Web Masters podcast

Eli Shapira @ Webtrends: The Security Entrepreneur Who Pioneered Web Analytics

16/8/2021
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If you run a website, it probably has Google Analytics installed on it. Why not? After all, it's free. But what if your website is generating millions of dollars worth of sales a day? Would you still be using Google analytics? Probably not. You'd probably want something more robust because even a tiny optimization could generate huge increases in revenue.

Those kinds of companies turn to Webtrends, one of the oldest and most established names in website analytics software. In fact, when Webtrends was originally founded by Eli Shapira in the mid 1990s, the concept of website analytics didn't even exist.

On this episode of Web Masters, you'll hear the story of how Eli launched Webtrends, grew it, and took it public in the span of a few short years. Even more impressive, he did it without taking a penny of venture capital funding, an accomplishment for a tech company that's almost unheard of.

For a complete transcript of the episode, click here.

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