Business Made Simple with Donald Miller podcast

Marketing Made Simple #9: Give Your Customers a "Happily Ever After"

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Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero!

This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you: 

 

  • How to cast a vision of a climactic scene for your customers 

 

  • How to frame success against failure

 

  • Examples of success language for your website

 

We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a “happily ever after” vision for his client’s marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks.

 

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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

 

Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Altri episodi di "Business Made Simple with Donald Miller"

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    #42: Tim Schurrer—How to Keep Your Team Focused On Your Big Goals

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    Are your employees always busy, but your business still doesn’t seem to move forward? Do you feel like you’re always stuck micromanaging? Without a management and execution system, this is the arena you can expect to play in. But if you want employees who are focused, productive, and happy in their jobs, then today’s conversation is for you! Donald Miller and Tim Schurrer, Vice President of Talent Management and Culture at Business Made Simple, coach you through the simple but effective management and execution framework you need to empower your employees, stay out of the weeds and leave you feeling confident as a leader knowing your team is tracking toward your big goals.   Get access to the upcoming Business Made Simple Live Coaching event: Management & Execution: Master a Simple System to Manage Any Team on Thursday, October 21 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After signing up you’ll also get access to all of our on-demand business courses as well as our other monthly live coaching events. If you know you need to get serious about management and execution but aren't sure where to start, this live coaching event is for you. Go to BusinessMadeSimple.com and register now!   --   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
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    #41: Clate Mask—Not Having a Customer Relationship Management (CRM) System Is Costing You

    33:56

    Creating and nurturing customer relationships is key to growing your business. You must know where they are in their journey to buying your product so you can easily guide them to the sale. But managing it all can be overwhelming and exhausting which is exactly why you need a Customer Relationship Management (CRM) system. Speaking from experience, implementing a CRM system helped grow StoryBrand and Business Made Simple to over $15 million! Today we are joined by Clate Mask who is co-founder and CEO of Keap, a leading CRM platform. Clate will coach you on how to easily integrate a CRM to help manage all of your customer relationships, automate email follow-ups and grow your business.   Want to start growing your business with a CRM? Go to Keap.com/BMS to access a limited offer exclusively available to our Business Made Simple listening community.   --   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
  • Business Made Simple with Donald Miller podcast

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  • Business Made Simple with Donald Miller podcast

    #40: How To Grow Your Business When You Feel Stuck

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    Growing your business can feel like a constant and overwhelming guessing game. That's exactly what this week's guest, Sheri Rowney, owner of Harmonized Brain Center, was facing when she came to us for help. Sheri is a brilliant business owner with a great business model, but like many of you, she's hit a roadblock when it comes to growing and scaling. In this coaching conversation, Don walks Sheri through exactly what she needs to do to grow her business without adding hours to an already packed schedule. If you're feeling like your business has hit a ceiling when it comes to growth potential, you need to listen to this episode! --   See the amazing work Sheri Rowney offers through LENS therapy and how it could help you at HarmonizedBrainCentersTN.com. Do you have an amazing business everyone should know about but are stuck trying to grow it? We can help! Go to BusinessMadeSimple.com/Podcast and share what's been keeping you up at night when it comes to growing your business for the chance be a guest, like Sheri Rowney, on a future episode. If selected, Donald Miller will coach you on air to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today.
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    #39: Cathy Heller—Ditch Your Day Job and Turn Your Passion Into Profit

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    Over 95% of Americans are considering quitting their jobs right now. Are you one of them?   This week, we’re continuing our deep dive into how you can escape feeling redlined at work and follow your true passion instead. We talk with Cathy Heller, host of the Don’t Keep Your Day Job podcast, who coaches you through how to get out of your own way and become delusionally optimistic about paving your own path forward.   --   Join Cathy Heller's Quitter's Club at CathyHeller.com/Quitters, and find out how to ditch your day job, be a quitter and turn your passion into profit.   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
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    #38: Tanya Dalton—Get Unstuck and Find Your Passion in Work (and in Life)

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    Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivity expert and author of the new book On Purpose, and will help you escape the merry-go-round, follow your passion and find your "soulmate client."   --   Order Tanya Dalton's new book, On Purpose, and access exclusive content at TanyaDalton.com/elb.   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
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    #37: Hala Taha—How to Develop an Internship Program to Fill Your Talent Pool

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    Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the Young and Profiting podcast and founder of YAP media, you'll learn how to build an internship program that makes it easy to find and train the talent you need to grow your business.   --   Find out more about Hala's Young and Profiting podcast and YAP Media at YoungAndProfiting.com/Yap-Media.   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
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    #36: Scott Jeffrey Miller—Marketing Strategies That Stand the Test of Time

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    Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They’ll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know!   --   Order Scott Jeffrey Miller's book, Marketing Mess To Brand Success, at MarketingMessBook.com   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
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    #35: Bill Haslam—Leading with Empathy When Your People are Divided

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    Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful Presence, about how to lead, even in the most turbulent times, with an open mind and not by your emotions.   --   Click here to order Bill Haslam's new book, Faithful Presence. You can also find it wherever buy books.    If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!    Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.
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    #34: Erin Meyer—Rewrite the Rules for Growing Your Business

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    Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week’s conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn exactly why following them will help grow your business and attract the talent your business needs to become the next “Netflix” of your market!  --   Order Erin Meyer and Reed Hastings’ book, No Rules Rules: Netflix and the Culture of Reinvention, at NoRulesRules.com.   Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After you sign up you’ll also get access to all of our on-demand business courses as well as our upcoming monthly live coaching events. Discover how to attract, hire and manage top talent at our next live coaching event on Thursday, August 26 by going to BusinessMadeSimple.com!   At Business Made Simple we help you discover what’s wrong with your business and show you how to fix it.
  • Business Made Simple with Donald Miller podcast

    Marketing Made Simple #9: Give Your Customers a "Happily Ever After"

    6:50

    Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you:    How to cast a vision of a climactic scene for your customers    How to frame success against failure   Examples of success language for your website   We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a “happily ever after” vision for his client’s marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

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