Inspirational Indie Author Interview #199: Joe Walters Shows Indie Authors How to Use Reviews to Reach More Readers

In this episode of the ALLi Self-Publishing Advice Podcast, Anna Featherstone speaks with Phil Marshall, co-founder of Spoken, about the fast-changing world of audiobook production and how authors can now record audiobooks more affordably with AI assistance. They discuss using AI versions of an author's own voice, as well as creating multi-voice audiobooks. Spoken is a newer ALLi partner member whose platform is designed specifically for authors, offering natural-sounding narration through custom-generated voices and licensed voice clones from human narrators. The conversation explores practical ways authors can bring both new titles and backlist books to life in audio without prohibitive costs. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Phil Marshall is a technologist, former surgeon, entrepreneur, and hard science fiction author. He is the founder and CEO of Spoken, an AI-assisted audiobook platform that helps authors create single-, dual-, and multi-voice audiobooks affordably. His debut novel, Taming the Perilous Skies, explores the implications of his original Theory of Persistence, a speculative physics framework linking quantum mechanics, gravity, and time.

My guest this episode is Joe Walters. He's the founder and editor-in-chief of Independent Book Review, a platform devoted entirely to indie and self-published books. He's spent years working in book marketing for small presses. He recently published The Truth About Book Reviews, a practical guide for indie authors on making sense of reviews and using them well. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Joe Walters is the founder of Independent Book Review, a platform celebrating the best in indie books. He has worked on the marketing teams of indie presses including Sunbury Press, Paper Raven Books, and Inkwater Press, and is the author of "The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership". When he's not writing, assigning, or editing reviews in a Pennsylvania Panera Bread, he's playing with his daughters or reading indie books by Kindle light.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway breaks down two major Amazon stories, including a controversial change to Kindle's DRM policy that will allow DRM-free books to be downloaded as EPUB and PDF files, raising fresh concerns about piracy. He also looks at Audible's new partnership with TikTok to surface trending BookTok titles inside the Audible app, and examines Australia's new ban on social media use for under-sixteens and what it could mean for book discovery, especially in YA and New Adult markets. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

"Be more human," we are told, if we want to thrive as indie authors in the age of AI, continue to sell our books, and remain relevant to readers. But what does that mean in practical terms? In this session, based on ALLi's Reach More Readers guidebook, Orna Ross surveys how machine and human intelligences are becoming more integrated. She explores ways to strengthen and augment humanity in book marketing, offers tips on using AI assistance across three marketing models, and explains how to let go of what no longer serves your purpose as a writer and publisher while optimizing what does. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Reach More Readers book can be found on SelfPublishingStore.com About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Join ALLi team members Orna Ross, Sacha Black, Matty Dalrymple, Michael La Ronn, Shanaya Wagh, and Dan Holloway for a replay of their SelfPubCon2025 roundtable, which offers practical guidance on today's self-publishing landscape. The session includes a brief introduction to ALLi and its member services, along with clear, actionable advice on new tools, trends, and strategies to help authors at any stage. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.  

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reflects on the death of Porter Anderson, longtime editor in chief of Publishing Perspectives and a respected, sharp-witted voice in the book world whose influence reached far into both traditional and indie publishing. Dan shares tributes from colleagues and friends before turning to Spotify's year-end audiobook trends, where romantic and "spicy" fantasy continue to dominate and darker genres like dystopia and horror are showing new momentum. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

How do indie creators reach global audiences while staying true to their values? In this second conversation, Anna Featherstone continues her chat with Vee Hendro and Hayley Gordon about distribution, community, and marketing in the world of literary-inspired role-playing games. From Kickstarter to conventions and creative commons licensing, they share smart strategies for connecting stories with players worldwide. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guests Vee Hendro and Hayley Gordon are the award-winning designers and married duo behind Storybrewers Roleplaying, an Australian studio known for emotionally rich, character-driven tabletop role-playing games that explore history, literature, and queer narratives. Their work has earned multiple honors, including two ARPIA Game of the Year awards, Best Tabletop Game at SXSW Sydney, and back-to-back wins at the PAX Aus Indie Showcase. Based on Gadigal land in Sydney's inner west, they live with their dog Holiday and a rotating crew of foster cats. More at linktr.ee/storybrewers.

My guest this episode is Jonathan Posner, an indie author who writes historical action-adventure set in the Tudor period. After years of self-publishing, he used what he learned to build his own imprint, which has grown into a publishing company that guides new authors through the indie process. His goal is to give writers the support he wished he had when he started. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest After a thirty-five-year career in marketing and advertising, Jonathan Posner became a full-time writer and publisher based in Exeter, UK. He has written seven action-adventure novels set in the sixteenth century, along with two collections of short stories and articles, and he teaches the craft of writing through the Writing at the Edge collective. In 2023, he founded Winter & Drew Publishing to guide authors who choose the self-publishing route and want experienced support. When he isn't writing or publishing, he presents two radio programs on Phonic FM: The Thursday Book Club and Lights Up!.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway looks at a new study of American media habits that reveals strong daily audiobook listening—despite slowing growth driven by low uptake among readers over fifty. He also reports on OverDrive's trademark lawsuit against OpenAI over the name Sora, and shares findings from a research paper showing that poetic prompts can bypass AI guardrails far more effectively than standard requests. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode of the Self-Publishing with ALLi podcast, Matty Dalrymple talks with author and ghostwriter Jon McGoran about the craft and business of ghostwriting fiction. They discuss how Jon got started through an agency, the difference between fiction and nonfiction ghostwriting, the challenges of working in someone else's creative world, and how clear contracts and good collaboration can make ghostwriting a steady income stream for authors. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Jon McGoran is the author of eleven novels for adults and young adults, including his latest thriller, The Price of Everything, which Publishers Weekly called "a page-turning thrill ride." His other books include the YA science-fiction thrillers Spliced, Splintered, and Spiked, as well as the science-based thrillers Drift, Deadout, and Dust Up. Jon is also a developmental editor, ghostwriter, and teacher in Drexel University's Creative Writing MFA program, and he lives outside Philadelphia. You can find Jon through his website, Facebook, Goodreads, Bluesky, Instagram, Threads, and LinkedIn.