In a digital landscape it’s more important than ever that you don’t treat clients like strangers. As COVID-19 taught us, engage! In this podcast HEAD.MASTER Nathan Gorman, STYLE.MASTER Sarah Lund and Janine Simons COLOR.MASTER discuss all things social. Listen to gain knowledge on creating your social tribe, where to find the right followers, and how to engage the right form of influencers for your personal or salon brand. If algorithms and new social platforms and features confuse you then let us help you cut through the clutter. More than ever, it is about a personal touch to enhance and upgrade the digital experience beyond sales and services. All channels and touchpoints become an opportunity to build audiences and generate success in the chair.
Altri episodi di "Conversations with Kevin"
SCALP.SPA TREATMENT & SERUM
24:10Great hair begins at the scalp! Nathan Gorman with special guests Jennifer Bartee and Wade Blackford explore two new and additions to our SCALP.SPA range. SCALP.SPA TREATMENT and SCALP.SPA SERUM. Packed with skin loving ingredients that when used in combination with our SCALP.SPA SCRUB and WASH nurtures your scalp back to health ensuring that your hair and future hair growth has the best possible conditions for growth and strength.
Introducing VIOLET.INTENSE & CHOCOLATE.ASH
34:19Create fashion formulations using the latest COLOR.ME SHADES. CHOCOLATE.ASH brings natural with a touch of drama creating a luminous confident glow that conveys a message of natural beauty paired with glamour and luxury. While, VIOLET.INTENSE communicates originality and ingenuity, these fresh SHADES are for no shrinking violet. Kate Reid, James Nicholson and Caroline Kells discuss the latest shows, shoots and what is happening globally in the colour world and share how they formulate the SHADES to create fashion looks. Join us for a quick 34 minutes to take-away some exciting plug and play colour ideas for your clients!
Introducing VELVET.FLORA & ULTRA.VIOLET
38:54In this episode Nathan Gorman is joined by Kevin Murphy himself, COLOR.ME DESIGN.DIRECTOR Kate Reid, and DESIGN.DIRECTOR for styling Wade Blackford as they take you through our latest VELVET.FLORA and ULTRA.VIOLET campaigns. Gain an insiders look on how the team creates on point images, textures and colours that move the needle on fashion time after time. Prepare to be inspired by a brand that looks like no other!
HI-T Express Yourself
1:01:07Short hair is an expression of modernity. Updating or changing our look is rarely by accident and almost always used to express what we feel, where we are and who we belong with. A change in hair colour or a fresh new cut has shown the potential to boost self-confidence and leave people feeling empowered. In this podcast Nathan Gorman along with James Nicholson, Kate Reid and Pascal Van Loenhout look at the haircut that may be perceived simply as an accessory. Listen and we will unpack our HI-T Trend Report EXPRESS YOURSELF and prove that it's much more.
41:14Our new digital education offering SESSION.SALON CONNECT has landed, but what is all of the fuss about? In this podcast Nathan Gorman with SESSION.SALON royalty Paz Bamrolia and Sarah Lund will open your mind to the business of communication. Our mission is to cement SESSION.SALON into a new digital landscape and be a voice of truth for salons and stylists in a whole new world. What is a personal brand, Who is your client, How have they changed and what do you need to do? Take your business to the next level with this exciting program from KEVIN.MURPHY Education.
GREY COVERAGE FUTURES
38:41Grey hair may not have changed but some of the ways clients look to us to master it have. DESIGN.DIRECTOR Kate Reid, North American Education manager Jodana Geary and Salon owner and educator Brandi Holdaway discuss formulations, grey blending, multi tonal coverage and opaque results to help elevate your colours in salon for the new future of grey colouration.
BLOW.DRY By KEVIN.MURPHY
30:25When we launched EVER.SMOOTH, we knew we were onto something big when we explored and experienced Long Chain Polymers in our product. After great success, we decided to take this technology further and create a whole family of products. Get an insiders point of view as Nathan Gorman hosts this episode with very special guests Kevin Murphy, Larry Paul and Sanaz Enshaian as we explore all you need to know about BLOW.DRY By KEVIN.MURPHY. Listen in to gain knowledge on where to find assets, inspiration and for an in-depth conversation on ingredients and how to elevate the BLOW.DRY experience for you and your clients.
The new NUDE .28 by COLOR.ME
26:37NUDE ALERT! Now that we have your attention, join COLOR.ME Design Director Kate Reid with special guests Caroline Kells, Iggy Popovic and Malin Hornqvist as they discuss all things NUDE as we launch the new and innovative COLOR.ME .28 BEIGE.VIOLET reflects. Explore a symphony of on trend, must-have tones from bronze to blush, taupe and oatmeal. These SHADES will take personalisation for your clients to the next level. Kate and her guests discuss all you need to know about this exciting addition, and share tried and tested formulas that you can immediately implement in salon.
44:11In this podcast Nathan Gorman, Jennifer Bartee and James Nicholson have a candid chat about some exciting initiatives that we have at KEVIN.MURPHY. First our HI-T Texture report and explore a class offering we have launched called TEXTURE.SHAPE.FINISH. Listen to gain knowledge on some consumer behaviours around curl to highly textured hair and identify some key trends in this area. Image credits Photographer: @magnordstrand Hair: @alexanderwoll
THE SOCIAL MINDSET
1:18:28In a digital landscape it’s more important than ever that you don’t treat clients like strangers. As COVID-19 taught us, engage! In this podcast HEAD.MASTER Nathan Gorman, STYLE.MASTER Sarah Lund and Janine Simons COLOR.MASTER discuss all things social. Listen to gain knowledge on creating your social tribe, where to find the right followers, and how to engage the right form of influencers for your personal or salon brand. If algorithms and new social platforms and features confuse you then let us help you cut through the clutter. More than ever, it is about a personal touch to enhance and upgrade the digital experience beyond sales and services. All channels and touchpoints become an opportunity to build audiences and generate success in the chair.