create connect communicate: The podcast series

Celebrities, social media influencers and high-profile entrepreneurs might have personal brands, but do CEOs, sustainability officers and sales directors in B2B organizations really need them? Greg Monaco argues that if they want to create magnetism for themselves and their ideas, then the answer is yes, absolutely. As well as explaining why having a personal brand is so important for c-level executives, he shares his secrets for building a powerful personal brand.

Jonathan Graham discusses how your company can stride forward with confidence in their sustainability journey. People aren’t just happy with lip service anymore, says Jonathan, they want hard data showing what your company is doing to create a more sustainable future. But not to worry, Jonathan has some expert suggestions. We chat about the benefits of NGO partnerships – how they can lend credibility to your claims and develop industry standards to help companies achieve sustainability goals. We also talk about how marketing leaders can become sustainability advocates who understand what sustainability means for your company and help drive your company’s sustainability journey.

Aly Talen, founder of Resprkl, shares her thoughts on how busy corporate executives can make small changes to improve their health and vitality. Aly has identified four pillars - sleep, food, movement and connections - that benefit our long term health. In the past 18 months, lengthy video meetings and home-working have left many people lacking ‘connections’ with fewer opportunities to meet new people or develop new ideas. There is a need to redress this balance by sharing,  talking and reintroducing routine. Business managers need to create an environment that prioritises people over numbers. “Keep people’s energy levels up and the figures will follow”, says Aly.

We chat about the impact of colour choices on marketing and life in general with colour oracle Judith van Vliet. Colour psychology is a popular topic in pop psychology, but how often is what you read correct? There is a lot of ‘fake news’ when it comes to colour, says Judith. Everybody reacts differently to colour, it’s about the story you tell with those colours. We also chat about how colour follows trends but at the same time is an influencer itself, and how colour can be used positively for social upliftment.

Founders Greg Farrett and Willem van de Velde talk about the industry of industrial marketing and the exciting changes that it’s gone through in the past 30 years. With our 30th birthday, we’re taking a moment to look back at the history of EMG and how it has changed. We chat with our founders about EMGs’ ‘yes we will get it done’ attitude and how that has grown the company. We also discuss what makes the EMG team so special – their ability to learn and adapt to new challenges.  With the immense changes in technology and the B2B industry in mind, this podcast shares how EMG listens to what people have to say, shapes it and helps them get their message out there.

Guest host and EMG intern Nephtalie Joseph interviews professional media consultant Denise Naughton in this episode of create, connect, communicate. They discuss why webinars need to be more engaging. Denise also imparts her wisdom about how you can turn that PowerPoint webinar into something more like a TV production. She gives us some tips and shares how adopting this format can make your webinars more engaging, entertaining and informative.

Big data and AI aren’t just buzzwords anymore, they are important tools for a successful business and that includes communications as well! As more and more companies look to adapt and recoup after being hit by the pandemic, it has become more important than ever to have communications that can be proven to work. But as Shayoni Lynn says, humans are context dependent – communications strategies need to fit your targets. We talk with Shayoni Lynn about the importance of collecting and using data to nail down what works and weed out what doesn’t. We also talk about how important it is to be able to measure the success of your strategy.

Sustainability has become a major buzzword over these past few years, but what does is actually mean? How do you build a convincing sustainability narrative and what are the most common mistakes companies make when developing their sustainability message? Malcolm Forsyth addresses these and other sustainability challenges and shares his insights on how to develop and execute a sustainability strategy that matches your company’s core activities and process.

The global pandemic has shaken the world and changed the way we think about events. Should you even have physical events and exhibitions right now? How do you recreate that essential human connection at online events? In this podcast we answer these questions and more with Candy Adams, also known as The Booth Mom. We talk about the challenges of running an exhibition during a global pandemic and keeping customer engagement alive. We also discuss the pitfalls of going virtual and Candy shares her tips on how to recreate the vital human connection often missing at virtual events.

It’s been around for a couple of decades, but some companies are just beginning to seriously focus on Search Engine Optimization (SEO). In our latest podcast, SEO veteran expert Michel Kant discusses why SEO is trending in the current business climate. He also shares practical advice for breaking down barriers between an organization’s technical and communications team to implement a winning SEO strategy. Whether you’re just forming your SEO strategy or ready to align an established strategy with paid marketing and sales objectives, you’ll appreciate Kant’s tips and tricks – including his secret for knowing whether your long-term SEO strategy is on the right track.