353. Stop Launching, Start Licensing: A Smarter Way to Scale Your Business with April Beach

This week on CEO School, we’re celebrating Mother’s Day with one of the most heartfelt, vulnerable, and inspiring episodes yet. Host Suneera Madhani is joined by the most important guest she’s ever had on the show—her mom, Shama Rehmetullah. In this candid conversation, Suneera and her mom talk about everything from growing up during wartime in Bangladesh to immigrating to the U.S. with nothing but a dream. Shama shares how she worked her way up from sweeping floors at 15 to managing a Garrett Popcorn shop in Chicago, how she raised her children with resilience and joy, and how she still shows up with purpose every single day. They also talk about generational patterns, breaking cycles, and the complicated, beautiful journey of being both a mom and a daughter. In this episode, you’ll learn: 🌍 Shama’s journey through war, immigration, and starting over in America 💪 How to raise kids with strong values while chasing your own dreams 🧠 What “mom guilt” really means—and why you don’t have to carry it ❤️ How to build confidence, community, and a life that reflects your purpose ✨ The family mottos and generational wisdom that still guide Suneera today Whether you’re a mother, daughter, or entrepreneur navigating motherhood and ambition, this episode will remind you that you’re not alone—and you absolutely have what it takes. 💬 Your Turn: What’s the best advice your mother ever gave you? Tag @ceoschool and let us know! 📢 Loved this episode? Share it with a friend and leave a review to help more women scale with confidence. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What if your most valuable asset isn’t what you’re selling, but what you’ve already built? In this episode of CEO School, host Suneera Madhani sits down with licensing strategist and lifelong entrepreneur April Beach to unpack the untapped goldmine that lives inside your intellectual property. Live from the Millionaire Founders Club Retreat, April breaks down exactly how to turn your playbooks, processes, trainings, and frameworks into scalable assets through licensing. Whether you’re a coach, consultant, speaker, or service provider, this episode will open your eyes to a business model that builds wealth and freedom without burnout. In this episode, you’ll learn: 📚 The 3 types of licensable content companies are already looking for 💡 Real-life examples of how to license your IP to schools, corporations, and other experts 💸 How much to charge (including what her clients earn on average) 🤝 Who's buying your IP—and how to land licensing deals without doing the selling yourself 📈 How licensing increases the enterprise value of your business and creates legacy impact If you’re sitting on powerful content that’s just collecting dust, this episode is your permission slip to monetize it in a whole new way. 💬 Your Turn: What’s one piece of content you could license this year? Tag @ceoschool and @aprilbeachlicensing on Instagram and let us know! 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help more women scale with confidence. (00:02:13) Monetizing Genius: Licensing for Knowledge Sharing (00:06:28) Licensing Opportunities: Channel, Augmentation, and Training (00:12:26) Thought Leadership Through Tailored Speaking Engagements (00:14:56) Licensing and Certification for Thought Leaders (00:20:28) Strategic IP Licensing for Business Growth (00:23:41) Enhancing Enterprise Value Through Intellectual Property Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever wonder how some women turn their hardest seasons into their greatest growth? In this powerful episode of CEO School, host Suneera Madhani sits down with Dr. Neeta Bhushan—bestselling author, speaker, founder, and host of The Brave Table podcast—to talk about resilience, emotional health, and the art of coming back stronger. Live from the Millionaire Founders Club Retreat, Suneera and Neeta dive deep into grief, reinvention, motherhood, entrepreneurship, and the importance of creating emotional safety in leadership and life. Neeta shares her personal story of profound loss, her journey to emotional healing, and the micro-resets that help high-achieving women reclaim joy every day. In this episode, you’ll learn: 💬 How to expand your capacity to feel—and why it’s the key to resilience 🎯 Small, powerful rituals to reset your nervous system throughout your day 🧠 Why successful women often numb out—and what to do instead 🌟 The real reason you feel exhausted by 8 PM (and how to fix it) ❤️ How to reconnect with yourself after seasons of survival mode If you’ve been feeling stretched thin, craving more connection, or simply need a reminder that your emotions are your superpower, this conversation is for you. 💬 Your Turn: What's one micro-reset you're going to try this week? Tag @ceoschool and @neetabhushan on Instagram and let us know! 📢 Loved this episode? Share it with a friend and leave a review to help more women scale with confidence. (00:03:30) Empowering Entrepreneurs Through Inclusive Networking (00:05:16) Fostering Genuine Connections for Business Growth (00:10:09) Navigating Loss: Transforming Pain into Resilience (00:14:44) "Embracing Vulnerability for Resilience and Joy" (00:19:11) Unhealthy Distractions for Emotional Well-Being (00:26:21) "Self-Compassion and Expressive Coping Strategies" (00:32:16) Vagus Nerve Activation through Laughter Therapy (00:37:08) Powerful Breathing Techniques for Relaxation (00:41:53) Anger Release Technique: Transforming Emotions Playfully (00:49:58) Ayurvedic Healing with Natural Ingredients Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this powerful episode of CEO School, host Suneera Madhani is joined by the incomparable Tiffany Aliche, aka @thebudgetnista. Tiffany opens up about how a financial scam, a job loss during the recession, and $300,000 in debt led her to start her mission: helping women become financially whole. Tiffany shares how she went from a broke preschool teacher to a New York Times bestselling author and founder of the Get Good With Money Library. This conversation covers everything from the emotions of financial shame to building generational wealth—and why women must stop underestimating their power. In this episode, you’ll learn: 💸 The 10-step framework to achieve "financial wholeness" 🚫 The biggest money mistakes women make (and how to avoid them) 📈 How to invest without fear, even during market uncertainty 👩🏽‍💼 Why budgeting alone won’t build wealth (and what to focus on instead) 🤝 The CEO-level move that saved Tiffany from a $250K IRS nightmare This is the money conversation every woman needs to hear. Whether you're scaling your business or sorting your personal budget, you'll walk away empowered and equipped to take control of your financial future. Tiffany's website: https://thebudgetnista.com/ Buy Tiffany's Book! https://getgoodwithmoney.com/ 💬 Your Turn: What’s one step you’re taking toward financial wholeness? Tag @ceoschool and @thebudgetnista on Instagram and let us know! 📢 Loved this episode? Share it with a friend and leave a review to help more women scale with confidence. (00:03:05) From Debt to Empowerment: Tiffany Aliche's Journey (00:09:53) Monetizing Financial Education through Speaking Opportunities (00:11:33) "Comprehensive Financial Blueprint for Personal Wellness" (00:17:05) Financial Empowerment Through Open Conversations (00:21:29) Income Growth: Balancing Lifestyle and Budgeting (00:25:09) Expense Management for Financial Stability (00:34:32) Empowering Financial Security through Earning Discussions (00:39:18) Building Wealth through Confident Investing (00:44:04) Turning Financial Challenges into Opportunities (00:53:46) Self-investment for growth and opportunity success Learn more about your ad choices. Visit podcastchoices.com/adchoices

Five years, 350 episodes, and countless women impacted—this week’s episode of CEO School is a celebration. Host Suneera Madhani reflects on five years of showing up weekly with zero podcasting background, fueled only by passion and purpose. From the early days recording on her laptop to hitting top charts, she shares the real behind-the-scenes of what it’s taken to build the CEO School community. Want to win some CEO School Swag? Leave us a review, dm @ceoschool on Instagram a screenshot, and follow both the @ceoschool and @suneeramadhani Instagrams, and we will pick 10 people to send some swag to! Joined by podcast producer Lily Wiggle, this special AMA (Ask Me Anything) part two is packed with listener-submitted questions that cover everything from motherhood and business sacrifices to Suneera’s most expensive accessory (hint: it’s not a handbag). In this episode, you’ll learn: 🎙️ What it takes to stay consistent for five years—even when you want to quit 💬 Suneera’s biggest mindset shifts from building two companies and a podcast ⚖️ How she balances motherhood, marriage, and ambition without burning out 💎 Her unexpected answer to “what’s the most expensive thing you own?” 🧠 The mantras and advice that keep her grounded, grateful, and growing This episode is both a masterclass in consistency and a heartfelt thank-you to the women who’ve made CEO School what it is today. If you’ve ever felt like giving up or wondered if your work is making a difference—this one’s for you. 💬 Your Turn: What’s your favorite CEO School moment from the past five years? Tag @ceoschool and let us know! 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help more women scale with confidence. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever wonder what it really takes to build a viral brand and stay relevant in today’s fast-moving content world? In this episode, host Suneera Madhani sits down with Aleen Dreksler, Co-Founder and CEO of Betches Media, to talk about launching one of the internet’s most iconic brands, navigating creative burnout, and embracing the cringe in the name of growth. Aleen shares how she and her two best friends turned a scrappy anonymous blog into a media powerhouse, landing a book deal, building a loyal audience, and eventually exiting the company while staying on as CEO. From managing friendship dynamics in business to staying consistent with content creation, Aleen gets real about the highs, lows, and evolution of leading a brand through every season of life. In this episode, you’ll learn: 🧠 How to stay creative in a chaotic world (especially when you’re wearing all the hats) 📱 The smartest way to show up on social right now (spoiler: it’s not too late!) 💬 Aleen’s advice for creating content that actually connects 👯‍♀️ The secret to working with friends without burning bridges 🔥 Why embracing the cringe is your greatest growth strategy If you’re a content creator, entrepreneur, or anyone trying to make an impact online, this episode will fire you up and give you permission to show up—messy, authentic, and all in. 💬 Your Turn: What’s one piece of content you’ve been scared to share? Tag @ceoschool and @aleen on Instagram and let us know! 📢 Loved this episode? Share it with a friend and leave a review to help more women scale with confidence. (00:07:42) Building Successful Business through Intellectual Property (00:09:29) Consistent Branding for Enhanced Audience Engagement (00:15:23) Navigating Co-Founder Dynamics in Business Success (00:19:33) Effective Engagement Strategies for Content Creators (00:22:44) Emotional Connection Through Consistent Brand Voice (00:31:48) Following Aleen's CEO Journey on Substack Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever wish you could sit down with Suneera and ask her anything? In this special episode of CEO School, we’re flipping the script. Podcast producer Lily Wiggle takes the mic to ask Suneera your most pressing questions—completely unfiltered and unprepared. From executive style tips to productivity hacks, managing distractions, and staying motivated when burnout hits, Suneera gets real about what it takes to lead like a CEO while keeping it human. In this episode, you’ll learn: 💼 How to elevate your executive presence without sacrificing authenticity 📅 Suneera’s no-fluff strategy for staying focused through distractions and chaos 🧠 What she’s learning in this season of life and why peace is her new priority 📈 The power of showing up consistently—even when you don’t feel like it 🔥 Why reconnecting with your purpose is the ultimate fuel for staying the course This is the first installment of a brand new series called CEO Behavior—raw, real conversations about what it truly means to lead. If you’ve ever felt like you’re doing it all but still asking, "Is this worth it?"—this one’s for you. 💬 Your Turn: What does CEO Behavior mean to you right now? Tag @ceoschool and let us know! 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help more women scale with confidence. (00:03:14) Executive Presence: The Key to Leadership Success (00:10:03) Overcoming Burnout for Consistent Success (00:14:04) Maintaining Focus and Prioritizing Tasks as CEO (00:18:02) From Eyeliner Sales to Stax Payments (00:25:20) Staying Aligned with Purpose for Impact (00:28:11) Venturing with Purpose: Women Changing the World Learn more about your ad choices. Visit podcastchoices.com/adchoices

Feeling stuck in your career or wondering what’s next in your entrepreneurial journey? Patty Arvielo’s inspiring story is proof that reinvention, resilience, and purpose can lead to incredible success at any stage of life. In this episode, host Suneera Madhani sits down with Patty Arvielo, Co-Founder and CEO of New American Funding, to discuss her journey from an entry-level job at 16 to building one of the largest independent mortgage lenders in the United States. Patty opens up about navigating imposter syndrome, building a business with her husband, and embracing her purpose in her 60s as she focuses on giving back and mentoring other women. In this episode, you’ll learn: 💼 How Patty went from working at 16 to leading a multi-billion dollar mortgage company 🤝 The secret to successfully building a business with your spouse (and staying happily married!) 🌟 How Patty overcame self-doubt and imposter syndrome to own her success 💬 Why embracing "good enough" can be a game-changer for women entrepreneurs 🔥 The powerful mindset shift that fuels Patty’s continued ambition and purpose This episode is your reminder that no matter where you are in your journey, you have the power to write your next chapter. If you’re ready to embrace your ambitions, lean into growth, and build a life filled with purpose, this episode is for you. 💬 Your Turn: What’s one goal you’re setting for this next chapter in your career or business? Tag @ceoschool on Instagram and let us know! Follow Patty on Instagram: @pattyarvielo. 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help us inspire more women to scale with confidence. (00:01:50) Empowering Female Entrepreneurs to Break Barriers (00:07:56) Respecting Individual Skills in Succession Planning (00:09:27) Supporting Individual Aspirations in Family Businesses (00:14:47) Embracing Growth Through Shared Reflections (00:16:45) Overcoming Imposter Syndrome Through Self-Acceptance (00:19:53) Empowering Self-Talk for Overcoming Challenges (00:26:50) Breaking Stereotypes: Women Succeeding in Leadership (00:29:16) Empowering Connections for Women's Success Learn more about your ad choices. Visit podcastchoices.com/adchoices

Feeling like success should feel better than this? After exiting her billion-dollar business, Suneera Madhani faced something unexpected — emptiness. Despite achieving her biggest goals, she realized what was missing: a circle of like-minded women who truly understood her journey. In this episode, Suneera shares how finding her "business besties" transformed her life, reignited her passion, and inspired her to create the Millionaire Founders Club — a powerful sisterhood of ambitious women dedicated to supporting each other in both business and life. In this episode, you’ll learn:  💬 Why success can feel lonely — and how to change it  🌟 How a casual girls' weekend turned into a powerful mastermind  🤝 Why connecting with peers (not just mentors) is essential for growth  💡 How authentic relationships with like-minded women can transform your business  🔥 Why building a support network is the key to thriving as a female entrepreneur This episode is your reminder that success doesn’t have to be lonely — and finding your people can change everything. If you’re ready to unlock your next level of growth and connection, tune in now! Join Millionaire Founders Club! Join Founders Club! 💬 Your Turn: What's one way you’ve found community in your entrepreneurial journey? Tag @ceoschool on Instagram and let us know! 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help us inspire more women to scale with confidence. (00:00:01) Empowering Female Entrepreneurs for Business Success (00:05:37) Balancing Feminine Energy in Entrepreneurship Success (00:10:55) Striking a Balance: Business Success and Wellness (00:16:28) High-Achieving Women Entrepreneurs Building Wealth Together (00:21:27) Millionaire Founders Club: Women Entrepreneurs Network (00:24:06) Exclusive Founders Club Experience with Expert-Led Sessions Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, host Suneera Madhani chats with powerhouse entrepreneur Ailsa Navarro, the inspiring founder of HILI Studios. Starting with just one reformer in her garage during COVID, Ailsa scaled her Pilates empire to eight thriving studios across Central Florida. In this episode, Ailsa shares the mindset shifts, smart strategies, and unwavering commitment that made her rapid growth possible. In this episode, you’ll learn: 💪 How Ailsa turned her garage workouts into an award-winning Pilates empire 🌟 The power of building a strong community and loyal clientele 🙌 Why giving your team the confidence to lead can transform your business 🔥 The mindset shift that helped Ailsa balance motherhood with building a successful business 🚀 The importance of trusting your gut and embracing risk to scale confidently This conversation is your reminder that success is built on grit, consistency, and believing in yourself—even when others doubt you. If you’re ready to unlock your next level of growth, you won’t want to miss this inspiring episode. 💬 Your Turn: What’s one bold move you’re making in your business this year? Tag @ceoschool and @hili.fitness on Instagram and let us know! 📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help us inspire more women to scale with confidence. (00:01:19) Ailsa Navarro's Inspiring Pilates Studio Expansion (00:03:39) From Home Garage to Multiple Locations (00:09:30) Pilates Empowerment: From Injury to Strength (00:15:55) Empowering Mothers Through Pilates Practice (00:24:33) Transforming Lives Through Women Entrepreneurship (00:27:34) Collaborative Partnerships for Community Impact in Business (00:34:32) Power of Supportive Networks in Success (00:36:42) Platform Transition: Importance of Sticking with Success (00:40:51) Embracing Growth Through Perseverance and Determination Learn more about your ad choices. Visit podcastchoices.com/adchoices