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20:33
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
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