A lot of people (although not all!) love working remotely. That means that re-opening workplaces is a minefield in more ways than one - and that means it's an interesting time to be a communicator. From vaccine status, to racism and misogyny, to the ongoing struggle between school hours and work hours, Gini Dietrich is talking about returning to offices (or not!) and how professional communicators are talking about it.
Otros episodios de "The Spin Sucks Podcast with Gini Dietrich"
[Replay] Where Does Your Knowledge Come From?
12:14If you know what you know and what you don't know, you're doing pretty well - but do you ever think about where your knowledge and decisions are coming from, and if that information is inaccurate? That's what this week's replay episode is all about. Next week, Gini Dietrich will be back with a new episode of the Spin Sucks Podcast.
Rethinking and Unlearning
10:34If change is low-risk, we tend to like it - but the higher the risk, the less open to it we are. This is a problem because things are constantly changing and to stay current, we need to keep ourselves open to the process and the outcomes. The answer to this is neuroplasticity - or how to unlearn what you think and what you know. That's what Gini is talking about on this week's episode of the Spin Sucks Podcast.
What Happened in 2021 with Business Podcasts?
10:47This week on the Spin Sucks Podcast, Gini Dietrich is digging into the result of the 2021 State of Business Podcasting Report from One Stone Creative, and what you can take away from it to start (or refine!) your podcast this year. Download a copy of the report at OneStoneCreative.net/Report2021.
[Replay] A PESO Model Primer
17:32To start 2022, we're replaying the popular year-opener from 2021, with a PESO model primer where Gini Dietrich talks about how we can use the PESO model to do more with the skills and talents we have available.
Creating a Culture of Trust
11:42Trust in the media, scientists and the government has taken a nosedive in the last couple of years - and it's one of the most difficult things to quantify. Given how important it is, however, the role of communicators is critical in establishing and maintaining trust within and for organizations. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast
7 Steps to Starting a PR Firm (Or Side Gig)
10:17If you're thinking about starting your on PR company, or going out on your own as a freelancer, then this week's episode of the Spin Sucks Podcast is for you. Gini Dietrich is talking about how to tell if it's a good time to start something new - and how do do it if it is.
[Replay] Tracking Down Elusive Communications Measurements
9:22Enjoy this popular episode from earlier in the year! In the communications industry, we don't have a uniform way to measure what we do, which causes confusion about everything from what we should be measuring in the first place, to what kind of goals and objectives make the most sense to try and measure, and how to communicate it all to teams, leadership and boards. Gini talks about this industry-wide issue and shares some solutions on this week's episode of the Spin Sucks Podcast.
9:44What do you think it means to share something "off the record?" On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about giving information on background, what you can expect when something is off the record, and how to navigate "on background" conversations with journalists.
94% of Communicators think WHAT?
10:16The Muckrack State of PR Measurement Report has recently been released and the results are shocking. 94% of respondants say they measure success and results by the number of stories placed - but that is nowhere close to how you get the full story. Gini Dietrich talks about what you should be looking at instead on this week's episode of the Spin Sucks Podcast.
Don't Stop Blogging!
12:08Gini Dietrich loves content. All kinds of content. But especially blogs. The door is open for absolutely everybody to tell stories in ways that area meaningful for them, and if you invest the time, over time, there are likely to be people paying attention. Today, Gini is talking about the insights found in Andy Crestodina's and the team at Orbit Media's annual Blogger Survey.