EP410 - Charles Mayfield on hyper niching in a highly saturated market

In this episode of Chasing the Insights, I talk to two-time award-winning author JJ DiGeronimo. JJ talks to us about the power of no as an entrepreneur. Two-time award-winning author JJ DiGeronimo helps women raise their frequencies and empower their future impact through tried-and-tested strategies, mindfulness, and energetic practices. Formerly a leading woman in the tech industry, she now passionately strives to help women gain more seats at more tables by sharing the key findings that have helped her and countless others illuminate a path forward. Featured in publications such as Forbes, The Wall Street Journal, and Thrive Global, DiGeronimo is regularly an invited speaker for events and conferences. Her work includes three books, two podcasts, two global online communities, and in-person experiences.

In this episode of Chasing the Insights, I talk to entrepreneur Hemant Varshney. Hemant talks to us about leveraging different growth strategies. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Hemant is also the founder of DigiCom is a no BS growth marketing agency. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting).

In this episode of Chasing the Insights, I talk to talented author Marylee MacDonald. Marylee talks to us about the process of writing a novel. Marylee MacDonald is an author, writing coach, and caregiver advocate. The first draft of her novel, MONTPELIER TOMORROW, was written on Post-its, old envelopes, and the back of her hand. She was caring for her son-in-law, an athletic young lawyer with ALS (motor neuron disease). In addition to MONTPELIER TOMORROW, MacDonald is the author of SURRENDER, a memoir, BODY LANGUAGE, BONDS OF LOVE AND BLOOD, and THE BIG BOOK OF SMALL PRESSES & INDEPENDENT PUBLISHERS. She's the mother of five children, worked as a restoration carpenter for twenty years, and has won many literary awards for her fiction.

In this episode of Chasing the Insights, I talk to inspirational life coach Jai Bazevski. Jai talks to us about building a morning process for success. Jai transitioned from an I.T career into the health industry after an almost fatal cardiac arrest and rare heart condition that ultimately changed the path of his life. He was the owner of SQ1 Fitness gym in Sydney's west from 2010 to 2021, and he now resides in Northern NSW helping people as an online coach to overcome their limitations and develop a strong mind and healthy body through his mindset & fitness coaching.

In this episode of Chasing the Insights, I talk to SEO legend Gert Mellak. Gert talks to us about how we can approach conversions from Google traffic. Gert Mellak is the founder and CEO of SEOLeverage.com, a software platform that helps make sense of the boring search analytics data, and transforms it into actionable insights. SEOLeverage also assists its users with strategic guidance, an SEO expert support team and weekly QnA calls directly with Gert to make sure a consistent focus on the implementation process leads to higher conversions.

In this episode of Chasing the Insights, I talk to super-talented brand strategist Fabi Paolini. Fabi talks to us about how to attract premium clients by moving away from pain marketing and towards gain marketing. Fabi Paolini is a brand strategist helping coaches and experts attract ready-to-invest, high-quality clients by positioning themselves as premium brands through messaging and magnetic marketing. Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build authority businesses while impacting their audience with her techniques. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world. As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.

In this episode of Chasing the Insights, I talk to Denis Sklyarov and Gary Bogatin from WiFi Map. Denis and Gary talk to us about their journey into Web3. Denis Sklyarov came from humble beginnings in Ukraine, washing cars to co-founding (and COO) Wifi Map in 2012. WiFi Map is a mobile product with 13,000,000 active users worldwide. Since 2014 the application has been downloaded more than 150 million times, and today more than 4,000,000 people a month use the WiFi Map application. In many ways, thanks to the perseverance and desire for the success of the founders themselves. WiFi Map works with America's top telecommunications companies and actively develops VPN and eSim directions for its users. Gary Bogatin started trading in 1999 for Worldco as a proprietary trader with a 1 million dollar account and quickly grew it into a 20 million dollar portfolio. By the end of his tenure there, he was consistently ranked as a top 5 trader in the firm out of 800 traders. From there, he created his own broker-dealer and even negotiated a 150 million dollar line of credit for the firm from GSEC (Goldman Sachs Clearing dept.).

In this episode of Chasing the Insights, I talk to copywriting legend Scott Bywater. Scott talks to us about leveraging AI copywriting software like a pro copywriter. Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers.. He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex. He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.

In this episode of Chasing the Insights, I talk to business selling guru Nate Lind. Nate talks to us about the mistakes entrepreneurs make when it comes to selling their businesses Nate Lind sells companies like Realtors sell homes. He is the author of Maximum Exit and a business broker at Website Closers, the largest marketplace of $1 million to $150 million dollar Internet, Technology and E-commerce businesses. There are 167,000 buyers looking at 103 businesses for sale right now. This year they will sell over 300 companies to their private network.

In this episode of Chasing the Insights, I talk to Silicon Valley Guru Chris G Hornick. Chris talks to us about The Last Book of Leadership - The 24 Elements of Superior Leadership Christopher G. Hornick is the President and CEO of HBSC Strategic Services, an organizational and digital transformation company based in Silicon Valley, California. He has founded three companies and has held multiple executive and board-level positions in New York City and the San Francisco Bay Area. He holds a BA from Rutgers University, and MS in computer science from Stevens Institute of Technology, and an MBA from Columbia Business School. Mr. Hornick splits his time between Silicon Valley and Lake Tahoe. He is an avid skier, sailor, pilot, marathon runner, and triathlete.