The Pain Point Podcast

Season 1 of the Pain Point Podcast is officially coming to an end and we'll be back after the holidays, in a new way. Here's a quick update on what we're working on. Host: Akilan, Product Marketing Associate, and Salestech Evangelist, Zoho CRM.Email: [email protected]: @ZohoCRM @PainPointPitchClick here to listen to previous episodes.

Are memes appropriate for B2B marketing? Memes are a massive part of the digital experience, and hence should definitely be a part of marketing campaigns, and B2B's are no exceptions to it. Tune into this podcast on how meme marketing can be used as a part of B2B marketing.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: [email protected]: @ZohoCRM @PainPointPitchClick here to listen to previous episodes.

People count on winning someone's heart or level up in friends' circle with relatable memes shared publicly or privately. Brands are ready to experiment with risky meme formats for massive engagement rates. Tune in to find out how a few brands aced or failed at the meme game.Host: Cassy, Product Marketing Associate & Salestech Evangelist, Zoho CRMEmail: [email protected]: @zohocrm @PainPointPitchClick here to listen to previous episodes.

The holiday season is here! Marketers tend to blast thousands of holiday-themed emails with silly subject lines to capitalize this season for their business. But, are we able to grab the subscriber’s attention via such emails? Listen to this podcast for the dos and don’ts of holiday email marketing, to help you evade the traps of ineffective holiday emails and thereby getting the desired results.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: [email protected]: @ZohoCRM @PainPointPitchClick here to listen to previous episodes.

This holiday season is going to be different for a myriad of reasons, most notably due to the pandemic. There will be shopping, but not in a traditional way. What has changed? Tune in to find out how to handle holiday sales this season.Host: Akilan S, Product Marketing Associate & Salestech Evangelist, Zoho CRMEmail: [email protected]: @zohocrm @PainPointPitchClick here to listen to previous episodes.

If you have a LinkedIn account be rest assured that you have a rank to your profile based on how much value you add to the platform. As a marketer, building your personal brand and adding on to your Social Selling Index (SSI) can be a boon for business. Find out what these numbers mean, and ways to keep your score high.Need support with LinkedIn? Click here to see how Zoho CRM can help you stay on top of your game.Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: [email protected]: @zohocrm @PainPointPitchClick here to listen to previous episodes.

A marketer’s dream is to come up with cost-effective and high-yielding campaigns and Advocacy marketing is just that. Tune into this episode to know how to capitalize on the positive talks about your brand to drive more sales, brand engagement, and to attract new clients. 

Small talk can be a hit or miss, but it undeniably helps set the stage for better client relationships. In this remote selling era, breaking the ice can be a little difficult. Tune in to learn what's changed and how to do it right.Looking to switch your CRM? Click here and save up to 70% of your budget!Host: Akilan S, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: [email protected]: @zohocrm @PainPointPitchClick here to listen to previous episodes.

Customers are the most critical aspect of any business and social media is the platform used lodge complaints, give compliments and ask questions.  However, when it comes to social media, CRM isn’t always a high priority for many. Tune into this podcast to learn 4 ways to improve your CRM strategy with Social media.Looking to switch your CRM? Click here and save up to 70% of your budget!Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: [email protected]: @zohocrm @PainPointPitchClick here to listen to previous episodes.

Being present on multiple social platforms without understanding them first can cost a brand severely. Consumers are extremely vigilant and treat the social presence of the brand as the actual extension of their overall customer journey. Let's start with the basics and review the traits of 5 of the most popular social platforms to understand how it plays into the context of marketing.Need help managing your social activity? Learn more.Twitter: @ZohoCRM @PainPointPitchHost: Cassy, Product Marketing Associate and SalesTech EvangelistEmail: [email protected] here to listen to previous episodes.