The Just Bakecause Podcast

Welcome to the finale of season 1! We are ending this season with an amazing interview featuring Melody Lorenzo from Sweet Condesa Pastries. Listen to hear how she quit her job to go full time with her baking - 2 weeks before the COVID shutdown!

We all know this year 2020 has challenged us to reevaluate how we market our bakery. We can’t do as many in person events nowadays and depending on where you live, there may be restrictions on where and how you can sell. So I’m going to go into 3 tips of what you can do now to still get your name out there and attract local customers.

Our bio is super important - it’s one of the first things people will see when they stumble upon our Instagram, and it helps them determine whether they want to follow us or not and most importantly, whether they want to BUY from us or not. We’re allowed 150 characters, which means we have to be very intentional with every word we use. In this episode, I’m giving you three common mistakes I see bakers make when it comes to their IG bios.

If you’ve ever felt lost on what to share on social media and you think to yourself, “What the heck do I post or write about?!” This episode is for you. I created something I call the "B.A.K.E.R. Recipe".  This recipe gives you a guideline of different types of content you can create.

If you've spent hours working on your Instagram and you're still not getting the amount of orders you want and you're not attracting the right type of clients, this episode is going to go into 3 common reasons why this happens!

In this episode, I interview Charlotte Walter from Charlotte Truffles! She is an award winning chocolatier, known for her unique flavors that represent various cultures. Bring out your pen and paper because you’re going to want to take notes during this interview.  We talk about what it means to monetize every action, the importance of mindset and asking the right questions, how you can use your story to create a lasting impression and brand, and so much more.

How do you get REPEAT clients and not just one-time customers? Today's episode dives deep into 3 ways you can create a loyal fanbase.

Ever wondered what it's like to run a successful home bakery AND also juggle mom life?! You're going to love today's episode with my guest: Ashley Wong from Ashley Wong Sweets.

This episode is all about my favorite social media platform: Instagram, and 5 categories you should be focusing on when starting an account.

Learn all about the 3 common cake mistakes bakers make, why they happen, and how you can avoid them.