Wedding MBA Podcast 232 - Shannon Underwood

 Ian Ramirez. VenueHelpDesk.com. Insights on improving sales processes for wedding venues, emphasizing personalized approaches and clear follow-up strategies. @venuehelpdesk. Facebook group: Venue Insiders Network. Tickets for the Wedding MBA Conference 2025 (November 11-13) at weddingmba.com using the discount code CLINT for $20 off.

Elizabeth Marberry preseason. ElizabethMarberry.com. Elizabeth, CEO of Wedding Dance Coach, shared her expertise on optimizing Instagram profiles, creating targeted content, and using the platform to build relationships with potential clients and vendors. The Strut It Podcast. DM "Refresh" for her Refresh Guide.

Nikita Thorne, head of strategy at Guides for Brides and Big Day Agency, discussed the shift towards social media search and the role of hashtags in reaching the desired clientele. The conversation also covered the importance of categorizing content on social media platforms and the significance of the bio in social media profiles. @guidesforbrides. GuidesForBrides.co.uk

Shannon Tarrant. VenueHelpDesk.com, @VenueHelpDesk. Shannon and Clint emphasized the need for businesses in the wedding industry to clarify their brand positioning, focus on ideal clients, and provide clear information on their offerings. 

Renee Dalo, ReneeDalo.com, discussed the importance of maintaining confidence and emotional neutrality. She shared her experience of transitioning from being overly sensitive to becoming more emotionally neutral.

Pre-Season with Marc McIntosh, TeamWeddingMarketing.com. Marc emphasized the challenges of lead generation and the need for businesses to focus on improving their chances of engaging with potential clients, highlighting the significance of clear messaging, transparent pricing, and differentiating themselves from competitors.

Clint introduces the new season of the Wedding MBA podcast, featuring interviews with presenters and experts from the upcoming Wedding MBA Conference. He welcomes Terrica, a wedding planning and design firm owner, industry educator, speaker, and coach with 20 years of experience. Terrica emphasizes the importance of understanding one's pricing and the value they bring to their clients, and she explains her approach to vendor referrals, highlighting her ability to connect clients with vendors who fit their style, budget, and needs.

Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition. 

TikTok and IG Reels Without Paid Ads Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting it. Lastly, Nayri emphasized the need to step out of the business to work on it and to hire the right people to help the business grow.

Create Demand For Your Wedding Business Troy Adams, Owner, Carolina DJ Professionals.  Through a combo of messaging, relationships, reviews, and a bit of automation you can make couples chase you versus ghost you. • Boost your close rate to 80% • Build systems that sell • Messaging and automation techniques