The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

In this episode, I share when and how to fire a team member from your group practice. I walk you through the differences between letting go of employees and independent contractors, what to say during a termination conversation, and how to communicate the change to your team. I know firing someone is never easy, but I'm here to help you navigate it with confidence!Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[03:00] Why keeping the wrong team members can hurt your therapy practice.[05:41] Termination requirements for employees and contractors.[13:00] When to involve your accountant or lawyer.[15:25] How to prepare for a termination meeting.[17:31] What to say when firing a team member.[23:58] How to communicate a termination to your team.Links From The Episode:Want the Firing Guide? DM me @nicole.mccancemethod on Instagram with just one word “Firing” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/Gusto Payroll Coupon Code: https://gusto.com/?referral_token=amanda73445462&utm_source=inappMentioned in this episode:Ready to make smarter, data-driven decisions and grow your practice in 2027? Join me for my FREE Info Session: Build Your 2027 Million Dollar Growth Plan! → https://mccancemethod.com/million-dollar-metrics-masterclass-info-session/

In this episode, I share how to conduct effective 90-day team check-ins that improve communication, boost team performance, and help you retain your best therapists. I'll walk you through how to structure these conversations, give feedback without creating defensiveness, and track progress so you can build a stronger, happier team!Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:10] Why 90-day team check-ins matter.[04:19] How to structure and track team check-ins.[06:11] How to reduce defensiveness and build trust.[09:48] Using KPIs to set clear expectations.[12:46] How to give effective feedback.[14:48] When to coach versus let someone go.Mentioned in this episode:Ready to make smarter, data-driven decisions and grow your practice in 2027? Join me for my FREE Info Session: Build Your 2027 Million Dollar Growth Plan! → https://mccancemethod.com/million-dollar-metrics-masterclass-info-session/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/In this episode, I share how to handle team performance issues in your group practice without immediately blaming yourself or your team. We’ll talk about how to spot whether it’s a people, leadership, or systems problem, plus simple ways to improve communication, give feedback, and build a team that makes your life easier!Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[05:19] How one difficult team member can impact your practice culture.[06:58] Is it a people, leadership, or systems problem?[08:28] Improving team performance through better systems and training.[10:36] Why clear communication makes you a better leader.[14:42] The importance of giving consistent, timely feedback.[17:08] How to give feedback with curiosity instead of blame.Links From The Episode:Kolbe - https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1Listen to Episode #49: 2 Must-Have HiringTools You Need to Grow (Part 2) - https://mccancemethod.com/episode-49/Loom: https://www.loom.comMentioned in this episode:Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/siPW-_kQA0s In this episode, I share the 4 key metrics every group practice owner should be tracking to identify where they're losing potential clients. I'll walk you through the benchmarks for each metric and how to fix the growth leaks in your practice so you can stop wasting money on marketing and start scaling smarter!Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[08:00] The 4 key metrics that predict practice growth.[14:20] How to identify where you're losing potential clients.[19:25] How to improve your consult call show rate.[23:50] How to increase your consult call conversions.[30:10] The benchmarks every practice owner should track.[34:41] Why fixing one growth leak at a time matters.Links From The Episode:Build Your 2027 Million Dollar Growth Plan with me in Florida → https://mccancemethod.com/product/2027-annual-planning-weekend/Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MOWant the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/Mentioned in this episode:Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/In this episode, I sit down with Kristie Plantinga, founder of Place Digital, to talk about why your online reputation matters more than ever for growing a therapy practice. We dive into reviews, PR, SEO, AI search, and how becoming known as the go-to expert in your community can help Google—and potential clients—trust your practice.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:14] What online reputation means for therapists[04:20] How reviews and peer endorsements affect Google visibility[07:23] Why AI search matters for therapy practices[11:47] How PR strengthens your online reputation[14:11] How media exposure can boost SEO[17:19] Why founder-led marketing builds authorityLinks From The Episode:More about Kristie:Kristie Plantinga is the founder of Place Digital, a boutique marketing agency for group practices. She is also the cohost of What Your Therapist Thinks, a top-ranked mental health podcast, and Practice Marketing Insider, a podcast dedicated to exposing outdated or overblown marketing advice for therapists.Want to Connect with Kristie?Learn more about Kristie Plantinga and Place Digital:https://placedigital.com/Join the waitlist for Kristie’s book:https://www.therapieseo.com/bookLinkedIn: https://linkedin.com/in/kristieplantingaInstagram: @kristie_placedigitalMentioned in this episode:Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ In this episode, I break down how email marketing can help you nurture leads, stay top of mind, and turn more website visitors into therapy clients. I also show you how ClinicMonk™ takes the tech and overwhelm off your plate with a done-for-you lead magnet, opt-in page, and automated email nurture sequences.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:10] Follow-ups vs. email marketing[04:12] Why email marketing has a strong ROI[07:28] How lead magnets build trust[10:10] ClinicMonk™’s done-for-you email setup[13:50] How lead nurture automation works[17:06] Nurturing new and past clientsLinks From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Mentioned in this episode:Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=s_PINvadfwkIn this live coaching episode, I sit down with group practice owner Robin Naglieri to talk about scaling without becoming the bottleneck in your business. We dive into hiring and leadership systems, delegating admin tasks, improving team communication, and making your website more visible in AI search so you can grow your caseload more consistently.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[03:06] Hiring the right therapists for long-term growth.[07:03] Using 90-day check-ins to improve retention.[09:36] Delegating admin tasks and building better systems.[15:17] Streamlining team communication with Google Chat.[19:06] Fixing your website before increasing marketing.[21:17] Improving your website for AI search.Links From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/Listen to Episode #174: Why Every Therapy Practice Needs a CRM in 2026 → https://mccancemethod.com/episode-174-why-every-therapy-practice-needs-a-crm/ Listen to ​​Episode #160: The Evolution of SEO as we Shift to Gemini → https://mccancemethod.com/episode-160-the-evolution-of-seo-as-we-shift-to-gemini/

Join my Annual Planning Weekend in Florida! https://mccancemethod.com/million-dollar-metrics-masterclass-sales-page/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oeUonYj7DkgIn this episode, I break down the four therapy practice metrics that can help you predict revenue growth: inquiry rate, booking rate, show rate, and consult conversion rate. I share why getting more leads isn’t always the answer—and how finding and fixing the bottlenecks in your client journey can help you grow without pouring more money into marketing.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[03:49] The four metrics that predict practice growth.[05:55] Why website visitors aren’t becoming inquiries.[08:25] Where leads drop off before the consult.[09:57] How to track consult conversion rates.[12:25] Three questions to uncover growth bottlenecks.[15:57] Why every practice needs a different growth plan.Links From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Listen to Episode #91: What Metrics Should You Track? → https://mccancemethod.com/episode-91-what-metrics-should-you-track/Mentioned in this episode:Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRMIn this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:22] How ClinicMonk™ captures and follows up with leads.[04:09] The four intake metrics to check before spending more on marketing.[06:23] How to track where new clients are coming from.[08:30] The difference between leads, qualified leads, and new clients.[10:30] How to identify your best-performing Google Ads campaigns.[12:07] Tracking ROAS, cost per client, and client lifetime value.Links From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Mentioned in this episode:Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/YoA3HwzEhVIIn this episode, I walk you through the ClinicMonk™ practice growth dashboard and show you the metrics that can help you make smarter decisions about hiring, marketing, and expansion. I break down what your leads, booking rate, show rate, and conversion rate are really telling you so you can spot problems quickly and keep your practice growing.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:53] How to track leads and practice growth.[04:03] Why 90-day data matters for big decisions.[05:15] What to check when leads drop.[10:01] How to improve your booking rate.[12:53] Ways to increase your show rate.[14:18] How to boost consult call conversions.Links From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MOMentioned in this episode:Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/