Account-Based Marketing podcast

Ep. 54 Redwood Logistics: Turning prospects into clients.

7/8/2023

Account-Based Marketing

0:00

37:12

Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into partners.

Altri episodi di "Account-Based Marketing"

Ep. 78 FM: Rewriting the ABM playbook
16/10/2025
28:30
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
Ep. 77 NetApp: Turning ABM ambition into impact
28/8/2025
24:12
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
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Ep.76 KPMG: The blueprint for high-touch, high-impact ABM
17/7/2025
37:29
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
Ep.75 EY: Scaling ABM for global impact
19/6/2025
35:08
In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.
Ep.74 Autodesk: Reinventing relationships with the power of ABM
15/5/2025
34:52
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
Ep. 73 Hexagon: Elevating ABM with client-centric precision
17/4/2025
30:55
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
Ep.72 Grant Thornton: Driving growth in global markets
20/3/2025
33:21
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
Ep.71 Ascendion: Harnessing marketing's superpower to fuel client-centric growth
19/2/2025
34:16
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growth powerhouse.
Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
27/1/2025
29:27
In this bonus episode, we explore the evolution of ABM, drawing on insights from MomentumABM's Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
Ep.69 PwC: Winner of MomentumABM's 2024 Account-Based Marketer of the Year
16/1/2025
28:22
In our latest episode, we discover how MomentumABM's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.

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