#75: How I Went From High-Ticket Burnout to Serving 8,000+ Students

A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and steady. I’ll take you through the systems, money practices, and energetic rhythms that helped me serve over 8,000 students without burning out, so you can see what’s possible for your own version of ease, expansion, and self-trust. 🎧 Tune in to hear:Breaking free from the feast-or-famine cycleShifting from high-ticket fatigue to one-to-many offersThe money practices that rebuilt my foundationLaid-back + holistic launching rhythmsSystems that support sales even on low-capacity days💭 [02:16] "I quit most of social media in the process and getting out of that big launch, feast and famine, crash out and repeat it all kind of cycle that I did find myself in sometimes before I made this decision."💭 [08:27] "The truth is, I really messed up in terms of managing the money in my business. And this is something that so many of us do not talk about and you won't see from the outside, but from the inside and from my perspective, it has been so, so important as a foundation for everything else that I'm going to share with you in this episode."💭 [17:48] "I am now able to make sales even when my capacity is low. I am able to have a really terrible month, like the month I had in July, because I always have other things going on, and it kind of evens out and makes up for it in other months. I feel so much safer and less stressed in my business."Links:Join the Black Friday Waitlist (for a Bonus & To Get the List of Offers In Advance)Soulful Sales Society MembershipThe AI Support Team courseQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients.Lauren and I dive into what it really means to build an “offer ecosystem” - one that lets your clients find exactly what they need when they need it, and lets you sell sustainably without pushing beyond your capacity. We explore how to design your business around a core transformation while keeping things flexible, creative, and supportive of your energy and season of life.You’ll also hear us talk about the beauty of simple systems that quietly do the heavy lifting - from mini-funnels and automations to mindset shifts that make it all feel more human, aligned, and doable.🎧 Tune in to hear:What an “offer ecosystem” really isWhy smaller, focused offers can make selling easierSimple systems that sell behind the scenesWays to keep automation human and values-ledHow to build your business around your capacity💭 [04:32] "I think now, especially with people's attention span and learning overwhelm and just, you know, I feel like after Covid, things kind of shifted in a lot of spaces and being able to have smaller offers that I think solve one specific problem is something that really appeals to people right now because they don't have the time, energy and in many cases the money to drop on like you know, a five thousand dollar program that does all the things when they're really only trying to maybe get, you know, two steps ahead and do one, one specific thing."💭 [07:07] "In order to get a good result from the offer creator, you really need to know your ideal client front to back or you're going to get an output that isn't going to resonate or you're probably not going to be happy with it."💭 [09:16] "If you're selling one thing, you can have something else that complements it as a trip buyer or an offer bump. And that helps increase your sales as well and also gives again, the opportunity for people to just keep kind of swirling around in your nebula and, and learning what you need, what they need from you at any given time."Links:Lauren’s website - https://laurendiana.meLauren’s Instagram - https://www.instagram.com/soul.empowered.lauren/Lauren’s free Ideal Client Clarity Creator - https://www.laurendiana.me/idealSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working for us right now, plus how to stay grounded and make decisions that support your energy and your income.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear:Why there’s no one-size-fits-all Black Friday strategy (and how to find your way)Creative promo ideas that go beyond discounts - like anti-Black Friday freebies and daily dealsThe mindset reframe that helps you stop overthinking and just decideHow to use Black Friday as a deadline for action instead of pressure to hustleSmall tweaks to make your sale feel aligned, intentional, and fun again💭 [23:35] "For more than 10 years I've done an anti Black Friday sale. So I don't sell over Black Friday. It is one of my biggest income weeks of the year, even though I'm only leading with freebies."💭 [41:19] "There are so many different ways that you can repurpose things that you already have. Because I guarantee that everybody has at least one thing that they can sell. Even if it is a $5 digital product."💭 [60:00] "I try to think of business as like playing a video game and you're just trying to see what's on the next level."QUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel more aligned. Plus, I’m announcing a brand new free community where we can connect, support one another, and practice showing up as our full, imperfect, weird and brilliant selves.🎧 Tune in to hear:Why your weirdness is your magicHow embracing imperfection attracts your right peopleThe link between authenticity and sustainable salesMy new free Soulful Sales community announcementA simple reflection exercise to turn your “flaws” into superpowers💭 [1:27] "People need you in all of your real weird, imperfect glory. People need to hear the way that you say things, the way that you do things, the way that your unique experiences have shaped the unique work that you do in the world."💭 [15:18] "I have the best people in my community who get it, who understand, and who can talk about different ways of doing things, different ways of selling... AND we're there for the big ambitious sales goals and boosting your income without hustling hard all the time and selling your soul along the way."💭 [16:31] "You get to show up as you. The right people will be drawn to that and the wrong people will be repelled. And that is a good thing."Links:New Free Soulful Sales CommunityStart Your Own Community On Skool (affiliate link)Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From the initial nerves of wondering if I belonged, to discovering how much each of us had to contribute, I’ve learned that real growth often happens when we allow ourselves to be seen - imperfectly and fully.In this conversation, I’m sharing the five biggest lessons I’ve taken from this experience - from following unexpected opportunities, to embracing vulnerability, and celebrating the unique “zone of magic” that each of us brings to the table.🎧 Tune in to hear:The unexpected path that led me to this mastermindHow imposter syndrome showed up (and what helped me move through it)The beauty of small, intentional groupsWhy action beats perfection every timeHow collaboration always expands what’s possible💭 [3:32] "Oh, my goodness, did I get imposter syndrome? Like I thought, do I belong in this mastermind? Am I good enough? Is my business good enough? Am I, you know, making enough money? Am I doing the right things? Do I have anything valuable to add? I was so nervous, but I knew that it was a really great opportunity for me."💭 [10:35] "It's so powerful to collaborate with the people who do similar things to us instead of seeing them as competition."💭 [12:35] "Making sure we are all committed to showing up to most of the calls, all of that stuff is what makes it work, but also leaning in and being willing to be a bit vulnerable and sometimes not feeling good enough, but actually having a supportive group of people who shows you that that you are good enough."Links:Weird Hermits Roundtable ReplaysSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt creeps in.Plus, I also have a brand new offer - The AI Support Team - where I’ll guide you step by step to create your own personalized AI assistants that think like you, sound like you, and support you in the way you actually work. It’s available here at a special pre-sale price for a limited time.🎧 Tune in to hear:The four core AI "team members" I use every day (and what they each do)How I trained AI to understand my goals, values, and personalityWhy this approach helps me work with my energy and stay consistent💭 [6:15] "As much as I talk about AI, and as much as it helps me, and as much as I'm all for people with limited capacity or neurodivergence or other challenges leaning on AI... I am not someone who believes in copying and pasting and I always want to bring my unique flair."💭 [13:16] "We're tapping into that empowered part of us that "knows", so that when that afraid part of us feels louder, we get to have that empowered part reflected back to us in the form of this AI assistant."💭 [16:10] "They are my assistants, but they are not the boss of me. I use them to take some of the mental load out of my brain... but I don't use them to replace my voice, to replace my creativity. I am the unique magic in my business."Links:New Offer: The AI Support Team (Limited Pre-Sale Discount)$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.🎧 Tune in to hear:How to get steady traffic to your evergreen offers - without relying on social mediaThe truth about daily emails and unsubscribesThe power of summits, bundles, and collaborations for list growthWhy blogging (and now AI search) still matters for organic reachMindset shifts to help you stop overcomplicating traffic and focus on what actually moves the needle💭 [15:58] "It's not that they didn't buy, they just haven't bought yet. So you thought they needed to hear about it 10 times, maybe they need to hear about it 20 times."💭 [19:07] "You will always have to attract new people to you."💭 [26:26] "I think that the good news is SEO, I think, has changed for the better because now instead of all of this mechanical kind of writing and keyword stuffing, it's so much more about your authentic experience and sharing your human story."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.QUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own Q4 sales with gentle, human-first AI shortcuts - without burning out - happening October 15th at ruthpoundwhite.com/workshop.🎧 Tune in to hear:The questions I'm asking myself and the support I have from others to help me recommit to my goalWhy making quicker decisions has become one of my biggest forms of self-support (and how I knocked out a bunch of tasks I'd been putting off for months!)3 key questions I want you to answer to support your own success💭 [7:02] "Doing more makes me feel safe, it makes me feel worthy, it makes me feel valuable, and I think it also makes me feel in control. So therefore, like, my lack of boundaries really isn't just about having too much to do. It's about being afraid of what happens if I'm not doing."💭 [16:56] "The wrong decision is usually not deciding at all because it takes up space in your head."💭 [17:37] "I hope that you realize that it is still possible."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year.As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not serving you, and setting yourself up with the right support so you can end the year strong, without burning out.Plus, I share what’s coming next (👀 free masterclass, free Black Friday prep roundtable and a new offer!)🎧 Tune in to hear:How I turned last year’s Q4 into my highest-earning quarter yetThe experiments and mindset shifts that made the biggest differenceWhat I’m repeating, what I’m letting go of, and what I’m doing differently this yearHow I’m using AI systems to support sales and free up creative energy💭 [5:17] "The challenge I set myself at the beginning of Q4 [in 2024] was a huge catalyst for having my best quarter"💭 [09:35] "I realized that the only thing getting in the way of me making that Goal real by the end of the year is my belief that it is possible."💭 [11:17] "I have to let go to make space for what's next."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$7 Soulful Growth Club MembershipMy "Everything" Page200 Member Experiment Behind the Scenes Diary$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want.In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity.Episode Highlights:💭 [05:47] "I celebrated the small things that were selling that were easy that I could do."💭 [05:52] How am I doing this in a sustainable way? In what that means for me right now?"💭 [12:26] "We'd missed that [ideal launch] window and that was going to be okay. But how could I make the way that it looked now honor [the energy of the offer] and trust that? It's a long game."Monica's Links:WebsiteFacebookMindful Moments Prompts JournalQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.