Wellpreneur: Wellness Marketing and Mindset

This is a personal episode about Amanda's business journey from 2011 through today. You may have noticed a lot of changes in the past year, and now I'm ready to share the behind-the-scenes of what's going on!This episode is my personal business journey, where I'll share lessons learned along the way. You might recognize yourself in some of the moments. Long-time listeners will especially enjoy this - the behind-the-scenes of what was happening during some of those years!If you're new to the podcast, and you're specifically looking for wellness business marketing advice, I suggest starting with any of our other 200+ episodes especially about that topic! I recorded this on the day of release, and didn't want to wait for audio editing so I did it myself (eek), so please forgive any lesser quality than usual :)Get updates & experience 5 days to align your life at work here:https://amandacook.me/realignAdvertising Inquiries: https://redcircle.com/brands

“You can’t create a successful group if you’re trying to appeal to everyone. You need to understand who your target and focus are.” Charlie Edge This week on the podcast we are talking all that you wanted to know about Facebook groups. Everybody knows they can be a fantastic marketing tool to attract and nurture the audience, and so many new Wellness entrepreneurs use them, but – is it the same for everyone?If you’re just starting and wondering if the Facebook group is the right thing for your business, stick around! We got 3 key questions you need to answer before starting a group and opening a new chapter for your Wellness business. Take your audience on the journey to know you, like, and trust you!And that’s not all! Here at Wellpreneur, we’re taking a group of new Wellness businesses through our Wellpreneur Marketing Bootcamp program, and you can find all about that in episode links. So, here we go!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29097Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

 “We spend most of our lives swimming upstream, against the current. It’s not meant to be so difficult. Allow yourself to enjoy the moments when you are in the flow!” Gillian McMichaelIn this week’s episode, we have a treat for you! Our guest today is one of the UK’s top coaches – Gillian McMichael, the founder of transformational coaching practice Full Circle Global. Over the past 17 years, Gillian has created programs that helped countless people discover and embrace their purpose.Furthermore, Charlie and Gillian discuss a topic that is a big stumbling block for all new wellness entrepreneurs – Imposter Syndrome. If you are just starting your entrepreneurial journey, this can be a real challenge, as it can feel like other people in your field have more experience or content than you. Fortunately, Gillian gave such great advice for all newcomers on how to manage the ups and downs of running your own business.Tune in, and get your confidence boost!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29086Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

 “Take care of yourself so you can take care of your Family” Amanda CookThis week we’re revisiting one of our most listened to podcast episodes, and discuss one of the hardest target markets to crack: the Moms and their self-care. In this episode, inspired by the former Nail Your Niche challenge, Amanda exposes the threats of targeting new Moms with your Wellness business and gives you some great ideas on how to approach them.Precisely, we’re going to explore why this target market is so hard to reach and the huge cultural influences that may be sabotaging wellness entrepreneur sales. If you are developing your niche in this area, this episode is a must-listen.Tune in and master how to work with Moms, how to help them overcome the struggles with exhaustion, anxiety, poor sleep, weight problems, and stress, by encouraging them to take time for self-care.This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29053Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

“It’s OK if you don’t nail your niche at the first go. Enjoy the journey.” Samantha KellgrenIn today’s episode, Charlie chats with Samantha Kellgren, the founder of Simply Well Coaching and a certified health and mindset coach. Sam is an expert in guiding ambitious women to build healthier habits and live with less stress and more energy. More specifically, she helps Type-A women with high expectations of themselves, slow down and stop the guilt trip so they can enjoy a more relaxing life and find balance, joy and confidence.You’ll learn how to truly bring your authentic self to your business, and understand your target market better than anyone, from an experienced wellpreneur who has had an own market journey with great success. Samantha is sharing her wisdom with us, in the hope to inspire new Wellness entrepreneurs who are trying to find their niche.This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29040Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

 “The Riches are in the Niches” Sue B. ZimmermanThis week on the podcast we are talking – all things Instagram! The popular App has exploded in the last few years for Health & Wellness business. As we all know, IG notifications became an important part of our lives and a key strategic tool in marketing.With us today is the Instagram Expert herself – Sue B. Zimmerman experienced business coach and educator, who helped thousands of people navigate the world of IG. Sue B. is the creator of the most comprehensive online Instagram course – Ready Set Gram. Over the past 8 years, Sue has helped entrepreneurs turn this social network into their most effective marketing platform.If you want to learn how to attract audiences and turn people into clients – you are in the right place! Tune in and level up your Instagram game.This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29035Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

 “Go back to the roots (…) and have more time for things that are important!” Camille FreemanIn this week’s episode, Charlie and her guest Camille discuss something almost out of time – how to market your business, but without Social Media. Sounds impossible? Well, it isn’t!Camille has been in reproductive health since 2003 and has seen massive changes in how we market ourselves in the wellness space. A few years ago she decided to quit social media for her business - and in her life.Find out how she continued her journey by taking it back to the basics of what marketing is. You can grow and thrive even without Social, so – tune in and learn how!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29023Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

“Making health easy and accessible to consumers.” Riley ReesIn today’s episode, Charlie discusses with Riley Rees, the founder of the Sofia Health platform, how wellness entrepreneurs can go about finding clients.More specifically, you’ll hear how Sofia Health helps people overcome their struggles when it comes to finding the right kind wellness solution for them.You'll find out about Riley’s background and how she designed an online & wellness marketplace that connects clients and health coaches. And you will learn who to trust when it comes to your health, how the holistic approach replaces shuffling between doctors, and how the Sofia platform has made health easy and accessible to consumers.BUT THAT'S NOT ALL!For all the listeners of Wellpreneur, there is a gift! Tune in and learn how to get 3 months of Sofia Health for FREE!BUT THAT'S NOT ALL!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29011Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

“We are here now, We are present, and We are living it!“ Amanda CookIn this week’s episode, Amanda shows a glimpse of what ALIGNMENT is, by teaching us to be present, integrated, and on a right track in life and work… With EASE and FLOW!Furthermore, our host shares a personal journey, during which she found a system of 5 strategies that will help you shift into Alignment. More precisely, you’ll find out how: to feel grounded and centered, to create spaces of mindfulness, to connect with the cycle of nature, to hear the nudges from your inner voice, and learn to give meaning to your everyday routines.Last but not least, you can take action right after the show and sign up for a new 5-day guided experience called (RE)ALIGN – it’s FREE to join!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29004Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

If you've got a start-up and want to build a relationship with potential clients while coming up first in search results, you are in the right place! In this week’s episode, Amanda discovers many "how-to’s" on this topic and shares strategies that will make content writing easier.Furthermore, you’ll find out how to play to your strengths and how to save hours and hours throughout the coming months and years by – making a plan. You will also learn how to create an editorial calendar, choose your core content pillars, and decide the frequency you’ll release the content.Are you ready?After the show, you’ll know. And that’s not all! Amanda has a ton of tips on how to make your writing feel more personal! Specifically, what's the quickest way to finish your first draft and how to develop your voice and ease with writing over time. Keep going, and tune in!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=28934Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands