Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps: 00:00 Intro04:01 Ecom Marketing Strategies applied to Consumer Apps11:07 TikTok Shop Affiliate Center  = goldmine for app ideas22:16 Profitable Niches that are Underserved33:26 Influencer Marketing 2.040:58 Capitalize on internet "cults" & movements1) TikTok organic = BIGGEST underpriced distribution channel right now- Cost of creating & distributing content = low- Potential reach for consumer apps = high- Time to leverage this opportunity! 2) E-commerce tactics are invading the app world- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators- Now these tactics are being used for consumer SaaS - Higher margins + better exit multiples = Bigger Opportunity3) Carousels perform better than Short-form video on TikTok?!- Surprising trend: Photo carousels are CRUSHING IT- Easier to create + more scalable than talking head vids- Pro tip: Use Midjourney for quick, eye-catching visuals 4) TikTok Shop Affiliate Center = goldmine for app ideas- Find top performers in any niche- Build apps to help them sell better- Get free marketing from influencersWin-win-win situation! 5) High LTV niches are UNDERSERVED on TikTokThink: Golfers, poker players, niche sportsExample: Golf swing analysis app- 10k downloads / month- $70k revenue / month- Huge potential for more!6) Myth: TikTok users are all young- Reality: Diverse demographics, especially in niche content- Serve content to underserved niches = Underpriced reach7) Rethink influencer marketing for TikTok- Old way: Pay for followers- New way: Hire creators as ACTORS, not for their audience- TikTok algorithm favors good content, not follower count 8) Capitalize on internet "cults" & movementsExamples:- Looksmaxing (YouMax app)- Make money online (Crayo app)1. Find passionate communities without products2. Build the app they need 3. Profit Bonus tip: Product quality is CRUCIALNail your metrics before scaling marketing efforts!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOSEPH ON SOCIALViral App Founders Community: https://whop.com/viral-app-founders/X/Twitter: https://x.com/JosephKChoiLinkedIn: https://www.linkedin.com/in/choi-joseph/

Join us for an engaging conversation with John Coogan, Entrepreneur in Residence at Founders Fund, as we explore a wide range of moonshot ideas from Cybersecurity to moon Colonization to humanoid military robotsEpisode Timestamps: 00:00 Intro01:57 Startup Idea 1: Cybersecurity for AI companies11:37 Startup Idea 2: Moon-focused space startup21:33 Startup Idea 3: Kid-friendly smartphone alternative 36:02 Startup Idea 4: Humanoid military robots 1) Cybersecurity for AI companies • AI models = new high-value digital assets• Estimated $500M to train GPT-4• Potential for theft/espionage• Opportunity: Build Fort Knox-level security for AI weights• Think Chainalysis, but for AI2) Moon-focused space startup • SpaceX focused on Mars, opportunity on the Moon• Easier access, always visible from Earth• Ideas: Moon tourism, mining, asset placement• Leverage SpaceX's falling launch costs• Be the "Varda" or "Planet Labs" of the Moon3) Kid-friendly smartphone alternative • Parents want device control, kids need connectivity• Opportunity: Build ruggedized, fun, limited-feature phone• No addictive apps, basic communication + learning tools• Counter-position against Apple's sleek designs• Target millennial parents via Instagram ads\4)  Humanoid military robots • Combine trends: AI, robotics, defense tech• Controversial but attention-grabbing• Potential uses: Tele-operated missions, security• Ethical concerns, but tech seems inevitable• Opportunity to lead in emerging fieldWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOHN ON SOCIALJohn’s Podcast: https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=7TdH3TuJQWmsTt53e9s7Rg&nd=1&dlsi=ab2bcd252c4847ccX/Twitter: https://x.com/johncooganLinkedIn: https://www.linkedin.com/in/jacoogan/

Join me as I chat with Blake Anderson, Co-Founder of Apex, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. Episode Timestamps: 00:00 Intro02:59  Why build AI Apps04:58 Startup Idea 1: Career AI08:19 Blake's framework for building Viral AI Apps10:38 Finding influencers13:23 Product Development17:25 Startup Idea 2: Journal AI24:01 Paywalls and Payment Strategy29:03 Startup Idea 3: Language AI24:01 How to find more AI app ideas1) Career AI: The all-in-one career advancement tool• Combines resume analysis, career quizzes, & job application tips• Use AI to create a 6-factor rating system for resumes (like Madden ratings)• Design viral hooks: "I'm a senior and it says I should study CS!"Distribution strategy:• Target students on IG, TikTok, LinkedIn• Partner with ed-tech influencers• Split test different hooks across niches2) Journal AI: Your AI-powered second brain• Branded as a journal, functions like an emotional support assistant• Provides productivity insights, relationship analysis, and emotional support• Uses ChatGPT with enhanced memory storageKey insight: People already use ChatGPT as a journal. This makes it official.Naming tip: Consider friendly names like "Juni" or "Journey" instead of "AI"3) Language AI: The Duolingo disruptor• Create a dynamic, AI-powered language learning app• Leverage newest AI voice-to-voice models as they become cheaper• Update content dynamically, unlike Duolingo's static modulesWhy it could work:• Even 1% of Duolingo's market = $100M company• High-intent users willing to pay• Established players move slower than scrappy startups4) Blake's framework for building viral AI apps:1. Iterate on virality from day one2. Split test hooks, influencers, and product features3. Build personal relationships with influencers (don't use marketplaces)4. Design around both functionality AND virality5. Use tools like Superwall for easy paywall testing5) Pricing strategy: Optimize for (users^n * profit per user), where n is greater than 1• This prioritizes growth and market dominance over short-term profits.• Blake's hot take: The "evil" onboarding flow that works1. Get users to input personal info for "customization"2. Hit them with a paywall at the end• It's effective, but Blake admits it feels morally questionable. Use at your own risk.6) Bonus tip: Create burner social media accounts to immerse yourself in your target niche.• Curate your feed around your app's topic to truly understand your audience.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND BLAKE ON SOCIALBlake’s startup: http://apex.inc/X/Twitter: https://x.com/blakeandersonwLinkedIn: https://www.linkedin.com/in/blakeandersonw/

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunitiesEpisode Timestamps: 00:00 Intro01:46 Startup Idea 1: AI-Generated UGC Ads 16:10 Startup Idea 2: AI Infographic Generator 21:14 Startup Idea 3: AI Journaling App 30:10 Startup Idea 4: Novel DTC products 36:39 Startup Idea 5: Creator Business Model 2.044:13 Startup Idea 6: AI Receptionist 1) AI-Generated UGC Ads • Use AI avatars + scripts to create UGC-style ads at scale• Test 100s of variations quickly and cheaply• Use for paid ads AND organic social content• Huge arbitrage opportunity right nowHow to distribute:• Run as Facebook ads to conversion event• Post across multiple burner accounts on TikTok/Reels2) AI Infographic Generator • 9,000 searches/month for "AI infographic generator"• Turn blog posts into visually appealing infographics• Save time and money for businessesDistribution:• SEO - exact match domain already acquired• B2B sales - infographics proven to increase engagement3) AI Journaling App • 8,100 searches/month, trending up fast• Voice recording + transcription + AI insights• Daily habit tracking + ability to query past entriesGrowth strategy:• Partner with journaling YouTubers (200+ videos, affiliate commissions)• TikTok/Instagram influencer sponsorships4) Creator Business Model 2.0 • Short-form content → Lead magnet → Email list → Long-form YouTube• Monetize through ads, sponsorships, and newsletter• Scale to multiple channels/nichesPro tip: Use community to ideate products for your audience5/ AI Receptionist • Huge demand, especially for specific industries (dentists, etc.)• Answers FAQs, schedules appointments, integrates with CRMs• Outperforms human receptionists in many casesTarget market: Local businesses struggling to hire front desk staff6) Novel DTC products • Create daily-use products with novel formats (e.g., toothpaste cubes)• Focus on "clean living" trends• Design for TikTok viralityKey: Make it a consumable for repeat purchases7) AI-powered outbound calls • Use APIs like VAPI for managing calls• Applications: Lead qualification, debt collection, appointment reminders• Massive efficiency gains for businessesTip: Don't reinvent the wheel - find existing categories and remix with AIRemember: Don't try to be too creative. Find validated markets and apply new tech to solve old problems better, faster, cheaper.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coStop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro01:27 Why build Swipe Files04:00 Example 1: Tweets08:40 Example 2: DTC Product 12:10 Example 3: Thumbnails14:47 Example 4: Landing Page18:46 The Anatomy of a Funnel22:22 Example 5: Email Followup 26:13 Example 6: Digital Lead Magnet28:57 Example 7: IRL Lead Magnet30:26 Creating a Got Got Swipe File31:14 Innovating on Pricing31:33 Micro SaaS idea: AI Agent Funnel Scraper 1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.The best way to learn how to sell? Study how YOU got sold.Create a "got got" file - save anything that makes you take action (click, share, buy).2) Use My Mind to easily save & organize inspiration:• Chrome extension for quick saves• Tag system for easy retrieval• Serendipity feature to surface random inspoBeats bookmarking tweets you'll never see again!3) Look for pattern interrupts & scroll-stoppers.Example: Not Fried chicken ice cream Lessons:• Combine unexpected elements• Use high contrast visuals• Mix hot & cold conceptsApply this thinking to your digital products!4) Anatomy of a killer funnel:• Top: Free value (content, lead magnets)• Middle: Nurture (email sequences, surveys)• Bottom: Convert (calls, buy buttons)Key: Top should be ALL about THEM. Only talk about yourself at the bottom.5) IRL to URL: Don't forget offline lead gen!Tiago Forte's "Building a Second Brain" book:• Bonus chapter accessed via URL in book• Segments readers for targeted offersThink: How can you bridge physical & digital worlds?6) Innovation isn't just about product. Consider:• Marketing innovation• Pricing model innovationExample: Sublime app's "pay what you want" modelCould this work for your biz?7) Micro SaaS idea: AI Agent Funnel Scraper Automatically collect & analyze:• Email sequences• Sales funnels• Marketing tacticsBuild a searchable database of winning strategies to remix!8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coStop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JORDAN ON SOCIALX/Twitter: https://x.com/jrdnmixLinkedIn: https://www.linkedin.com/in/jordan-mix1/

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rateEpisode Timestamps: 00:00 Intro03:04  Sales Funnels explained (Websites vs Funnels) 15:53 Ugly funnels convert better!17:52 The magic formula and example 125:28 What businesses should use funnels34:11 Example 1 continued 44:58 Pixeling + retargeting = marketing gold50:15 Example 2: Book Funnel56:27 The MIFGY secret (Most Incredible Free Gift Yet)1) Websites are not FunnelsWebsites = brochuresFunchannels = $$$ machinesMost businesses confuse the two. Don't make that mistake!2) The magic formula:Facebook/YouTube ads → Landing page → Free valuable content → Call bookingThis simple funnel structure has generated MILLIONS for AJ&Smart3) Ugly funnels convert better! Jonathan's "ugliest" funnel:• 4 years old• Looks terrible• Generated $20M+ revenueLesson: Done is better than perfect. Launch fast, iterate later.4) The power of long-form content:1-hour training video → Deeper engagement → More qualified leadsPeople who invest time watching = more likely to buy5) Pixeling + retargeting = marketing goldTrack visitors, show them targeted ads across platforms.Build an inescapable marketing web!6) Email marketing isn't dead, it's EVOLVINGCapture emails → Drip feed value → Segment based on behavior → Targeted offersSmart email funnels = predictable revenue7) Physical products STILL WORK in digital ageFree book funnel = game changerPeople love holding something tangible. Use it to your advantage!8) The MIFGY secret (Most Incredible Free Gift Yet)Stack one-time bonuses on your offer. Create FOMO.Even high-end brands use this. It just WORKS.9) Key takeaway: Funnels aren't sleazy, they're ESSENTIALTop brands like Eight Sleep, AG1, and Whoop all use these tactics.It's not about tricking people. It's about guiding them to solutions they need.10) Want to dive deeper?Read "Expert Secrets" and "DotCom Secrets" by Russell BrunsonStudy Facebook Ad Library to reverse-engineer competitor funnelsWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss  a variety of EdTech startup ideas.  Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytellingEpisode Timestamps: 00:00 Intro01:46  Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls23:53  Networking and Storytelling as Key Skills31:13 Lessons Learned from Mark Zuckerberg36:33 Startup Idea 2: AI-Powered Author Coaching Bots1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween GirlsWhy it's HOT:• Tackles confidence drop in adolescence• Teaches negotiation, self-worth, ideation• Potential to transform female leadershipKey features:• Online curriculum for schools• Real-world challenges with local businesses• Focus on digital marketing, not outdated door-to-door salesMonetization strategy:• Sell to schools (public & private)• Sponsorships from big brands (Nike, anyone?)Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers.2) Startup Idea 2: AI-Powered Author Coaching BotsProblem: People buy self-help books but struggle to apply the lessons long-term.Solution: Daily prompts & coaching from an AI avatar of the author! How it works:• Personalized daily check-ins• Reminders to apply book concepts• Voice & look of the actual authorPotential authors to target:• James Clear (Atomic Habits)• Adam Grant• Brené Brown Business model:• Partner with publishers• Drive book pre-orders (10k = NYT Bestseller!)• Offer exclusive access to early adopters3) Zuckerberg Insight 👀What made young Zuck unique? EXTREME HUMILITY + self-awareness."He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy4) Key takeaway: NETWORK + STORYTELLING = Startup successRemember: It's not just WHO you know, but HOW you pitch your idea! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agencyBoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SARAH ON SOCIALX/Twitter: https://x.com/sarahcudaLinkedIn: https://www.linkedin.com/in/sarahcuda/The Best Book Store: https://bestbookstore.com/

Join me as I chat with John Rush, a serial entrepreneur, as we dive deep into how to build and scale directories. John shares his strategies and frameworks to for how to use AI and SEO to build and scale cash flowing directories.Episode Timestamps: 00:00 Intro01:12  Why directories02:59 How to find directory ideas08:43 Building your directory19:47 Promoting your new directory:23:27  SEO for Directory29:53 Data/Content for Directory 34:25 How to monetize Directory 42:29 What are the multiples for Directory 45:20 How large can a directory became1) Why directories are hot right now:• More content online = higher need for curation• People trust well-curated directories• Less SEO competition than other niches2) How to find directory ideas:• Use Google Keyword Planner• Look for high search volume, low competition keywords• Find available domain names that match or are close to target keywords3) Building your directory:• Use no-code tools (like Unicorn Platform) for speed• Start simple - focus on listing items, not features• Use AI to generate initial content and structure4) Promoting your new directory:• Share on relevant Reddit threads (carefully!)• List your directory in other directories• Engage on social media, especially Twitter• Focus on SEO after initial validation5) SEO strategy for directories:• Start with ~10 high-quality articles• Use tools or AI to generate SEO-optimized content• Focus on internal linking and site structure• Add trending items quickly to capture search traffic6) Monetization strategies:• B2B sponsorships and featured listings• Affiliate links (especially for high-ticket items)• Sell anonymized data or insights• Charge for premium listings or access• Brand sponsorships for established directories7) The power of directories for SaaS:• Easier to win SEO traffic than direct SaaS marketing• Use directories to funnel traffic to your main product• Consider buying relevant directories for instant traffic8) Realistic expectations:• $5K MRR achievable as a side project• Up to $20K MRR with focused effort• Million-dollar potential exists (but rare)9) Why start with directories:• Lower failure rate than SaaS• Faster dopamine hits (traffic, first sale)• Great way to learn digital product developmentPro Tip: Don't fall in love with one idea. Launch multiple directories, see what sticks after 30 days, then double down on winners!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agencyBoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers [BoringMarketing.com](http://boringmarketing.com/)Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOHN ON SOCIALX/Twitter: https://x.com/johnrushxLinkedIn: https://www.linkedin.com/in/johnrushx/John’s directory guide: https://johnrush.me/directory-guide/

Join me as I chat with Anu Atluru, startup builder, angel investor, and writer, as we dive deep into how to build and scale premium dating apps, and Anu shares her thoughts on how to leverage status to position and growth hack your startup. Episode Timestamps: 00:00 Intro01:27  Startup Idea 1: Premium Dating App for Niche Markets20:51 Startup Idea 2: AI Girlfriends/Boyfriends for Niche Demographics 27:23 Startup Idea 3: "Riz-maxing" app30:55 Startup Idea 4: Report cards for life35:15  Pricing strategy shift39:10  Content format discussion1) The League 2.0: Dating app for modern status symbols - Original League app sold for $30M+ to Match Groupa) Charged up to $2,499/month (!) for premium membershipsb) New version could filter by:- YC founders- Follower counts- Who follows youKey insight: Status markers have evolved beyond just education/job2) Why now for League 2.0? - Cheaper than ever to launch dating appsa) More distribution channels to hack growthb) People desperate for new ways to find partnersc) Premium/niche dating apps are HOTExample: Lox Club for Jewish singles crushing it3) Controversial idea alert: AI girlfriends/boyfriends for niche demographics - Huge financial opportunity (but ethically questionable)- Google Trends shows massive spike in interest- Could target specific ethnicities, religions, etc.Opportunity for brave founders, but proceed with caution!4) "Riz-maxing" app: Charisma coach in your pocket - AI listens to your convos & scores social skills- Gives feedback on awkwardness, charisma, etc.- People crave honest social feedbackThink: Looksmaxxing app, but for personality5) Report cards for life: Huge untapped opportunity - We're conditioned to want feedback from school days- Adults still crave knowing how they measure up- Combine with personality tests, IQ tests, etc.People LOVE data about themselves!6) Pricing strategy shift: Death of monthly subscriptions? - One-time payments- Lifetime subscriptions- Annual plans- Pay-what-you-want modelsMonthly feels like a "situationship" - users want commitment or freedom!7) Content creation pro tip: Iterate on format until you find your groove - Don't get stuck on what you "should" do- Experiment with:a) Live vs. asyncb) Solo vs. groupc) Short-form vs. long-formd) Audio vs. videoFind your emotional center & natural aptitude!8) Challenge: Create more novel content formats! Ideas:- Tech/culture Daily Show- Startup Cribs (MTV-style home tours)- Live, unscripted breakdownsPush to extremes - avoid the crowded middle!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ANU ON SOCIALX/Twitter: https://x.com/anuatluruNewsletter: https://www.workingtheorys.com

Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we explore innovative startup ideas, and his frameworks for finding and building startupsTimestamps00:00 Intro01:55 Startup Idea 1: Robot Lawn-mowing Service/Directory17:54 Startup Idea 2: CPAP alternatives for Sleep Apnea26:24 Startup Idea 3: Computer Vision for Small Biz 32:03 Startup Idea 4: Negotiating as a Service 36:48 Startup Idea 5: Sperm Freezing Made Easy 42:50 Startup Idea 6: Community Building as a Service 1) Robot Lawnmower Revolution • Buy robot mowers, geofence yards• Start a mowing company with ZERO labor• ROI beats solar panels (6-12 month payback)• Opportunity: Review site for mowers (affiliate $$$)2) Sleep Apnea Gold Rush • Apple Watch can now diagnose sleep apnea• 80-90% of cases undiagnosed• Opportunities:a) Buy sleep clinicsb) DTC alternatives to CPAPc) App using Apple Watch datad) Financing for CPAP machines• Sleep tech is about to EXPLODE3) Computer Vision for Small Biz • Mount an old iPhone in your store• Get heat maps, customer behavior insights• Identify repeat vs. new customers• Enterprise-level tech now accessible to SMBs4) The Ultimate Negotiator • Most employees HATE negotiating• Idea: Outsourced negotiation for EVERYTHING• Houses, cars, software, office supplies• Take a % of savings5) Sperm Freezing Made Easy • Older fathers = higher risk of complications• Current process is awkward and clinical• Idea: At-home kit, ship back with dry ice• ZERO Google Ads competition (for now)6) Community Building as a Service • EO/YPO Forum model: Monthly deep discussions• Build trust, solve problems, forge friendships• Opportunities beyond just business groups• "Secular church" concept7) Bonus: Undiagnosed Illness Detection • Smartwatches can detect more than sleep apnea• AFib, hypertension, stress/anxiety• Huge market for early, non-invasive detection• The future of healthcare is on your wristWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses =http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ANDREW ON SOCIALX/Twitter: https://x.com/awilkinsonNever Enough: https://www.neverenough.com/Tiny: https://www.tiny.com/