115: Why It's Important to Build a Business That Fits Your Personality & Skills

22/9/2021

The Ops Authority

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15:30

What's wrong with finding a guru, and following their business-in-a-box model?

Today we are talking about why it's important to build a business that fits both your personality and your skills. We are opening up a new series for the next few weeks that will help you to create a vision for the types of business models that are available to you.

Two things you must remember:

No 2 business are the same
Your business will not be the same 6 months from now

The Best Business For You

As a young girl, I was raised by parents who had a brick and mortar business in the advertising specialities sector. When I dreamt of what type of business I may have one day, I literally couldn’t see past a product based brick and mortar business. Of course commerce has changed a ton since then, but I limited myself to that style of making money. My vision followed a model I trusted.

As I went to school, a theme of helping came out, and the careers I had were in nursing, fitness, teaching, and leading teams. I explored these and landed at a fortune 150 company for 15 years, where I did a lot of leading, mentoring, and developing talent. These were roles that complimented my soft skills, and I flourished in this work.

Luckily, I had the opportunity to walk away from that phase and when I did I immediately knew I was going to have my own business.

“I craved the ability to create a legacy for my family as well as flexibility in work hours.”

I flirted with the idea of a brick and mortar business because I knew the power of product models. But when I did deep work and thought about what fueled me in my professional career, it was service and using my soft skills of empathy, leadership, relationships, and development. What better way to leverage these through a service based model?

Then the online world was presented to me.

“I started to look at the entrepreneurial world with much more complexity because it wasn’t just service based or brick and mortar.. there was a land of new options available to me.”

There were also dozens of people willing to take my money to teach me their model, framework, or path to 6 figures.

I have started, grown, and scaled The Ops Authority in complete alignment with who I am, my gifts, what I desire, and the way I work best. I have built my own business which is different from any other person's business. It’s completely mine and this is exactly what I want for you.

This series is about leveraging your personality, soft skills, and your innate way of working, to create a business that compliments you.

Assessments

We love quizzes and assessments because they take a peek into our personality. Think about Myers Briggs, Disc, Enneagram, 16 Personalities, The Hogan Assessment and many more. These results show you more about your psychology and your behavioral tendencies. By knowing these parts of your personality, you can use this as data to help you design your specific business model.

For example, if you’re more of an introvert, I recommend a 1:1 model. Marketing may be an uphill battle because you don’t want to be front and center. With a 1:1 model, you don’t have to have as many sales events and with just a few conversations, you can fill your business up. This model allows you to focus on fewer people and deeply serve. It also means your churn will be less. This is frequently what our Directors of Operations (DOO) choose, especially as they’re settling into business ownership. This is called a retainer model.

Something else that can help you become clear is the Kolbe index. This is different because it has nothing to do with personality but everything to do with action. The Kolbe looks specifically at your conative mind, which is the “doing” part of your brain. We’re going to dive deeper into the Kolbe system next week, but for starters it looks at 4 modes: fact finding, follow through, quick start, and implementation.

“Personality may change, and will change over time but conation doesn’t.”

If you’re a “quick start” on the Kolbe index, you probably have more vision and volume of ideas than others. It might be best to build a business with a supportive team to help you carry out those ideas. You also might leverage a funnel or have multiple offers, because you like complexity.

If you combine the two examples I’ve given you, an introvert and a quick start (looking at personality and natural action) this individual could create a business that will leverage paid and organic traffic to get the right prospects into a funnel to have a sales call, rather than someone who speaks on stages to build connection. See how that works?

“I’m on fire to help our community build a business that aligns to them and their values but at the same time leveraging the vast tools available to us rather than copying someone else’s model.”

For now you can learn a little bit more about the four business models available to service providers by taking our quiz at the theopsauthority.com/quiz.

“The right business model will bring you faster success, less stress, and more ease and confidence.”