20Growth: Inside Lovable's $400M ARR Growth Machine | How Lovable Does Product Launches | How Lovable Hacks Social To Make Posts Go Viral | How Lovable Makes Every Employee a Brand with Elena Verna
Elena Verna is the Head of Growth at Lovable, one of the fastest growing companies in the world having hit $400M in ARR in just 18 months. Prior to Lovable, Elena was Head of Growth at both Dropbox and Miro.
AGENDA:
00:00 – Why "Growth Is Now a Trust Problem" (Not a Marketing Problem)
06:10 – Is SEO Dying Because of AI Search?
07:00 – Did Lovable's Growth Come From the Founder's Personal Brand?
08:30 – Why Every Founder Should Push Employees to Be Marketers?
13:10 – Why Every Employee at Lovable Ships Code (Even Marketing)
21:20 – Why Paid Marketing in Year One Is a "Death Trap"
31:50 – Why Annual Subscriptions Are the Wrong Monetization Model for AI
37:00 – If Elena Had an Unlimited Marketing Budget, What Would She Do?
48:00 – How Lovable Does Product Launches
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