
7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025
Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.
In this session, you’ll learn:
🚀 Unexpected growth tactics that drive real installs
💸 How to scale without burning ad budgets
📲 The power of paywall experiments & pricing hacks
🤖 The role of AI in modern creative testing
🔁 What’s working right now across top-performing apps
These aren’t your typical growth tips — they’re battle-tested strategies with real results.
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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