Liquid and Grit

Chris Williams has been a creative, product, studio and now insights leader in console and mobile games for over 20 years. He has held notable positions as a Project Lead for Indiana Jones at Lucasarts, VP of Mobile at PlayFirst bringing Diner Dash to the iPhone, and VP & GM of SkyRocket Studios at Big Fish which developed hit mobile F2P games like Fairway Solitaire. He is currently VP of Global Insights at Aristocrat Digital which owns Big Fish, Product Madness & Plarium.

on this episode we speak Tayber Voyer. Tayber is VP of Product at A Thinking Ape, and oversaw product strategy during a time when the company more than doubled revenue and grew from 50 to close to 100 people. We cover strategies for training teams and individuals how to solve open-ended problems throughout the product pipeline, adopting methods to deal with resource restrictions as a company, decentralizing product management, and much more on this episode of Creators at Work.

Javier is a specialist when it comes to F2P monetization, and has priceless insight in how understanding the ins and outs of game economy models can make or break a game’s success. We chat about how economy models can impact a player’s perception of a game and retention, the value of in-depth economy tear downs, and much more on this episode of Creators at Work.

We’re joined by Matt Penfield who has worked in consumer insights for over ten years, utilizing his expertise at top companies like Sony Entertainment, EA, and now as the Vice President of consumer insights at Zynga. We chat about the importance of understanding how target audiences think, what they desire, and how that information impacts what features and games get released, and when. We dive into Matt’s time at Sony, and ea. And the invaluable experience he gained while there, and also why VR is definitely not the future of gaming , all on this episode of creators at work.

Andrew Pascal is currently the Founder, Chairman, and CEO of PLAYSTUDIOS and a veteran when it comes to the leisure entertainment and luxury hospitality industries, having spent over 25 years in the casino gaming world. Andrew unpacks his history in the industry, the people he met and opportunities he acted upon that led to the creation of playstudios, and where he sees the company headed in the future all on this episode of Creators at Work.

We spoke with Ian Wang, the former Director of Product at Zynga, and now co-founder and CEO of Fox Cub, a social mobile casino game developer. Fox Cub, like Liquid and Grit, is a fully remote company and has been from its inception. But being fully remote comes with a unique set of challenges. How do you communicate? How do you onboard new hires? How do you establish culture and maintain high standards? We talk about creating systems from the ground up that answer all of these questions, unpack concerns about preserving efficiency, how to identify and battle invisible costs in your systems, and much more on this episode of Creators at Work.

On this episode, we talk with Bill Mooney, who was the former Studio Vice President of Zynga from 2008—2012, leading FarmVille, Zynga Poker, Mafia Wars, and other apps during their peak DAU numbers. He is currently the CEO at Proteus Games, a new venture in mobile gaming. We ask what makes a game stand out from the pack, and how to know a good bet when you see it? How do you find new, strategic opportunities in the gaming space and have the wherewithal to follow through? Bill speaks to the importance of curiosity when confronted with trends you don’t understand, how to stick to a vision without partners, colleagues, and peers diluting it, why we can’t get enough of tiktok’s extremely niche content, and much, much more on this episode of Creators at Work.

On this episode we speak with Alden Seabolt. Alden started at Zynga as an Associate Producer before being promoted to a Lead Product Manager for the Zynga Poker team after just five months. After leaving in 2014 he co-founded Infuse, a business that works to provide solutions for payment processing services and the healthcare industry. Alden now works at Blend as the product lead for the Consumer Banking team, and strives to facilitate lending practices for consumers by making the process simpler and more accessible. We discuss the tools Alden utilized to facilitate his success, the importance of identifying your comparative advantage to set you apart from the pack, how balancing objectivity and empathy can establish effective communication and empower a team to find solutions, and much more on this episode of Creators at Work.

On this episode, we spoke with Nicole Opas, the former Vice President of Games at Zynga, and current Vice President and Studio General Manager for Big Fish Games. It’s no secret that the gaming industry has classically been a male-dominated field, but it’s one that Nicole has expertly navigated with her skills as a communicator, a leader, and as an example of how creating a more diverse workforce will lead to innovation and success. But what are some of the actual ways the industry can shift to be more inclusive? What obstacles did Nicole face and how did she tackle them? And why did she throw an expo marker at Brett when they worked together at Zynga? You’ll find all that out and more on this episode of Creators at Work.

On this episode, we chat with Eddie LeBreton who is currently Head of Product Management for the Spark Camera & Augmented Reality Platform at Facebook, and former general manager and vice president of Zynga Poker. We delve into the research process that helped completely revitalize Zynga Poker, how Eddie and his team used Max Diff studies and customer feedback to drive meaningful revenue change.