The Big Story podcast

McFirst-Party Data

11/11/2021

The Big Story

0:00

34:47

Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.

Otros episodios de "The Big Story"

The Prebid Episode
30/1/2026
39:40
Prebid is on a roll. It will take charge of a seller agent, part of AdCP. Amazon's integration with Prebid is in beta. But there's one sticky point: Microsoft is not going to cache video ad creatives anymore, leaving publishers scrambling for an alternative.
Guess It's AdsGPT Now?
22/1/2026
43:53
Ads were going to be a "last resort" for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they're finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
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Retail Media's Growing Influence On Retail
15/1/2026
37:19
The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.
Live from CES 2026
10/1/2026
39:35
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
Two Types Of AI In Advertising
24/12/2025
49:12
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
The GAM Changes On Publishers' Wish List
18/12/2025
38:32
First, CTV: The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
Warner Bros., Netflix, Paramount: The CTV Chessboard
11/12/2025
39:38
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
The Incredibly High Stakes Of Black Friday
4/12/2025
41:36
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
The Shifting Dollars Flowing Through Programmatic Pipes
19/11/2025
36:14
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.
Yearning For Earnings
13/11/2025
44:01
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.

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