Time on Wing Podcast

Rob Dewar shares his journey in aviation, from his childhood fascination with planes to his career at Bombardier and Airbus. He highlights the importance of curiosity and a passion for learning in pursuing a career in aerospace. Dewar also discusses the challenges and milestones of developing the C-Series (now A220) aircraft, including the development of a full-scale wooden mock-up and the successful first flight. He emphasizes the global nature of the aviation industry and the need for continuous innovation and sustainability in the coming years.

Steve Rimmer shares his journey in the aviation industry, which started with his upbringing and passion for airplanes. He discusses how chance and being in the right place at the right time played a role in his career. Steve talks about his experience working with British Aerospace, Security Pacific Bank, Curtis & Company, and Guggenheim Partners. He emphasizes the importance of having a strong team and expertise in understanding the asset in aviation investing. Steve also discusses the challenges of commoditization in the industry and the need to go beyond spreadsheets to make informed investment decisions. In this conversation, Steve Rimmer discusses the challenges and opportunities in the aircraft leasing industry. He emphasizes the importance of understanding the big picture and the value of personal relationships in the industry. Rimmer also highlights the need for a forward-looking mindset and the ability to adapt to changing dynamics. He discusses the impact of delays in aircraft deliveries and the potential overtrade opportunities for airlines. Rimmer also explores the future of the industry, including the role of engine OEMs, the potential for new aircraft programs, and the importance of managing risk.

Frank O'Hagan shares his journey in the aviation industry, from growing up at an airport to working in aircraft maintenance and transitioning to the banking side of aviation. He discusses his experiences with aircraft, leasing, and the challenges of managing aircraft transitions and inspections. The conversation covers a wide range of topics related to the aviation industry, including the role of technical teams in auditing maintenance facilities, the responsibilities of a head of marketing, challenges and opportunities in the leasing industry, the impact of environmental regulations, and the importance of maintenance skills in the leasing industry. The conversation covers the challenges and complexities of aircraft maintenance and the involvement of lessors in the MRO space. It also delves into the creation of a transportation training center for vision-impaired individuals, as well as the significance of becoming an ISTAT certified appraiser.

Mary Ellen Jones (Mej) has had quite a journey through the aviation industry, from her early career in government relations to her transition into sales and her experiences during the COVID-19 pandemic. She shares insights into the challenges, benefits, and surprises of her career, highlighting the fulfillment she found in various roles and the importance of mentorship and adaptability. The conversation covers Mej's experience in the aviation industry, including her transition to working in Asia Pacific and China, the challenges she faced, the importance of reliable childcare, and the impact of assumptions on career decisions. It also delves into Mej's involvement with JetZero, a company developing a blended wing body airplane, and the challenges and opportunities in the aviation industry. The conversation delves into the evolution of aircraft engines, the impact of engine technology on airframe design, and the challenges and opportunities for engine manufacturers in the aviation industry. It also highlights the importance of women in aviation and the critical need for skilled technicians in the industry.

SummaryEdmond Huot talks with Gueric and Courtney about branding in the airline industry. The conversation explores the importance of understanding the client's personality and decision-making dynamics in creating effective campaigns. It delves into the story of working on the Island Air brand and the involvement of Larry Ellison. The discussion also touches on the significance of liveries in branding and the role of AI in the industry. The guest emphasizes the need to marry new technology with a retro feel and the importance of human creativity and intention in design. The conversation concludes with a focus on the future of aviation and the potential for incorporating nostalgic elements into modern experiences. In this conversation, Edmond Huot discusses the importance of branding in the airline industry and shares his insights on creating memorable and impactful brand experiences. He emphasizes the need for airlines to differentiate themselves and create a unique identity in a crowded market. The conversation also touches on the role of nostalgia in branding and the importance of understanding the customer journey. Edmond shares examples of successful and unsuccessful airline branding efforts and highlights the challenges and opportunities in branding for B2B organizations like aircraft lessors and investors.TakeawaysUnderstanding the client's personality and decision-making dynamics is crucial in creating effective campaigns.Liveries play a significant role in branding and can evoke emotions and create a sense of nostalgia.AI has its place in the industry, but human creativity and intention are still essential for creating meaningful designs.The future of aviation involves incorporating new technology while maintaining a sense of romance and nostalgia.The small details and personal touches in the travel experience can make a significant impact on customer satisfaction. Differentiation is key in the crowded airline industry. Airlines need to create a unique identity and brand experience to stand out.Nostalgia can be a powerful tool in branding, evoking emotions and creating a sense of connection with customers.Understanding the customer journey is crucial in developing effective branding strategies. Airlines need to anticipate objections and address the needs and preferences of their target audience.Branding for B2B organizations like aircraft lessors and investors requires a deep understanding of the industry, the political environment, and the specific needs of the target market.Successful branding involves a combination of art and science, balancing different criteria and creating a brand that resonates with the target audience.Creating a memorable and impactful brand experience requires attention to detail, understanding the customer mindset, and anticipating objections.Airlines should strive to create a brand that is authentic, differentiated, and resonates with their target audience.TitlesThe Role of AI in the IndustryThe Significance of Liveries in Branding The Power of Nostalgia in Airline BrandingThe Art and Science of Successful BrandingSound Bites"Liveries are giant dartboards and everyone has an opinion.""When you buy an island, you need an airline.""Do liveries really matter? And why did Larry Ellison think so?""But... Which was beautiful at first and now it's a dime a dozen, right?""So bringing nostalgia back, what I want to see, I want to go to the airport. Fine, show me the flight number.""United Airlines was the friendship airline."

Brett Snyder shares his journey in the aviation industry, starting from his childhood fascination with airplanes to working in the airline and travel industry. He discusses his experiences at America West, United, and PriceGrabber, as well as the founding of his blog, Cranky Flier, and his travel agency, Cranky Concierge. He also talks about his challenges during the pandemic and how he adapted his business to survive. The conversation covers the evolution of the Cranky Network Weekly and the weekly discussions on airline schedules. They discuss the challenges of forecasting schedules during the COVID-19 pandemic and the unpredictability of airline operations.The conversation then shifts to the trends in the North American airline industry, including consolidation, up-gauging, and the rise of ULCCs. They discuss the current struggles of ULCCs and the need for the business model to adapt. Southwest Airlines and JetBlue are facing challenges in the middle market. Spirit Airlines is facing financial difficulties and struggles with negative perceptions. In this final part of the conversation, Brett Snyder discusses the potential outcomes of Spirit Airlines' bankruptcy and the challenges they may face. He also explores the possibility of new airlines entering the market and the role of credit card partnerships in the industry.

What would it take to break up the duopoly?  A lot of money, strong aftermarket support, and a healthy dose of insanity.Ross Mitchell of MHIRJ joins us on the Time on Wing Podcast to discuss his history in the regional space.  The conversation also touches on the challenges of flying gliders and the transition to powered airplanes. Ross discusses his transition from contracts to marketing at Bombardier and shares insights into the aviation industry during the early 2000s, including campaigns and the factors that influenced airline decisions. The conversation covers various topics related to the aviation industry, including the shortage of maintenance technicians, the future of regional aircraft, and the longevity of the CRJ-700. Ross Mitchell, from Mitsubishi Heavy Industries Regional Jet (MHIRJ), discusses the challenges of recruiting maintenance technicians and the need to promote the career to younger generations. He also mentions that the CRJ-700 and CRJ-900 will continue to be in service for a long time due to their economic performance and lack of a suitable replacement. The conversation highlights the importance of maintaining smaller markets and the impact of aircraft retirements on those communities. We explore the importance of regional aircraft in the aviation industry and the challenges they face. It highlights the misconception that regional aircraft have shorter lifespans compared to larger aircraft and emphasizes their role in connecting passengers to long-haul flights. The discussion also touches on the difficulty of breaking up the narrow-body duopoly and the importance of aftermarket support in the success of new aircraft. The conversation concludes with insights into the business aircraft market and the differences in selling luxury aircraft compared to commercial aircraft.

What if the most efficient way to move air travelers might be on the ground?Seat costs and carbon emissions 90% lower than airborne options, industry-leading seat pitch, 100% available wifi, air-side connections, and the guaranteed lowest cruise altitude... flight level zero.David Sunde of The Landline Company shares how he used his extensive knowledge of airline networks to find the most cost-effective, sustainable way to connect passengers.Takeaways-The aviation industry is complex and fascinating, with various aspects such as revenue management, engineering, and operations.- Understanding the intersection of automation and human intervention is crucial in airline operations.- Working at a startup in the aviation industry provides valuable experience and prepares individuals for starting their own businesses.- The pilot shortage and the importance of the airport experience are significant factors in the transportation industry. Landline is a mobility company focused on providing a cost-effective and convenient alternative to personal car trips to the airport.- They use buses as the mode of transportation and work with airlines like American, Air Canada, Sun Country, and United to offer seamless connections for passengers.- Landline has created unique experiences, such as carrying passengers tarmac to tarmac and providing a non-sterile network.- Their goal is to capture the market of people who currently drive themselves to the airport and offer them a more affordable and efficient option. Landline provides bus-to-air connections in high-traffic corridors, offering certainty and convenience for travelers.- They adjust block times for traffic and take on the risk of buffer time to ensure passengers make their connections.- Landline aims to extend its distribution capability beyond airport codes and consider all transportation options for travelers.- The company prioritizes practical and incremental steps to reduce CO2 emissions and believes multimodal transportation is a key solution.Sound Bites"If you like the business of doing business, there is no business like the airline business.""Until we start interstellar travel, this is the coolest thing.""The complexities of the airline industry and the challenges of getting it right.""These are airline guys running a bus company.""We're not tied to the bus forever. We're a mobility company primarily focused on taking people off the road on the way to the airport.""We're building this network that exists outside the airport to get people off the road.""This is not a rounding error.""The thing that people traveling value more than anything is certainty.""All that buffer time, we basically take on the risk of the buffer time that you would give yourself."

Lawfirm vs. lessor vs. airline - which is a more demanding environment?Priscilla Branco, SVP of Marketing for Macquarie Air Finance, talks through her history in law, airlines, and aircraft lessors.  We also spend time discussing the Latin American market and what makes it so dynamic.Priscilla brings a breadth of knowledge to the Time on Wing podcast and finally gives the Latin American market the attention it deserves.

What does aircraft and engine maintenance have to do with leasing aircraft?  Everything.We have a conversation with Shannon Ackert to talk about the changes coming in the industry with maintenance costs and escalation.  Shannon regales listeners with a master class in the technical side of aircraft financing.