Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.
Square, Block, and the Impact of Your Product Name
30:56Changing a company or product name in a rebrand is a big decision. That’s because renames are usually seen as a way to cement a changed identity. But what if we told you that names are only as valuable as what we build around them? We’re exploring the concept through the recent Square-to-Block rename, and what to consider when putting a name to your own product. Want to add your own take? Write a note or record a voice memo, and send it to [email protected] to join the conversation. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community. Takeaways: Names are significant, but what you build around them matters more. It’s the burden of brand & positioning to make a name mean something. Big Tech names are trending towards generic words—but does that actually limit creativity for others? Things To Listen For: [1:00] How Meghan & Christian got their own names [2:30] A name change isn’t just about a word; it’s about an evolved identity [2:50] What really matters to a name is the strength of your brand & positioning [3:00] Good names don’t have to make sense, but they should be memorable... [4:00] …and what you do with your name usually matters more than the meaning [5:20] Introducing the Square story through a book, The Innovation Stack [6:20] Why Square chose the new name Block [9:30] An established name should influence how you think about brand & product [10:20] Why there’s no “one way” to name your company [11:00] It’s the burden of brand & positioning to make names mean something [11:15] Revisiting the Mailchimp & Surveymonkey rebrand [14:00] Names don’t always reflect the product—and that’s OK [15:00] Names tend to evolve with how they’ll be used [15:45] When it might be time for a company to consider a rename [17:00] Understanding how names and renames can influence growth [19:00] Are current trends in Big Tech names “land grabs”?
The Future of Social Media is “Anti-Social Media” Products - Part 1
31:22Social media is one of the most popular and well-used kinds of digital products out there—but of course, it’s not without its problems. That’s why we’re talking about a new trend in the social media world, where digital product creators are building alternatives to the Facebooks and Twitters of the world. In these “anti-social media” products, creators are paving the way for a new future and building distinct communities through tech. This episode is part 1 of our two-episode exploration of anti-social media. Listen to part 2 when it releases on Jan. 25. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.
2021’s Shift To Opportunity-Focused Innovation
27:04We saw a LOT happen in product in 2021. After digital products responded to the immediate problems of 2020, this year, we saw them innovate on unexplored opportunities, build communities, and in some cases, just have fun. Today’s episode brings us Meghan & Christian’s observations from the year, and their predictions about how current trends could continue to show up in 2022. Want to add your own take? Write a note or record a voice memo, and send it to [email protected] to join the conversation. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.
Product Goes Public With Justin Bauer, Amplitude Analytics
29:182021 was the year cookies died, and the year the public started paying more attention to how their data was being used online. These movements also introduced new considerations for product leaders who rely on data to make their digital products better and informed by users. Take it from Justin Bauer, senior vice president of product for Amplitude Analytics. Amplitude went public this fall after expanding as the leading data analytics tool for product managers at GoFundMe, Intuit, and others. Justin shares more about Amplitude’s growth path and how it’s helping product managers find “insight to action” opportunities. Listen to Justin’s first appearance on Better Product from 2019. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.
The Rise of Mindfulness Apps with Frank Bach, Lead Product Designer at Headspace
36:36You’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the company’s growth for the last five years. He reflects on how the Headspace brand made mindfulness mainstream, and looks to the horizon for how Headspace will provide users with more support & guidance around mental health.
Establishing Generational Health for Black Families with Tiffany Whitlow, NOWINCLUDED Co-Founder
34:02What do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic problem—one that hopes to build “generational health” for Black families everywhere. As Tiffany explores in this episode, NOWINCLUDED creates real change by serving as a digital community where individuals can share their healthcare stories with industry leaders looking to make more inclusive decisions.
Closing the Gap in Neurological Health Care with Elizabeth Burstein, CEO of Neura Health
32:01When Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of other people with serious neurological conditions, connecting with professionals who could help was a persistent challenge. So she and her partners founded Neura Health, an app that connects patients to neurological health specialists while also empowering them with the education they need to advocate for solutions. In this episode of Better Product, Elizabeth shares Neura’s plan to scale in communities where neurological health solutions are needed most, helping to close a critical gap in access.
Combating the Unspoken Metabolic Health Crisis with David Flinner, Levels Co-Founder
33:32Metabolic health is the foundation of our bodies; it’s what turns the food we eat into the energy we need to live. But despite playing a huge role in our energy levels, athletic performance, and weight loss goals, metabolism remains little explored as a health topic. That’s why David Flinner decided to co-found the glucose monitoring product Levels. With the help of a wearable armband, Levels users get real-time insights on their unique metabolic processes so they can take action. And as David & Christian explore, Levels is using the power of information to help the public see what’s at stake if metabolic health continues to be ignored.
How Aavia Shows ‘Hormones Don’t Discriminate’ with CEO & Co-Founder Aagya Mathur
22:16Aagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hormone health company Aavia as co-founder & CEO. Today Aagya is on a mission to demystify hormone health and birth control. She talks about how Aavia’s brand is working to show that “hormones don’t discriminate.” Like metabolism, hormones affect everyone differently, so they present a unique challenge when creating a product that’s meant to help users maintain balance.
Big Data & 'Enlightenment As A Product' In The Age Of Health Tech
25:44We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time information about their health. Of course, there’s a catch. With more visibility also comes more risk, and product leaders have to consider how their products impact how a person responds to health issues. Christian & Meghan explore these themes and more in our Health Tech series kick-off ahead of episodes featuring the leaders behind innovative health products, including: Aagya Mathur, co-founder & CEO of Aavia, a hormone health brand David Flinner, co-founder of the glucose monitoring app Levels Elizabeth Burstein, CEO & co-founder of the virtual neurology clinic Neura Health that helps users manage chronic headaches and migraines Frank Bach, a lead product designer at the widely popular mindfulness app Headspace