Unlocking Org Success: from Paul Tolchinsky, a founding father of modern org design

In this episode of the Org Design Podcast, Tim Brewer and Damian Bramanis sit down with Adrian Clarke and Dean Bonas from Virgin Media O2 to unpack how they built and scaled an internal Org Design capability from the ground up. From the accidental career paths that led them into OD, to the challenge of designing the joint venture between Virgin Media and O2, Adrian and Dean share powerful insights on solving cross-functional problems, building leadership capacity, and creating a culture of change. They reveal the tools, frameworks, and cheat sheets they rely on, why operating models are more than org charts, and what it takes to prepare an organization for constant transformation and the rise of AI. If you’re a leader facing major transformation, M&A, or simply curious about how to embed org design in your company, this is a masterclass from two people who’ve lived it. Watch on YouTube: https://youtu.be/yHI3cbPyekA The Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly https://www.functionly.com https://www.linkedin.com/company/functionly/ Dean Bonas https://www.linkedin.com/in/deanbonas/ Adrian Clarke https://www.linkedin.com/in/adrianclarke2/

In this episode of the Org Design Podcast, recorded live at the Organization Design Forum’s Festival, hosts Tim Brewer and Amy Springer sit down with Robert Stevens, retired U.S. Navy officer turned federal org design leader. Robert shares how he discovered he’d been practicing org design long before he knew the name, and why true organizational change is about much more than “lines and boxes.” From uncovering hidden leadership gaps, to building communication plans that prevent confusion, to the power of simply listening—Robert provides practical insights drawn from decades of service and transformation work. Whether you’re a first-time leader, a seasoned executive, or simply curious about how to make organizations truly work for people, this conversation is packed with lessons on authenticity, courage, and systems thinking. Robert L. Stevens https://www.linkedin.com/in/robert-stevens-6aa476238/ Functionly https://www.linkedin.com/company/functionly https://www.functionly.com/ Org Design Podcast https://www.linkedin.com/company/orgdesignpodcast https://www.functionly.com/org-design-podcast Organization Design Forum - https://organizationdesignforum.org/

What if org design wasn’t a three-year consulting project but a living, breathing practice? In this episode, Tim Brewer and Amy Springer sit down with Jules Siegel-Hawley, who has shaped job architecture and organizational systems at Doctors Without Borders and beyond. Jules shares how her background in clinical social work and acting led her into “cool HR,” why job architecture is the most high-stakes but foundational part of org design, and why leaders should treat organizational design as an ongoing rhythm rather than a big-bang transformation. From managing the tension of titles, power, and compensation, to exploring the rise of AI-human ecosystems, Jules unpacks the evolving challenges of leadership, transparency, and collaboration. Whether you’re leading a startup or managing a division in a global enterprise, this episode will help you see org design not as a one-off project, but as a practice of constant iteration, clarity, and trust. Jules Siegel-Hawley https://www.linkedin.com/in/jules-siegel-hawley-52210274/ https://www.andesadvisory.co/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/ Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/

In this episode of the Org Design Podcast, host Tim Brewer and guest cohost Rory Mustan sit down with John Deverill—former British Army lieutenant colonel, ex-GE Healthcare leader, and current NHS change-maker. John shares how the disciplines of military leadership translate into organizational agility, what healthcare can learn from the battlefield, and why most organizations evolve by accident rather than intentional design. From rethinking strategy as “what you actually do,” to building coalitions of the willing, to balancing tradition with innovation, John delivers a masterclass on leading through uncertainty. Whether you’re running a hospital, a corporation, or a fast-growing team, this episode will challenge how you think about leadership, strategy, and organizational resilience. John Deverill - https://www.linkedin.com/in/john-deverill-a04a7b1 EODF - https://eodf.eu/ Functionly https://www.linkedin.com/company/functionly https://www.functionly.com/ Org Design Podcast https://www.linkedin.com/company/orgdesignpodcast https://www.functionly.com/org-design-podcast

In this episode of The Org Design Podcast, Damian Bramanis and Amy Springer sit down with Mike Montague, founder of Avenue Nine, to explore how marketing is becoming a microcosm for the future of organizational design. They dive into: - How AI is disrupting entry-level marketing roles while amplifying mid- and senior-level capabilities - The shift from “feed the beast” content creation to message-first, strategy-driven marketing - Why brand voice and positioning remain the unshakable core amidst rapid technological change - How small and medium-sized businesses can leverage AI to compete with—and even outpace—big agencies - The storytelling essentials leaders need to bring teams along during times of rapid transformation Packed with practical insights, this episode reveals how marketing orgs are adapting to AI’s impact, what skills will matter most, and how leaders can design teams that thrive in the new landscape. Watch the episode on YouTube - https://youtu.be/Y6BUUnU4gc0 Org Design Podcast https://www.functionly.com/org-design-podcast https://open.spotify.com/show/0Xw3bbEISDbSDO5WT8O7bu?si=9c96e90e72394e20 https://podcasts.apple.com/us/podcast/org-design-podcast/id1501527726 Functionly https://www.functionly.com/ Avenue9 and Mike Montague https://avenue9.com/ https://www.linkedin.com/company/avenue9ai/ https://www.linkedin.com/in/mikedmontague/

In this episode of the Org Design Podcast, hosts Tim Brewer and Amy Springer engage in a compelling conversation with Rhonda Frith-Lyons, an experienced organizational designer, at the ODF conference in the Twin Cities. Architectural engineer turned organizational problem-solver, Rhonda Frith-Lyons, joins us from the ODF 2024 conference to share her journey into org design and the critical skills leaders need to thrive in a rapidly changing business environment. Rhonda unpacks how the worlds of art, science, and behavioral insight intersect in organizational design, why leaders must resist the urge to “just move boxes,” and how AI is reshaping the way we think about transformation. With decades of experience across supply chain, IT, and global multinationals, she offers practical advice on diagnosing problems, framing the right questions, and leading with intentionality. Rhonda highlights the need for leaders to adopt a holistic view of their organizations, considering how changes in one area affect the entire system.  If you’re a leader navigating growth, change, or disruption, this conversation will help you see your organization as a system—and your role as its architect. Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Sassy Entreprenuership https://www.linkedin.com/company/thesassyentrepreneurllc/ https://www.linkedin.com/in/rhondalfrithlyons/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/

Live from Milan at the European Organization Design Forum (EODF), Tim Brewer and Damian Bramanis sit down with Anissa Oukhiar — EODF Chair, trustee, and host of Brown, Brainy and Beautiful. Anissa shares her unconventional journey into org design, from a multi-disciplinary academic path to finding her place in a collaborative consultancy, and ultimately leading a diverse, values-driven community. She explains why EODF is the “hippies” of the org design world, what makes its conferences so unique, and how the community’s spirit fosters both inclusion and innovation. This conversation dives into: • The power of pulling yourself into leadership roles rather than planning them • Why representation matters without tokenism • Anissa’s top three organizational symptoms that demand design intervention • The “physiotherapist” analogy for explaining org design to anyone — even a 10-year-old • How to get buy-in and navigate ambiguity without losing the human touch Whether you’re an org design veteran or just exploring the field, this episode offers both inspiration and practical wisdom from one of its most vibrant leaders. Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/ European Organisation Design Forum https://eodf.eu/ org design, EODF, Anissa Oukhiar, organizational behavior, collaborative work, community engagement, European Organization Design Forum, podcast, leadership, strategic alignment, organizational change, personal development, mentorship, networking, sustainable practices

In this episode, Amy Springer and Tim Brewer are joined by Josh Epperson, Senior Manager of Organizational Development at Amazon. Josh shares a refreshingly honest, thought-provoking journey from play-based therapy with children to shaping strategy, structure, and systems at one of the world’s largest companies. This conversation explores how org design is evolving in an AI-infused world—why the org chart is no longer enough, how agentic AI changes workforce strategy, and what leaders should be measuring (but often aren’t). Josh reveals practical frameworks like Fit to Purpose and Fit to Deliver, explains why most org design efforts are reactive (and broken), and challenges us to design ourselves out of a job before AI does it for us. Whether you’re an org design pro or a founder navigating scale, this is your blueprint for designing resilient, high-performing organizations. Josh Epperson https://www.linkedin.com/in/joshepperson/ Org Design Podcast https://www.linkedin.com/company/orgdesignpodcast/ https://www.functionly.com/org-design-podcast Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/

In this candid and compelling episode of the Org Design Podcast, recorded live at the Festival of Org Design 2024, hosts Tim Brewer and Damian Bramanis sit down with Haris Ahmed, founder of Pragmatium Consulting Group, to uncover three decades of wisdom in organizational transformation. Haris shares how he stumbled into org design during the Y2K era and evolved into a strategic advisor trusted by mid-market powerhouses and ambitious startups alike. From diagnosing dysfunction to architecting adaptive systems, Haris explains why getting the strategy-structure-capability triangle right is crucial—especially when the market moves faster than your 5-year plan. This episode is packed with practical advice for founders, leaders, and change agents—from identifying cultural silos to unlocking high-performance through clear leadership dynamics. Haris also reveals the surprising power of crucial conversations, the value of external perspectives, and why org design is no longer a luxury—it’s a leadership imperative. Haris Ahmed https://www.linkedin.com/in/harisahmedusa/ https://pragmatiumconsulting.com/ The Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly www.functionly.com https://www.linkedin.com/company/functionly/

What if the real problem in your organization isn’t your people—but your structure? In this episode of the Org Design Podcast, Erika Jacobi, Ph.D., Founder and MD of LC Global Consulting, joins Amy Springer and Damian Bramanis to unpack why structure drives behavior—and how most organizations are solving symptoms, not root causes. Erika shares insights from 20+ years in organizational development, explaining: • Why coaching and training often fail without systemic design • How to spot when your organization’s structure is the real issue • The critical breaking points in company growth—from 2 to 200,000 people • Why adaptability and stability are not opposites in modern orgs • How visionary CEOs can accidentally create chaos (and what to do about it) Packed with clarity, candor, and a systems-thinking lens, Erika invites leaders to move from reactive reorgs to thoughtful, adaptive design—starting with their own thinking. 🎧 Whether you’re a founder at 5 employees or an exec at 50,000—this conversation will reshape how you think about scale, culture, and sustainable growth. Erika Jacobi https://www.linkedin.com/in/erika-jacobi-ph-d-b5261611/ https://www.lc-global.com/ The Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/