Ep 178 How To Approach Your Marketing in the Age of AI: Insights from Jonathan Aufray

In this powerful and deeply moving episode, Rob Greene, a U.S. Navy veteran, shares the life-altering story of how surviving an attempted suicide became the unexpected turning point in his journey toward peace, purpose, and true happiness. We dive into the everyday struggles that so many of us silently face — and Rob opens up about what it really takes to dig deep, heal, and start living with intention. From his experiences abroad to the lessons learned from diverse cultures and communities, Rob brings a raw honesty that’s both grounding and inspiring. If you’re navigating hard times, battling inner demons, or simply searching for something more — this is the episode you need to hear. 🎧Learn more about Rob’s mission at Unfiltered Wisdom.

Aaron Carnes joins the podcast to talk about his mission to reframe the conversation around ska music and his writing career. As a veteran journalist and former ska-punk drummer, Aaron brings firsthand knowledge and critical insight to his book, "In Defense of Ska." We discuss the genre's rich history, its cultural significance, and what it tells us about how we frame music history and some of the politics around it. We also talk about Aaron's new book centered around death and dealing with the inevitability of it. Whether you're a ska fan or a skeptic, this episode will make you rethink what you know.

What if franchise ownership didn’t require six figures up front—or running the business yourself? Kenny Rose, founder and CEO of Franshares.com, is flipping the script on how people invest and build wealth. His platform is making franchise ownership accessible through fractional investing, allowing everyday people to co-own real, cash-flowing businesses—without the traditional barriers. In this episode, Kenny breaks down how Franshares gives aspiring business owners—and even those who couldn’t previously qualify for a franchise—the opportunity to get in the game by partnering with investors. 👉 If you’re a broker or consultant, this could be the breakthrough you’ve been looking for: a path to help strong candidates finally realize their dream of franchise ownership, even if they don’t have the capital or credit to go it alone. It's a win-win-win for franchisors, franchisees, and the advisors working behind the scenes to make it all happen. 🎧 Don’t just listen—share this episode with a candidate who needs to hear it. ➡️ Learn more: franshares.com

What if your old leads were actually your best leads? In this episode, I sit down with Daniel Popple, CFC at Paradigm Franchising, who used Clienttether to close three franchise deals—in under a year. How’d he do it? Spoiler: it wasn’t magic… it was automation, consistency, and a willingness to learn. Here’s what we break down: ✅ How Daniel reengaged cold leads using simple automation—and why consistency made all the difference ✅ Why you don’t need to be a tech wizard to win (just willing to dive in) ✅ Why more consultants are ditching other CRMs for Clienttether—and what makes it the go-to platform for franchise pros If you're a franchise consultant looking for that edge, this episode is your playbook.

How do you build a home service business that doesn't depend on you? In this episode, I'm joined by Frank Dew with Adversity Consultants, an expert in scaling lean home service operations, to explore how solo operators and small teams can grow without burning out. We cover the exact tools and systems that allow you to create the appearance and efficiency of a much larger company, all while freeing up your time as the owner. From smart automation (Clienttether) to mindset shifts, this episode is packed with actionable strategies for anyone looking to scale with efficiency, not chaos. Whether you're still on the truck or already growing a team, Frank shares the roadmap to building a business that thrives without your constant involvement.

Thinking about buying a franchise—but not sure where to start? Franchise consultant Alex Monteiro from RevRatel joins the show to share how he helps franchise candidates navigate the process with confidence. From evaluating franchise models to avoiding costly missteps, Alex offers a candid look at what it really takes to choose the right franchise and build a business that fits your goals and lifestyle.

This short episode is designed to help franchise consultants, franchisors, and even small business owners learn how Clienttether can really help them grow their business. We dive into several distinct elements that factor into your business success and how Clienttether enables them.  To learn more visit: clienttether.com

This six minute "Deep Dive" will help you better understand the rules and regulations around text message compliance for businesses enforced by the US Government. Getting caught in violation could cost your business thousands of dollars, if not more.  If you found this helpful, please share with someone else you could benefit from it.  *Disclaimer: This was recorded in July 2025 and these rules are subject to change.  Click here for more information. 

In this episode, I sit down with Philip Delgado, the founder of Apex Board & Ride Co. and Brian Kuhlman, CFC, to explore how they're reshaping the skate and surf retail experience. Apex isn’t just selling scooters, skateboards, and more—they’re curating high-performance gear for athletes and hobbyists that deserve more. Brian shares the story behind this "first of it's kind" brand, the culture, and how their refining the customer service experience. Buckle up, this an amazing brand and they're just getting started. 

Aprille Noble is a veteran with a passion for helping people live the American Dream of owning their own home. With the "4th of July" Holiday right around the corner, I thought it was fitting to bring Aprille on to share her story and how she is inspiring others to own a home, build wealth, and thrive despite the "doom and gloom" news of economic uncertainty out there.  Aprille shares how she empowers first-time buyers — through education, credit guidance, and transparency in the lending process. She shares tips and real-life success stories to help those achieve what they otherwise may think impossible.  You can reach Aprille through her website: https://aprilletheloanofficer.com/