The Elevated Coach Podcast

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:You can still make $10,000 by the end of the year if you start today.I want you for a moment to get out of your heart into your head and see your business as a set of numbers.This is the only number that you can control.You be human, you go a little bit deeper, you send something personal with something real and some real depth in your message.The first principle of marketing is to enter the conversation going on in your client's mind.Marketing is about relevancy and recency.You instead want to be a painkiller where you solve a hair on fire problem, a burning desire.Sales is a transfer of conviction.Think of your campaign as a series of dominoes where every domino, aka bit of content or email, has a specific job to do.The conversion happens on the how.Sound bites:"You instead want to be a painkiller""Sales is a transfer of conviction.""The conversion happens on the how."Time stamps:00:00 The case for selling in November, December, and January03:32 Why personal outreach stands out from automated messages04:01 Work through your warmest leads first05:40 Choose a timely angle from what clients already care about07:04 Four campaign concepts, including the Table for Three09:32 Pick the format: workshop, sprint, challenge, call, or one-to-one11:42 Design for desire, belief, trust, and tension13:08 The eight parts of the Offer Octagon15:05 Build a campaign from invitation to countdown17:02 The four-step recap and the speaker’s own year-end plan

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Your business will shrink or expand to the size of your courage.Success. Try more times than you fail.Business comes down to solving problems for a profit.No client, no coaching client has ever been created outside of a conversation.Stay in the game long enough and you can't help but succeed.Have delusion that the vision is inevitable but the humility to take the next smallest single step.When you understand your unique advantage, your unfair advantage.You cannot do this alone.If you can't hold tension, you'll forever collapse.Make the offer, even though you know your offer could be better.Sound bites:"No conversations, no business.""Celebrate the smallest of wins.""Business is about holding tension."Time stamps:00:00 The six differences Joel sees in successful coaches01:34 Why courage and action beat waiting for perfect timing03:04 The Five Cs: simplify the work of building a coaching business05:32 Patience and compassion keep you in the game06:59 Bold belief, humility, and a startup that raised £1 million09:52 Find your unfair advantage and build around it12:17 Why coaches need a community, not a lone-wolf approach14:43 Hold tension and act while things still feel uncomfortable16:17 Joel recaps the six principles and points to his playlist

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:“Consistency is a necessity to build trust.”“You can't compete with someone having fun because someone who's having fun stays in the game.”“When you find your why you will turn pro with content.”“This is about actually capturing.”“One piece of content will become five to ten.”“What they do have is leverage.”“This is about being known for a transformation that you can help others with.”Sound bites:"Macro mundane, micro magic.""This is about actually capturing.""What they do have is leverage."Time stamps:00:00 A content system for coaches seeking freedom04:26 Make content meaningful by connecting it to your why06:51 Enjoyment as the engine of consistency08:02 Balancing the artist and the entrepreneur10:37 An offline-first workflow amplified with AI11:44 Inside the 21-day content creation sprint12:43 Week one: capture ideas from your real work14:10 Week two: cascade one piece into many15:37 Week three: build content campaigns around offers16:07 The sprint details and why community matters

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Ideas will get you attention, insights will build trust and implementation will get you paid.The way to do is think from the offer to the long form to the short form.Clarity reveals itself in momentum. The only way to get to clarity is through creation.I stay purely analog.I don't need notes, I don't need a script because I've embodied this.So that's how I create using AI.Short form content is great for awareness. Long form content is great for trust and depth and making money.This isn't about creating anything new. This is actually about digging into what you've already embodied.we need to start from our own ideas.So even if the individual bits of content are really good and get lots of likes and engagement and shift beliefs, if you knock over that domino, there's no alignment.Sound bites:"lots of likes, you don't get paid.""I'll map out my ideas.""This is the spark."Time stamps:00:00 Why Instagram’s long-form shift matters to coaches03:02 Connect short form, long form, and DMs05:36 Ideas earn attention; implementation earns revenue06:34 Why relying on AI can weaken original thinking09:17 Build content from a transformation you’ve embodied10:23 Map offers and ideas on an A3 pad11:20 The Spark, Shape, Soul AI workflow13:14 Add human presence to repurposed content13:43 Start long form with YouTube or another platform14:42 Create your way to clarity

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:You don't rise to the level of money that you want to make, you fall to the level of your identity.Building my identity has made me way more money than the latest content funnel or strategy.money is a mirror.the first step is always in building your capacityYou need to use your conscious mind to reprogram your subconscious mind.I visualize the future that I want to create.I used that frustration as a sign of what to lean into.Inspiration, I find, is like a whisper at the start, it's like pulling a thread.This isn't about doing nothing. This is about acting in harmony with your natural essenceyour identity is the asset and your income is the return that that asset produces.Sound bites:"money is a mirror.""I thought I was being productive""There's a word in Taoism that's wu-wei"Time stamps:00:00 Why income follows identity01:38 The $1 million asset analogy02:36 Money as a mirror of habits and pressure04:22 What a $100K launch revealed about capacity06:06 Aligning conscious goals and subconscious habits08:06 Using visualization to rehearse the future09:34 Spirit, nature, and allowing10:27 Turning triggers into clues about potential11:55 Motivation, inspiration, and wu-wei13:23 The body-mind-spirit model for income growth

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:most content advice online is made by full-time content creators who have clear calendars and no actual clients to serveYour delivery becomes your marketing.I bake in macro mundane and micro magic to my businessI always want to think analog firstThe real work is in creating the YouTube, or it could be a workshop.AI does the grunt work of taking that transcriptyour content coaching transcripts are an absolute gold mine for your contentunderneath a strong emotion is a deeply held beliefgreat content is about shifting beliefsyou'll have a complete content ecosystem to work from an offer and also from inspirationSound bites:"bingers and believers are buyers""macro mundane, micro-magic""AI does the grunt work"Time stamps:00:00 The content system behind $440,000 in coaching revenue01:34 Why inspiration-only content can fail to create clients03:00 Balance structure and creativity with “macro mundane, micro magic”04:12 Make delivery the foundation of your marketing05:08 Plan campaign weeks around conversion events and offers06:03 Start analog, then build a six-email domino sequence08:36 Repurpose emails into social content with the Content Cascade09:37 Create an infinite loop between short-form and long-form content11:02 Mine ideas from coaching calls, your calendar, nature, and meditation12:00 What the 21-day Unmissable content sprint includes

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Beliefs and stories inherited from childhood that shape your business mindsetThe importance of permission and approval in entrepreneurial lifeAligning your business with your natural archetype for growthBalancing short-term income needs with long-term asset buildingCreating a business environment that fosters joy and fulfillmentThe impact of environment and environment on work energyThe difference between content creation and leadership in marketingLiving a life and building a business that enhances each otherThe importance of embodiment and conviction in content and leadershipPractical strategies for making work more enjoyable and aligned with personal valuesSound bites:"Build a business so fun you don't need a vacation""The more fun I have, the more money I make""Your results mirror back your internal beliefs"Time stamps:00:00 Introduction: Building a Business You Love01:10 The Power of Fun in Business Success02:04 From Failure to Fulfillment: Lessons Learned03:01 Reevaluating Success and Fulfillment03:56 Changing Your Movie: Beliefs and Perception04:54 Auditing Your Beliefs and Results05:22 The Role of Permission and Approval06:13 Building a Business That Feels Like Play07:10 Aligning Business with Your Archetype09:15 Balancing Short-Term and Long-Term Goals14:56 Creating a Joyful Work Environment17:22 Content Creation vs. Leadership19:19 Living from Embodiment and Conviction22:10 Building a Business That Enhances Your Life

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Focus on fixing the biggest bottleneck first to unlock growthSet specific, meaningful goals that change your decisionsUse the factory line analogy to understand business functionsPrioritize solutions based on impact, cost, and effortSchedule dedicated time for your long-term projectsSound bites:"A terrible goal is I want to create maximum impact.""Your goal must change how you behave today.""Work on the right things in the right order."Time stamps: 00:00 Introduction to fixing your business bottleneck01:04 The core functions every service business relies on02:02 Setting a clear, impactful goal03:56 Choosing the one goal that matters most05:23 Understanding your business metrics and bottleneck09:15 Focusing on the highest impact solution14:40 Scheduling your next right thing and holding tension17:28 The process of continuous improvement and trust

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Start with one-to-one coaching to master client creation and delivery.Validate your core offer before expanding to group or community.Build your offer suite in the sequence of core, group, community, and low-ticket offers.Use the offer octagon to enhance perceived reward and reduce perceived risk.Leverage conversion events and mini magnets for scalable marketing.Focus on clarity, promise, and proof to increase offer conversions.Avoid rushing into group or community offers without validation.Sound bites:"Increase perceived reward, decrease perceived risk""Your promise must be clear and specific""Start with validation, then scale logically"Time stamps:00:00 Introduction: Building a Scalable Coaching Business00:35 Host shares personal journey and initial offer strategies01:30 Lessons learned from early coaching experiments02:25 The importance of sequencing offers correctly03:23 Mistakes made in 2021 and how to avoid them04:20 Returning to basics and validating offers07:44 Creating a successful group coaching program08:41 Building community and recurring revenue streams12:57 The current scalable offer model and product pyramid14:25 Starting with mastery in one-to-one coaching18:42 Designing highly converting offers with the offer octagon22:29 Summary: Launch sequence and leverage strategies

Here are 3 ways we can help you:1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:The law of detachment and its role in salesWhy coaching too much can hinder salesGetting to the deeper why of clientsLeading the conversation without pushingHandling objections and hesitation effectivelyThe importance of creating awareness over solving problemsTiming of the offer and client-led closingHow to challenge and support client decisionsSound bites:"Awareness is value, not just solving problems.""Ask permission to go deeper into their true why.""Challenge the yes, support the no."Time stamps:00:00 Introduction to effective sales calls01:57 The mistake of attachment to the sale03:50 Creating awareness through mirroring06:11 The importance of asking permission to go deeper08:10 Leading at the right point in the conversation09:07 Handing over control to the client10:00 Handling yes and hesitation with care11:58 Supporting genuine decision-making12:57 The power of creating conditions for right clients13:54 Practical support and next steps