What on earth is a brand story? It's important. Why? I'm Jola and for over 30 years I've worked in TV branding and sponsorship, created ad campaigns, video content and corporate films. In each podcast I make a call to a brand storyteller - a business owner, a branding expert, an influencer or a marketing executive - and ask them to share their brand story. What's your brand story, how do you develop it and how do you take charge of it? Now tune in...
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