If you run a website, it probably has Google Analytics installed on it. Why not? After all, it's free. But what if your website is generating millions of dollars worth of sales a day? Would you still be using Google analytics? Probably not. You'd probably want something more robust because even a tiny optimization could generate huge increases in revenue.
Those kinds of companies turn to Webtrends, one of the oldest and most established names in website analytics software. In fact, when Webtrends was originally founded by Eli Shapira in the mid 1990s, the concept of website analytics didn't even exist.
On this episode of Web Masters, you'll hear the story of how Eli launched Webtrends, grew it, and took it public in the span of a few short years. Even more impressive, he did it without taking a penny of venture capital funding, an accomplishment for a tech company that's almost unheard of.
For a complete transcript of the episode, click here.
Otros episodios de "Web Masters"
Chris Maguire @ Etsy: The Ice Cream Maker Who Built a Marketplace for Crafters
40:06Even if you’ve never personally bought anything from Etsy, you surely know it’s a marketplace for crafters and homemade goods. The company is so large, it’s basically become synonymous with the industry it supports. If you want something homemade, custom, and unique, you don’t go to Amazon or Walmart. You go to Etsy.com.Considering the enormous success of Etsy as a marketplace for crafters, you might assume it was built by people who were passionate about crafting. At the very least, you’d expect them to have a passing interest. But that’s actually not the case.As Chris Maguire, one of the co-founders of Etsy explains in this episode of Web Masters, he and his team weren't passionate about crafting. However, they were passionate about helping people solve problems using software, and that's exactly what they did. The result was a multi-billion-dollar, publicly traded company that's changed the way people around the world shop for homemade goods.For a complete transcript of the episode, click here.
Genevieve Field @ Nerve.com: The Editor Who Pushed the Boundaries of Online Content
36:26The current Internet is known as a place where anyone can publish anything... for better or for worse. However, in the earliest days of the Web, there were lots of questions about what kind of content would be acceptable, who was responsible for what got posted, and who could regulate speech online. Those questions were answered thanks to publications like Nerve.comLaunched in parallel with the signing of the Communications Decency Act in 1996, Nerve.com was one of the earliest websites to put the new law to the test by publishing thoughtful but explicit content that pushed the boundaries of what could and couldn't be written about on the Web. At its helm and directing the content was Genevieve Field, one of the pioneers of digital editing.On this episode of Web Masters, you'll hear how Genevieve helped grow Nerve from a quirky online publication into a website with a global audience that was changing the tone of Internet content.For a complete transcript of the episode, click here.
Fuzzy Mauldin @ Lycos: The Robot Warrior Who Made Searching the Web Easy
39:36Web search existed before Lycos, but it wasn't very good. Michael Mauldin -- better known as Fuzzy -- helped change that when he released Lycos.Lycos wasn't like any search engine that had come before it. Rather than passively waiting for pages to be submitted, Lycos actively crawled the Web -- like its namesake lycosa spider -- searching for new content it could share with users. Within months of its release, Lycos became one of the most popular search engines on the Internet, and it stayed that way for a few years. During that time, it pioneered many of the things about web search that most of us take for granted today.So what happened? How did Google overtake Lycos to become the dominant search engine? Find out in this episode of Web Masters.For a complete transcript of the episode, click here.
Mark Organ @ Eloqua: The Neuroscientist Who Automated Emails
42:54You may or may not be someone who understands all the specific intricacies of marketing automation, but, no matter who you are, you’re surely someone who’s impacted by it. As the Internet has grown into the foundation of modern society, the marketing automation industry has become one of the biggest and most successful beneficiaries. And one of the companies leading the marketing automation revolution was Eloqua.Eloqua, along with its founder, Mark Organ, helped usher in the age of SaaS business models while supercharging the marketing processes for thousands of companies around the world. It was so successful, in fact, that Oracle acquired it for more than $800 million, and it’s now the backbone of their marketing platform.But Eloqua's success wasn't quick or easy. Mark shares the unique story in this episode of Web Masters.For a complete transcript of the episode, click here.
Gary Kremen @ Match.com: The Elected Official Who Pioneered Online Dating
28:43Yes, you’ve heard of Match.com. And you’re probably vaguely aware that Match.com was the first dating website. You might even know that Match.com is part of Match Group, Inc., which is a publicly traded, NASDAQ-100 company that also owns dating sites like Tinder, OkCupid, Hinge, and PlentyOfFish. But the Match.com you know about isn’t particularly similar to the Match.com Gary Kremen founded in 1993.In fact, the site that became Match.com was actually founded before the World Wide Web even existed. When Gary launched it, he wasn't focused on dating. Instead, Gary recognized that the Web was great for anyone interested in connecting with other people in order to exchange goods and services.That led Gary to start a company called Electric Classifieds, Inc. It was a technology company that built online classifieds software to compete with the classified advertising sections in newspapers. Online dating was, of course, an obvious use case. But Gary took it much farther than most people realize.For a complete transcript of the episode, click here.
Jason Olim @ CDNow: The Miles Davis Fan Who Revolutionized Commerce
28:44Despite Amazon’s immense success, it wasn’t the company that pioneered e-commerce. That honor belongs to an entrepreneur named Jason Olim and his online music store, CDNow.com. CDNow was one of the first -- if not the first -- large, consumer-focused e-commerce companies, eventually reaching a public valuation of over a billion dollars.To give you an idea of just how early CDNow was in the e-commerce space, Jason and his team invented the online shopping cart. It literally didn’t exist before they created the first one.Of course, today, you’ve probably never even heard of CDNow, while you’ve probably ordered a half dozen things from Amazon in the past week. So what happened? Why did the pioneer of e-commerce shutdown, while a company that came later managed to become one of the largest and most successful companies in history? Find out in this episode of Web Masters.For a complete transcript of the episode, click here.
John Battelle @ The Industry Standard: The Journalist Who Created a Magazine About the Internet
36:28The Internet killed magazines. Or, if it didn't kill them, it at least made magazines significantly less culturally relevant. But before it did all that, it managed to inspire the largest magazine ever published: The Industry Standard.Back when the Internet seemed as likely to be a temporary phenomenon as it did an integral part of life, John Battelle launched The Industry Standard to explore the story of the emerging technology and examine how it was going to change the world. It quickly became the most popular publication for people in the Internet industry. If you cared about the Internet, you read it. And, if you wanted to "be someone" on the Internet, you advertised in it.Soon, The Industry Standard would be so full of articles and advertisements that John's team literally didn't have the manpower to include anymore. Then the bubble burst, and... well... you'll have to listen to this episode of Web Masters to find out what happened.For a complete transcript of the episode, click here.
Eli Shapira @ Webtrends: The Security Entrepreneur Who Pioneered Web Analytics
31:36If you run a website, it probably has Google Analytics installed on it. Why not? After all, it's free. But what if your website is generating millions of dollars worth of sales a day? Would you still be using Google analytics? Probably not. You'd probably want something more robust because even a tiny optimization could generate huge increases in revenue.Those kinds of companies turn to Webtrends, one of the oldest and most established names in website analytics software. In fact, when Webtrends was originally founded by Eli Shapira in the mid 1990s, the concept of website analytics didn't even exist.On this episode of Web Masters, you'll hear the story of how Eli launched Webtrends, grew it, and took it public in the span of a few short years. Even more impressive, he did it without taking a penny of venture capital funding, an accomplishment for a tech company that's almost unheard of.For a complete transcript of the episode, click here.
Chris Jaeb @ Broadcast.com: The 'Idea Guy' Behind Mark Cuban's Billion Dollar Success
35:47You’ve surely heard of Mark Cuban. You know he’s the outspoken owner of the NBA’s Dallas Mavericks. You also know he’s on Shark Tank. And you know he’s a billionaire. But do you know how he became a billionaire?The easy answer is, of course, “Internet stuff.” In 1999, he sold his tech startup, Broadcast.com, to Yahoo! for $5.7 billion. But do you know the story behind why that company got started and how it achieved its first major successes?That's what you'll learn about on this episode of Web Masters thanks to a conversation with Chris Jaeb. Chris shares the little known story of how he came up with the initial idea and started the company that would eventually be bought out by Mark Cuban and become Broadcast.com.For a complete transcript of the episode, click here.
Rob Malda @ Slashdot: The CmdrTaco Who Popularized Social News
47:22Before platforms like Facebook and Twitter, learning about current events online across a range of topics, subjects, and industries required visiting lots of different websites. That began to change thanks to platforms like Slashdot.Slashdot was one of the first -- if not the first -- popular social news aggregators. Readers would submit stories they thought were interesting, and then Slashdot’s moderation team -- headed by Slashdot founder Rob Malda -- would select the best ones and display them on the homepage, which was a constantly updating feed of the aggregated stories. Users could then comment on the stories, discuss them, flag them, etc., and that would impact their popularity and how long they’d be featured.Of course, none of that sounds revolutionary. It was basically just a description of Reddit. But, again, there was a time when that concept didn’t exist, and Rob Malda and Slashdot pioneered it. So why are platforms like Reddit and Twitter worth billions of dollars today and Slashdot isn't? That's what you're going to learn about in this episode of Web Masters.For a complete transcript of the episode, click here.