84. Measuring the success of sales enablement with Paul Butterfield

Cory and Madison debate the pros and cons of sales leaderboards and their use in modern selling. 

Throwing a warm body at "enablement" doesn't work anymore. What does work? Check out this episode with one of my favorite people in the enablement world, Monty Fowler. 

What does it take to soar to the top 10% of sales performance, and is it worth the sacrifices involved? Discover Christy Jones's insights as we explore the nuances of achieving elite status in sales. This episode questions the conventional wisdom of relentless ambition, offering a fresh perspective on personal fulfillment and career success. We dive into the importance of honest self-reflection and understanding what truly matters to you, whether it's climbing the corporate ladder or savoring a balanced lifestyle.Even seasoned sales professionals often miss applying their prospecting prowess to their own career paths. Join us as we unravel the art of strategic career moves, highlighting how choosing the right mentor or leader can significantly impact your growth trajectory. Personal anecdotes illustrate the value of intentionality, urging you to channel your sales expertise into crafting a fulfilling career. It's about more than just landing a job; it's about finding the right fit that resonates with your strengths and career aspirations.Team dynamics and accountability play pivotal roles in shaping successful sales organizations. This episode sheds light on the balance between autonomy and accountability for sales managers, emphasizing the importance of empowering leaders to craft their teams. Discover how a structured sales process and market-focused strategies can elevate performance, especially in highly competitive environments. From nurturing raw talent to refining sales training, our conversation offers actionable insights to inspire growth, success, and intentional career development in the world of sales management.

Salespeople can control limited things in their role, and if they focus on these, they'll find success. 

At the crossroads of sales and human resources lies a dynamic potential for strategic partnership that can yield significant benefits for any organization. In a compelling new episode of our podcast, we delve into the multifaceted relationship between these two essential departments, uncovering how the synergy between sales leaders and HR professionals can radically elevate recruiting, training, and culture within sales organizations.Often perceived as opposing forces, sales teams and HR can forge a powerful alliance based on shared objectives. Our expert guest guides us through the practicalities of this partnership, revealing how clear communication about candidate needs can transform the recruiting process. By advocating for their needs, sales managers can empower HR to find the right talent, leading to more successful hires and enhanced team productivity.The episode doesn’t stop there; we also discuss the critical nature of continuous professional development in sales. With the rapidly changing landscape of business, the need for ongoing training is necessary for maintaining competitive advantage. Our conversation touches on effective ways in which HR can support this continuous learning process—not just through onboarding but by fostering a robust mentorship culture. Listeners will gain actionable insights into how mentorship programs can be structured and sustained, thereby nurturing talent from within. As the discussion unfolds, we explore the concept of sales enablement and its integration into the hiring process. The dialogue emphasizes that sales enablement should not merely be a superficial post-hire framework but a foundational ingredient woven throughout the recruitment and onboarding stages. Through a candid examination of both successes and challenges, this episode illustrates that the pathway to a better workplace lies in the strength of bonds across departments. It appeals to both HR practitioners and sales forces who are keen on building more robust connections for long-term success.If you're engaged in sales or HR, or if you're simply looking to enhance your recruiting and talent management strategies, this episode offers a treasure trove of insights that could reshape your approach and drive measurable outcomes.Join us for a deep dive into this essential conversation, and discover how to build a seamless partnership that promotes excellence in hiring and employee growth. Don’t forget to subscribe and leave us a review to share your thoughts!

Cory and Sam jam on 7 interesting sales/recruiting topics. It's a fun and action-packed conversation. 

Analytics are important at every stage of business, but early-on, their importance is often overlooked, and founders + execs might not know about new analytic techniques that were hard-to-impossible in previous years. Janet and Cory go deep into how to think about early-stage sales analytics and highlight that it might not be as hard as you think to get what you both need and want metrics-wise. 

This episode touches on some industry-specific themes in commercial real estate, and also zooms out to look at coaching in general. If you're in the real estate business, there are specific actionable tactics you can implement. If not, it's a fun episode that may open your eyes to different perspectives around sales in a different industry. 

To get to the bottom of the semi-political banter we all see about working from the office or working remotely, I sat down with San Franciso-based commercial real estate expert Kellam Nelson to get his perspective. Tune in for this great episode that may generate some ideas for sales leaders out there. 

Mike and Cory dig into sales demos with a bunch of actionable takeaways in this short episode.