In today's interview, we speak with Daniela Klein, content marketing manager at Trusted Shops, a German-based company offering trust-building services to online shops and their customers throughout Europe.
Learn how Trusted Shops use content marketing to foster trust among their audience by educating online shoppers around online shopping security.
Tune in as Kyler Canastra chats with Daniela about the different roles she’s had in content marketing so far, the importance of being flexible, and more about her role at Trusted Shops.
Otros episodios de "The Content Mix Podcast"
High-quality content and SEO go hand in hand | Nermeen Habashy
34:14“Learning has no age. Don’t be afraid of learning from someone older or younger than you are.” For Egypt-native Nermeen Habashy, learning and keeping up with the latest business and marketing developments is part of her daily routine. As the head of content quality and SEO at B.TECH, the largest retailer in Egypt, she’s in charge of leading two teams, both of which focus on creating high-quality content based on their customer and where they are in their buying journey with the brand. Tune in to our latest episode on The Content Mix podcast, as Nermeen chats with Kyler about the importance of high-quality content for SEO and what it’s like to target different markets in the Middle East─plus a great list of resources for learning about SEO!
Connecting with technical decision-makers through marketing content | Stuart Cording
42:38As a kid, UK-native Stuart Cording was always crazy about electronics and programming. So much so that every year he’d read the 650-page catalog by Maplin Electronics (sadly closed now) and practically memorize all the components by heart. This passion led Stuart to dedicate his career to technical marketing in the electronics industry, working for large semiconductor vendors such as Texas Instruments (formerly National Semiconductor). Today, Stuart helps his clients through his own consulting company Stuart Cording, and he’s also a freelance tech journalist who writes regularly for Elektor Magazine and has his own show on LinkedIn #throughthecableroll. Tune in to our interview with Stuart and Kyler Canastra to learn more about his career as a tech marketing consultant, plus a great list of book recommendations!
The journey of a multilingual marketing director | Vittoria Gambirasi
37:18This week’s guest on the podcast, Vittoria Gambirasi, has traveled extensively around Europe and worked in various roles from export manager to marketing director (plus a few in between). She also speaks five languages, holds an EMBA and even owns a luxury resort in Croatia (@WeLoveRovinj)! Tune in as Vittoria chats with Kyler Canastra about her career path, including over 12 years at Nestle, and how she landed her former role as the marketing director at IMD Business School, based in Switzerland.
Creating disruptive content for brands that challenge the status quo | Rory McEntee
41:47“Being safe with your content and not taking risks is probably the worst thing you can do.” Today’s guest on the podcast is all about taking risks and creating disruptive content for brands looking to challenge the status quo. London-based Rory McEntee is the brand and marketing director at Gymbox—a fitness company offering London’s most unique exercise classes. Tune in as Rory chats with Kyler about Gymbox’s content marketing philosophy and why they create content that aims to entertain rather than convert sales. Listen to the full episode for more insights on creating disruptive but not offensive content, where Rory gets his inspiration from and his take on the importance of taking risks in your career.
Content marketing is a marathon, not a sprint | Adriana Carles | Visual Meta
49:15“You have to make content that is digestible for people, even if it's hard and unique data.” This week’s episode on the podcast dives deep into the world of content marketing with Adriana Carles, head of content and social media at Visual Meta. Among the main takeaways that we got from the interview is the importance of respecting the content marketing process and creating content that’s truly relevant. Tune in for the full conversation as Adriana chats with Kyler Canastra about her perspective on content marketing, how she manages a creative team, adapting to living and working in different countries and where she finds her inspiration, among other insightful topics.
Be courageous with your creativity | Hayley Collingswood | Ventur
36:50Today’s guest on the podcast is all about being courageous, taking risks and letting her passion drive her career. With a background in design and having worked on both the creative agency and client-side of marketing, Hayley Collingswood brings her passion for branding to every project she works on. Tune in as Hayley chats with Kyler Canastra about her extensive marketing experience along with her current role at travel management company Ventur, taking risks in marketing and the importance of stepping away from work.
Fostering trust among online shoppers | Daniela Klein
37:15In today's interview, we speak with Daniela Klein, content marketing manager at Trusted Shops, a German-based company offering trust-building services to online shops and their customers throughout Europe. Learn how Trusted Shops use content marketing to foster trust among their audience by educating online shoppers around online shopping security. Tune in as Kyler Canastra chats with Daniela about the different roles she’s had in content marketing so far, the importance of being flexible, and more about her role at Trusted Shops.
Diversifying your education and experience to be a better marketer | Gastón Tourn
49:03“Don't study marketing, study anything that you're passionate about and then bring that passion to marketing.” Today’s guest on the podcast, Gastón Tourn, is a huge believer in formal education, but only in things that you’re passionate about. With a degree in communications, an MBA in marketing and a master’s degree in creative writing (and another in software engineering in the works), Gastón is no stranger to diversifying his education. In this interview, Gastón chats with Kyler Canastra about his diverse educational and professional background, and how it’s helped him in his marketing career where he is currently the CMO at Appear Here, a global marketplace for retail space.
Building Dubai's leading fitness chain | Ant Martland | GymNation
40:44“Drop perfection. Just keep it simple and get on with it.” For Ant Martland, co-founder and marketing director of Dubai’s leading fitness chain GymNation, this message underpins a lot of what he’s done throughout his successful career. It’s also one of his top pieces of advice—don’t overcomplicate things. Check out the full conversation with Ant and Kyler Canastra to hear all of his great insights into the world of sports marketing and why giving back to the community is so important.