk to Christine Rice, who is a social media manager for online businesses and she also runs a fantastic small Facebook group called marketing for creative and unconventional women. Christine and I dive into: what a funnel is and how it relates to social media for surface pattern designers a four-step funnel strategy using your funnel to sell your products and designs time-saving tips for posting beautiful images on Instagram recommended tools to make posting more efficient rescheduling popular content Plus much more! Click here if you would like to join Christine's free Facebook group community
Creating Pattern Designs with Purpose
31:26In this episode of the Design and Shine podcast, I’m going to be talking to textile designer and creative director Penny Gale who is the founder of Fabriculture, a new, contemporary design brand with the purpose of helping young people learn about our most endangered native species. This is such an exciting brand and I absolutely love that Penny is creating designs with the purpose of educating as well as being gorgeous. Click here if you would like to see Penny's gorgeous products and her Fabriculture shop
Marketing Strategies for Surface Artists
56:51In this podcast episode, I have the pleasure of speaking to Nerida Hansen about marketing strategies for surface artists. Nerida Hansen is the founder and creative director of Nerida Hansen Fabrics. Through her business, she supports and collaborates with independent artists and illustrators and she’s just launched a brand new app PatternField App which connects surface artists and designers with art buyers from all around the world. Which is super exciting. In this episode we talk all about marketing strategies as marketing is one of the areas that designers often really struggle with when building their creative businesses You can find out more about Nerida's Patternfield app here
Simplifying Marketing For Pattern Designers
13:09Do you feel overhelmed by marketing? In this episode of the Design and Shine Podcast, I talk about simplifying marketing for pattern designers. If you're starting out it can be hard hearing about all of the things that you should be doing and feeling like you need to be doing all of those things and then feeling super overwhelmed which usually results in not doing anything. So what are the really important things that you need to start with? What are the nice to have? What can you add to?
Create Your Daily Art Practice
9:50If you are wanting to start achieving your pattern design goals then it's really important to set some habits in place and start creating your daily art practice. If you want to be a successful designer and you want to be able to sell your work then set up a daily practice is a foundational step as it's going to help you grow, nurture and develop your skills. In this podcast episode we dive into some tips for creating your daily practice.