The Fast Traack by Traackr

This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy."You'll hear from Christen Nino De Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani Ali (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag.The panelists share eye-opening insights on the current state of creator compensation, the lack of standards in pay, and the ripple effects of opaque pricing on trust and professionalism in the industry. Together, they explore actionable solutions for creators, agencies, and brands.During the conversation, you’ll learn:Why pay transparency is critical to equity and sustainability in influencer marketingWhat creators, brands, and agencies can do to establish industry standardsHow brands can avoid common pitfalls like payment delays and creator exploitationWays to build stronger creator-brand relationships through trust and communicationKeep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

Virality lasts a second, friendships last a lifetime. Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal. During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures, and her long-time creator partners, Jazmine Robinson and Loren Lott, discuss the strategies brands and creators can use for crafting audience-driven content that truly resonates with your audience. During the conversation, Chantal, Jazmine and Loren also share:Actionable advice for “making it” in the creator industry while staying true to yourselfThe ingredients to making “sticky” content that keeps your audience coming back for moreHow to avoid creative burnout and maintain your creative sparkKeep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

Do brands need to buy creators’ love? While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, discuss the importance of authentic connection when it comes to brand and creator relationships. Do brands need to buy creators's love? Do you think you could actually earn loyalty by sending a creator a free Birkin?While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and impactful.During the conversation, Bella and Thuy also share:Their twists and turns in navigating the creator economy What “authenticity” really means in a buzzword-filled worldTheir predictions for the future of the industry Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are beneficial to both brands and creators – diving into the authenticity it brings to brand content and the trust it builds with creators’ audiences. During the conversation, Ava and Michelle also share:Their journey to breaking into the creator economy (and how they built their relationship!) How brands and creators can use trends to enhance their strategy (and what not to do!)How brand and creator partnerships have evolved to accommodate consumer’s behavior (and how it will continue to change!) “We’ve come a long way in how we partner with creators. At the beginning, we were looking at partnerships on a launch-by-launch basis – inevitably leading to one-off sponsorships. Now, we moved to a model of investing in our creator relationships and creating long-term contracts with our ambassadors. This has given our brand more longevity and made our content more authentic, relatable and fun!” - Michelle Kwak, Director of Integrated Communications at LANEIGE US“Consumers can sniff out paid partnerships instantly, so I want to build excitement for a brand as organically as possible. I’ve found that the best way to achieve this is by being a true ambassador of the brand, where I am talking about them all the time. By regularly mentioning and working with a brand, I not only become more familiar with their products but my audience feels they can trust my recommendation. Longer-term partnerships allow me to authentically talk about brands I love so much, while truly connecting with my audience.” - Ava Lee, @glowwithava and Founder of byAVAKeep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

Not all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. During the conversation, Iris and Betina also shareTheir journey of breaking into the creator economyThe biggest myths for both marketers and creators How AI will start to play a major role in creators' jobsInterested in attending one of Traackr's IMPACT events? Sign up for IMPACT London on Sept 10th here: https://www.traackr.com/2024-influencer-marketing-impact-event-londonSign up for IMPACT LA on Oct 1st here: https://www.traackr.com/2024-influencer-marketing-impact-event-laKeep up to date with all of Traackr's events here: https://www.traackr.com/traackr-eventsKeep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” During the conversation, you’ll learn How brands can effectively and authentically bring brand purpose into their marketing strategyHow to work with creators to amplify your key messageHow to measure the success of your social initiatives and brand growthKeep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear how the skills that Roberta picked up during her influencer marketing career have set her up to keep UGG and its Classic Boot iconic.During the conversation, Roberta also sharesWhy all marketers should embody a chameleonHow to set attainable goals for your influencer programHer favorite metric for measuring influencer marketing success across different marketsWhy she’s excited for the next generation - Gen AlphaKeep up with Roberta by connecting with her on LinkedIn.Know another Rockstar in influencer marketing? Let's get them on the show!Email us at [email protected]. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helped her overcome big challenges — like pivoting strategies during the pandemic and convincing her CMO that Derm's dancing on TikTok would actually work.During the conversation, Elena also sharesThe biggest myths in influencer marketing The importance of trusting your creativity The power of building influencer relationships (and why you shouldn’t underestimate it!)The significance of ownable momentsThe number one way to convince your executive team that your influencer program is worth it Keep up with Elena by connecting with her on LinkedIn & Instagram. Know another Rockstar in influencer marketing? Let's get them on the show! Email us at [email protected]. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following,The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what that means moving forward.The correlation between eCommerce and influencer marketing (hint: has to do with creators!)How to scale without breaking the magic of the brand Tell us what you thought of this episode by emailing us at [email protected]. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.    During the conversation, Tomei sharesHow word-of-mouth marketing is at the core of the business The value of using core values in every aspect of the business How to effectively use TikTok to drive business goalsThe future of selling beauty productsTell us what you thought of this episode by emailing us at [email protected]. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedInTikTokHave a question for us? Email [email protected].