Episode 64: Telling a story that gets you acquired with Parry Headrick

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Three deadly misconceptions about PR:

🚫 PR is about which reporters you know

𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: Everyone has access to the same lists of reporters.

🚫 PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published

𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: There are 7 PR people for each reporter. Volume approach is doomed.

🚫 All you need is a creative storyteller to get you coverage

𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: PR isn’t magic. It can’t fix a weak brand.

And it can’t make reporters write about your company if the story’s weak.

But a PR can take a great story and help:

✔️ Position your brand as a natural choice to your clients
✔️ Shorten sales cycles
✔️ Attract great talent

...and even build a momentum that gets you acquired.

This is the topic I had a pleasure to discuss with Parry Headrick, who spent the last 20 years growing some of the hottest PR agencies across the US.

Tune in to learn:

🧐 What to do if you have an unsexy B2B product in a boring industry
🧐 How to create a compelling story that makes your customer the hero, your competitors irrelevant, and creates urgency to act
🧐 How to uncover the sweet data your company is sitting on and package it up for the press
🧐 How to reach out to FEWER reporters while getting MORE of them to pick up your story
🧐 How to create a minimal viable PR program that doesn't cost you a dime

If you want to know more about PR that works in 2021, you definitely need to check this interview out.

Learn more about PR and Parry at:

Parry on LinkedIn: https://www.linkedin.com/in/parryheadrick
Website: https://cracklepr.com/