The Delivery Prophets

Alex Vasilkin is the co-founder and CEO of Cartwheel, the delivery orchestration platform used by brands including Portillo's and P.F. Chang's. After a Los Angeles restaurant where dine-in flopped but delivery boomed, Alex built the dispatch software he couldn't find – and is now bringing it to the UK. He explains how hybrid delivery works, why partnerships drive his growth, and why efficiency is everything in a low-margin industry.In this episode, we discuss:From a failed LA restaurant to delivery softwareHow hybrid delivery blends in-house drivers and courier networksWhy partnerships beat a big sales teamDelivery's two big challenges: cost and customer experienceEurope's WhatsApp-dispatched delivery market through American eyesAI, autonomous vehicles and the push for efficiencyLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

Bharti Radix is the founder of BloomsYard, a café bar concept she built from scratch during COVID-19, now spanning 8 sites. Drawing on her background as a finance executive at Jamie Oliver Restaurants, BrewDog, and beyond, Bharti shares how financial fluency shaped her lean, organic approach to growth – and why delivery, for all its promise, still has something to prove to her business.In this episode, we discuss:How a finance career became the unexpected foundation for a hospitality businessWhy passion is the real driver behind surviving the hard times in hospitalityThe challenges small, independent café brands face on delivery platformsCorporate catering as an unplanned but thriving revenue streamBuilding inclusive communities around physical hospitality spacesLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

What if the entire delivery revolution came down to one person who just wanted a decent meal brought to his door? That is essentially what happened. Will Shu, co-founder of Deliveroo, unpacks how delivery really began, why logistics is "shockingly complex," what the three sides of a delivery marketplace actually demand, and where drones, AI and dynamic pricing are taking the industry next.In this episode, we discuss:Building Deliveroo from a personal need into a global delivery platformBalancing consumers, merchants and riders in a complex three-sided marketplaceUsing data, machine learning and dynamic pricing to optimise delivery logisticsTrusting founder instinct while using data to make better decisionsHow AI, drones and changing consumer expectations could shape delivery’s futureLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

What happens when ChatGPT becomes your food ordering platform? The answer might transform how restaurants connect with customers forever.In this week's minisode, Peter catches up with Bites founder Bala Subramaniam on their breakthrough as the first AI native food marketplace integrated into ChatGPT. Discover how restaurants are bypassing traditional delivery apps to offer conversational ordering that keeps control of margins and customer data in-house.Links mentioned in this episode:Bala Subramaniam on LinkedInBitesLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

Sunny Chhina is the CEO and co-founder of The Fat Pizza, a rapidly expanding franchise operation opening one store per week across the UK. Starting in his family's Perfect Pizza business at age 12, Sunny has built a tech-forward delivery empire that combines traditional hospitality values with cutting-edge AI and automation. As chairman of the Pizza and Pasta Association, he shares insights on scaling through franchising, the future of delivery, and how family businesses can embrace innovation while maintaining their core essence.In this episode, we discuss:Growing from family pizza shop roots to tech-forward franchise empireUsing AI and automation to optimise delivery operations and menu personalisation  Franchising vs equity models and maintaining control while scaling rapidlyThe critical importance of volume and own-driver fleets in delivery successBalancing traditional hospitality values with modern technology innovationLinks mentioned in this episode:Sunny Chhina on LinkedInFat Pizza Like the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

In this episode of Delivery Prophets: Tech Smart, JP Then, founder of Slerp, joins us to reveal how restaurants are quietly taking back control – one direct order at a time. From inventing the sourdough doughnut at Crosstown to building tech that lets even small operators access delivery networks once reserved for the giants, JP shows how ‘unbundling’ from the marketplaces is reshaping the game for everyone, not just the big brands.In this episode, we discuss:Unbundling delivery platforms and expanding restaurant optionsRise of direct ordering channels and customer data ownershipTechnical and operational challenges of delivery integrationDelivery’s shift from resistance to an essential revenue streamIncreasing role of AI and digital efficiency in operationsFuture trends: innovation in transport and ongoing digital growthLinks mentioned in this episode:Connect with JP on LinkedInSlerpLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

In our second episode of Delivery Prophets: Tech Smart, we’re joined by Bala Subramaniam is the Founder of Bites, the AI-first restaurant marketplace built for POS providers and restaurants to reach diners directly across AI search.Drawing on his experience at Instacart and Amazon, Bala exposes how aggregator apps took control during the chaos of COVID, driving up costs for both restaurants and families. But change is on the horizon – Bala reveals how AI, decentralisation, and empowered POS systems could give restaurants back their customers and their profits.In this episode, we discuss:Post-pandemic power shifting from restaurants to aggregatorsHow delivery tech is rapidly evolving and reshaping restaurant operationsCurrent app models remain costly, inefficient and outdatedAI poised to democratise ordering and streamline deliveryDecentralised, POS-connected networks replacing traditional aggregatorsLinks mentioned in this episode:Bala Subramaniam on LinkedInBitesLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

Jeremy Hibbert-Garibaldi is the founder and CEO of Collectiv Food, a company focused on decarbonisation and automating supply chains for restaurants. Together, we explore the meaning of “value” in delivery – whether through the convenience offered to consumers or the efficiency streamlined for restaurants – and the profound differences between food delivery platforms and wholesale distributors.In this episode, we discuss:Redefining value in food delivery servicesComparing restaurant delivery vs wholesale distribution modelsConvenience as a key driver for operators and consumersTechnology and automation reshaping food supply chainsSustainability and decarbonisation in delivery logisticsLinks mentioned in this episode:Jeremy Hibbert-Garibaldi on LinkedInCollectiv FoodLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

In this minisode of The Delivery Prophets, Peter Backman chats with Charles Brafman, founder of &Dine – the fast-growing marketplace redefining how London’s businesses eat. From office lunches to high-end events, &Dine is connecting companies with independent food vendors, giving street-food chefs and small operators a powerful new route to scale.Charles lifts the lid on what makes the UK catering market so different from the US, how indie food brands can thrive in the B2B space, and why the next big opportunity might just be corporate dining.Tune into the full episode here: https://open.spotify.com/episode/3C7MbCYxHm1ap5JI8jMzic

Welcome to the first ever Delivery Prophets: Tech Smart, brought to you by TheDelivery.World in partnership with S4D.In this conversation, host Peter Backman sits down with Benjamin Kool, CEO and founder of S4D, to examine the fast-changing world of food delivery technology. Together, they explore the pressures and opportunities facing restaurants as the global delivery market continues to surge, from navigating first-party versus third-party logistics to leveraging data as a driver of growth and competitive edge.Benjamin shares how S4D was founded to give restaurants back control of the customer journey, and why seamless omnichannel experiences are critical to staying ahead. If you’re looking to understand where food delivery tech is headed, and how to position your business for what’s next, this episode is for you.In this episode, we discuss:Shifting from third-party to first-party deliveryOmnichannel delivery’s hidden challenges and real payoffsWhy the right tech partners unlock operational innovationAI in restaurants: early adoption, lasting impactWhy delivery markets aren’t the same everywhereProfitability vs. control: the delivery model trade-offLinks mentioned in this episode:S4DConnect with Benjamin Kool on LinkedInRestaurant & Takeaway Expo/ Hospitality Tech ExpoAttend Benjamin Kool’s Talk @ Restaurant & Takeaway Expo / Hospitality Tech Expo 2025Like the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews